DW (Deutsch) Audience in United States
DW (Deutsch) has an estimated audience of 310,520 people in United States. 52.6% are female, 47.4% are male, average age 44.7. Top regions: California, Texas, New York. Top brand affinities: Germany national football team, FIFA World Cup, The New York Times, Museum, Airline.
The average DW (Deutsch) fan in United States is 44.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Germany national football team, FIFA World Cup, The New York Times, with strongest over-indexing on Germany national football team (23.68× the country average). Demographically, the DW (Deutsch) audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of DW (Deutsch) fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 44.7 |
| Estimated audience size | 310,520 |
Audience persona
The typical DW (Deutsch) fan in United States is balanced, around 44.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Germany national football team.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 42,846 | 1.25× |
| Texas | 25,863 | 0.97× |
| New York | 21,766 | 1.25× |
| Florida | 20,950 | 1× |
| Illinois | 12,250 | 1.18× |
| Virginia | 11,015 | 1.46× |
| Pennsylvania | 10,769 | 1.03× |
| Ohio | 10,025 | 1.05× |
| Michigan | 9,861 | 1.21× |
| Georgia | 9,631 | 1.01× |
| North Carolina | 8,884 | 0.95× |
| Washington | 8,043 | 1.29× |
| New Jersey | 7,580 | 0.96× |
| Massachusetts | 7,386 | 1.21× |
| Arizona | 7,302 | 1.15× |
| Maryland | 6,372 | 1.19× |
| Colorado | 5,557 | 1.14× |
| Tennessee | 5,043 | 0.81× |
| Minnesota | 4,840 | 1.09× |
| Indiana | 4,780 | 0.84× |
| Oregon | 4,594 | 1.29× |
| Wisconsin | 4,439 | 0.95× |
| Missouri | 4,053 | 0.81× |
| South Carolina | 3,881 | 0.83× |
| Alabama | 3,664 | 0.84× |
| Louisiana | 3,348 | 0.84× |
| Kentucky | 3,298 | 0.85× |
| Connecticut | 2,836 | 0.91× |
| Oklahoma | 2,754 | 0.8× |
| Nevada | 2,720 | 0.91× |
| Utah | 2,431 | 0.87× |
| Iowa | 2,231 | 0.87× |
| Mississippi | 2,072 | 0.81× |
| Kansas | 2,015 | 0.82× |
| Washington, District of Columbia | 1,941 | 2.08× |
| Arkansas | 1,745 | 0.68× |
| New Mexico | 1,588 | 1.02× |
| Nebraska | 1,399 | 0.9× |
| Maine | 1,361 | 1.22× |
| Hawaii | 1,280 | 0.96× |
| New Hampshire | 1,233 | 1.01× |
| Idaho | 1,229 | 0.79× |
| West Virginia | 1,092 | 0.76× |
| Alaska | 828 | 1.25× |
| North Dakota | 777 | 1.22× |
| Delaware | 760 | 0.89× |
| Rhode Island | 729 | 0.74× |
| South Dakota | 645 | 0.9× |
| Montana | 627 | 0.73× |
| Vermont | 454 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany national football team | 23.68× | Sports |
| FIFA World Cup | 1.61× | Sports |
| The New York Times | 1.88× | News |
| Museum | 1.5× | Arts & Culture |
| Airline | 1.72× | Travel & Leisure |
| The Economist | 2.35× | Business & Career |
| Oktoberfest | 3.78× | Travel & Leisure |
| Film festival | 1.74× | Movies & TV |
| NASA | 1.68× | Cars & Mobility |
| Climate change | 1.55× | Home & Garden |
| Individualism | 1.57× | Politics & Society |
| Star Trek | 1.53× | Movies & TV |
| Harvard Business Review | 2.28× | Business & Career |
| The Wall Street Journal | 1.8× | News |
| TED (conference) | 1.57× | Business & Career |
| Barack Obama | 1.52× | Politics & Society |
| Michelle Obama | 1.53× | Politics & Society |
| Education Status 9 | 2.55× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.57 |
| Design Affinity | PREMIUM | 1.46 |
| Sustainability | BALANCE | 1.37 |
| LGBTQ+ Identity | OPEN | 1.09 |
| Individualism | JOY | 1.09 |
| Travelling | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 42.9% |
| United States | 32.0% |
| Brazil | 10.1% |
See DW (Deutsch) audiences in other countries
More Music & Radio audiences in United States
- NPR (15,654,866)
- WWWQ (6,004,720)
- Capital (radio network) (4,220,100)
- Jam! (2,847,041)
- KSL (radio) (2,388,643)
Frequently asked questions
How many fans does DW (Deutsch) have in United States?
DW (Deutsch) has an estimated audience of 310,520 people in United States, concentrated in California and Texas.
What is the gender split and age of DW (Deutsch) fans?
52.6% of DW (Deutsch) fans are female, 47.4% are male, with an average age of 44.7 years.
Which brands do DW (Deutsch) fans like most?
DW (Deutsch) fans show strongest brand affinity for Germany national football team (23.68×), FIFA World Cup (1.61×), and The New York Times (1.88×) over the country average.
Where do DW (Deutsch) fans live in United States?
DW (Deutsch) fans in United States are most concentrated in California (reach 42,846), Texas (reach 25,863), and New York (reach 21,766). These three regions account for the largest share of the active audience.
What other brands do DW (Deutsch) fans also like?
Beyond DW (Deutsch) itself, the audience over-indexes on FIFA World Cup (1.61×), The New York Times (1.88×), Museum (1.5×), and Airline (1.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for DW (Deutsch). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.