Rascasse Audience Intelligence

Dye Audience in Germany

A data profile of the people who buy, follow and care about Dye in Germany — modelled from more than twelve digital signal sources. Dye has an estimated audience of 589,974 people in Germany.

#4270among Topic in Germany#520in Fashion & Accessoires

The average Dye fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Tour de France, Müller (company), with strongest over-indexing on Tagesschau (1.72× the country average).

Demographically, the Dye audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dye fan in Germany is more female, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dye profile in Germany.

Audience size
590K
in Germany
Gender
67.0%♀
33.0% male
Age
35.7
average years
Country rank
#10246
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dye fans

67.0% are female, 33.0% are male, average age 35.7.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Dye audience in Germany
MetricValue
Female67.0%
Male33.0%
Average age35.7
Estimated audience size589,974
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Dye audience in Germany
Age bracketShare%
16-1926%
20-2923%
30-3921%
40-4920%
50+11%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Dye audience comes from Germany.

Worldwide audience distribution share by country for Dye
CountryShare
United States29.8%
Taiwan5.3%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dye audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dye fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.16×
02Hessen~50K1.09×
03Bremen~6K1.09×
04Rheinland-Pfalz~30K1.07×
05Sachsen~30K1.07×
06Bayern~100K1.03×
07Thüringen~20K1.02×
08Baden-Württemberg~80K1.00×
09Brandenburg~20K0.98×
10Saarland~7K0.98×
11Nordrhein-Westfalen~100K0.97×
12Sachsen-Anhalt~10K0.97×
13Niedersachsen~50K0.95×
14Schleswig-Holstein~20K0.95×
15Hamburg~10K0.94×
16Mecklenburg-Vorpommern~10K0.93×
Fig. 06

Affinity by region

Affinity by region — Dye, Germany
0.93×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dye audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dye audience
#·InterestCategoryAffinity×
01Italo discoMusic & Radio4.73×
02GreenhouseHome & Garden3.76×
03Meghan MarkleFashion & Accessoires3.71×
04Tour de FranceSports3.18×
05Bonnie TylerMusic & Radio2.90×
06Unique GiftsShopping2.89×
07HouseplantHome & Garden2.43×
08EtsyFashion & Accessoires2.33×
09Shih TzuPets & Animals2.30×
10VolunteeringPolitics & Society2.17×
11Labrador RetrieverPets & Animals2.01×
12HugendubelShopping2.00×
13ZaraShopping1.87×
14Müller (company)Food & Beverages1.85×
15RyanairTravel & Leisure1.74×
16TagesschauMovies & TV1.72×
17House musicMusic & Radio1.71×
18Do it yourself (DIY)Home & Garden1.66×
19BatmanMovies & TV1.54×
20FlowerHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dye audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dye audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.19×
SustainabilityBALANCE1.76×
Quality AwarenessPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dye audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
Social Media UsageJOY0.96×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dye have in Germany?

Dye has an estimated audience of 589,974 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dye fans?

67.0% of Dye fans are female, 33.0% are male, with an average age of 35.7 years.

03

Which brands do Dye fans like most?

Dye fans show strongest brand affinity for Tagesschau (1.72×), Tour de France (3.18×), and Müller (company) (1.85×) over the country average.

04

Where do Dye fans live in Germany?

Dye fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Dye fans also like?

Beyond Dye itself, the audience over-indexes on Tour de France (3.18×), Müller (company) (1.85×), Do it yourself (DIY) (1.66×), and Etsy (2.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Dye audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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