Rascasse Audience Intelligence

DW (Deutsch) Audience in United States

A data profile of the people who buy, follow and care about DW (Deutsch) in United States — modelled from more than twelve digital signal sources. DW (Deutsch) has an estimated audience of 318,459 people in United States.

#50among Radio Station in United States#6820in Music & Radio

The average DW (Deutsch) fan in United States is 44.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Germany national football team, CNN, Nonprofit organization, with strongest over-indexing on Germany national football team (42.2× the country average).

Demographically, the DW (Deutsch) audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DW (Deutsch) fan in United States is balanced, around 44.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Germany national football team.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DW (Deutsch) profile in United States.

Audience size
318K
in United States
Gender
52.6%♀
47.4% male
Age
44.7
average years
Country rank
#46878
Radio Station in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DW (Deutsch) fans

52.6% are female, 47.4% are male, average age 44.7.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for DW (Deutsch) audience in United States
MetricValue
Female52.6%
Male47.4%
Average age44.7
Estimated audience size318,459
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the DW (Deutsch) audience in United States
Age bracketShare%
16-190%
20-2926%
30-3924%
40-4915%
50+34%
Fig. 04

Worldwide distribution

32.8%

of the worldwide DW (Deutsch) audience comes from United States.

Worldwide audience distribution share by country for DW (Deutsch)
CountryShare
Germany42.1%
United States32.8%
Brazil10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DW (Deutsch) audience in United States is strongest.

Fig. 05

Top regions by affinity

DW (Deutsch) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.94×
02Virginia~10K1.38×
03Alaska<1K1.30×
04Oregon~5K1.28×
05Washington~7K1.20×
06Michigan~10K1.19×
07North Dakota<1K1.19×
08New York~20K1.18×
09California~40K1.17×
10Massachusetts~7K1.16×
11Maryland~6K1.14×
12Illinois~10K1.13×
13Maine~1K1.12×
14Arizona~7K1.11×
15Minnesota~5K1.11×
16Colorado~5K1.09×
17Ohio~10K1.03×
18Pennsylvania~10K1.02×
19New Mexico~2K1.02×
20New Hampshire~1K1.01×
21Georgia~10K1.00×
22Kansas~2K1.00×
23South Dakota<1K0.99×
24Florida~20K0.98×
25Hawaii~1K0.98×
26Wisconsin~4K0.95×
27North Carolina~9K0.94×
28Texas~20K0.93×
29New Jersey~7K0.93×
30Connecticut~3K0.92×
31Nevada~3K0.91×
32Nebraska~1K0.91×
33Delaware<1K0.89×
34Kentucky~3K0.88×
35Vermont<1K0.88×
36Alabama~4K0.87×
37Utah~2K0.87×
38Mississippi~2K0.87×
39Louisiana~3K0.86×
40Iowa~2K0.85×
41Tennessee~5K0.84×
42Indiana~5K0.84×
43South Carolina~4K0.84×
44Missouri~4K0.83×
45Idaho~1K0.83×
46West Virginia~1K0.83×
47Oklahoma~3K0.81×
48Montana<1K0.81×
49Rhode Island<1K0.80×
50Arkansas~2K0.74×
Fig. 06

Affinity by region

Affinity by region — DW (Deutsch), United States
0.74×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DW (Deutsch) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DW (Deutsch) audience
#·InterestCategoryAffinity×
01Germany national football teamSports42.20×
02NASACars & Mobility3.16×
03The New York TimesNews3.04×
04Rail transportTravel & Leisure3.02×
05Emmy AwardMovies & TV2.45×
06LinkedInInternet & Social Media2.31×
07Virtual realityTechnology & Electronics2.26×
08CNNMovies & TV2.16×
09Barack ObamaPolitics & Society2.04×
10ForbesBusiness & Career2.02×
11Nonprofit organizationPolitics & Society1.96×
12Golden Globe AwardMovies & TV1.93×
13Cloud computingTechnology & Electronics1.79×
14IKEAHome & Garden1.76×
15BakeryFood & Beverages1.76×
16AirlineTravel & Leisure1.76×
17TraditionPolitics & Society1.67×
18Online newspaperNews1.66×
19RedditInternet & Social Media1.60×
20FIFA World CupSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DW (Deutsch) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DW (Deutsch) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.53×
TraditionCONSERVATISM1.67×
Urban LifestyleOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DW (Deutsch) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.39×
Luxury OrientationPREMIUM0.55×
DIY MentalityTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DW (Deutsch) have in United States?

DW (Deutsch) has an estimated audience of 318,459 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DW (Deutsch) fans?

52.6% of DW (Deutsch) fans are female, 47.4% are male, with an average age of 44.7 years.

03

Which brands do DW (Deutsch) fans like most?

DW (Deutsch) fans show strongest brand affinity for Germany national football team (42.2×), CNN (2.16×), and Nonprofit organization (1.96×) over the country average.

04

Where do DW (Deutsch) fans live in United States?

DW (Deutsch) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do DW (Deutsch) fans also like?

Beyond DW (Deutsch) itself, the audience over-indexes on CNN (2.16×), Nonprofit organization (1.96×), Rail transport (3.02×), and The New York Times (3.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See DW (Deutsch) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DW (Deutsch). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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