Dye Audience in United States

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Dye has an estimated audience of 13,936,732 people in United States. 74.7% are female, 25.3% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Collectable, Historic site, Home equity, Lulu 黃路梓茵.

The average Dye fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Collectable, Historic site, with strongest over-indexing on Bank account (2.72× the country average). Demographically, the Dye audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Dye fans

Demographic split for Dye audience in United States
MetricValue
Female74.7%
Male25.3%
Average age38.2
Estimated audience size13,936,732

Audience persona

The typical Dye fan in United States is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Dye in United States
RegionReachAffinity
California1,900,4921.24×
Texas1,327,0801.11×
Florida1,026,9021.09×
New York908,1061.17×
Michigan852,1982.34×
Illinois540,9251.17×
Georgia491,4561.14×
Pennsylvania459,8040.98×
North Carolina449,4981.07×
Ohio398,3490.93×
Virginia366,3671.08×
New Jersey363,2831.02×
Washington320,2431.15×
Arizona292,4981.03×
Tennessee289,3841.04×
Massachusetts285,9261.04×
Maryland258,0551.08×
Indiana251,4430.99×
Colorado219,6361×
Missouri218,0930.97×
South Carolina211,4141.01×
Alabama202,5761.04×
Louisiana194,6661.08×
Minnesota186,0290.93×
Wisconsin185,0970.88×
Oregon182,8661.14×
Kentucky157,0610.9×
Oklahoma154,2951×
Connecticut140,4291×
Nevada136,8751.02×
Utah135,5881.09×
Mississippi131,2491.14×
Arkansas113,1050.99×
Kansas104,3720.95×
Iowa97,0430.85×
Hawaii65,9371.1×
New Mexico64,7880.93×
Idaho64,1150.92×
Nebraska58,3880.84×
West Virginia52,5600.81×
New Hampshire48,0210.87×
Washington, District of Columbia45,1011.08×
Maine41,3610.83×
Rhode Island35,9810.81×
Delaware34,8210.91×
Montana30,5680.79×
Alaska24,0720.81×
North Dakota23,5220.82×
South Dakota22,9550.71×
Vermont22,0130.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dye audience
BrandAffinityCategory
Bank account2.72×Business & Career
Collectable1.51×Kids & Family
Historic site3.97×Arts & Culture
Home equity1.64×Home & Garden
Lulu 黃路梓茵2.11×Movies & TV
Goop3.97×Internet & Social Media
Israel1.54×Travel & Leisure
Vocal harmony2.97×Music & Radio
Jesse Plemons2.05×Movies & TV
Throne of Glass3.97×Literature
Governor of Michigan3.97×Politics & Society
Fairy godmother3.97×Literature
JDSU1.58×Business & Career
Google Home3.28×Technology & Electronics
Hibachi3.97×Food & Beverages
Mathcore3.97×Music & Radio
Wok3.23×Food & Beverages
Home staging2.55×Home & Garden
Grinch1.94×Movies & TV
Nebraska Cornhuskers football1.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dye audience
TraitClusterScore
SustainabilityBALANCE1.58
Design AffinityPREMIUM1.5
ExtroversionTHRILL1.46
Luxury OrientationPREMIUM1.39
Early Adopter MentalityPOWER1.33
CreativityOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Dye
CountryShare
United States29.8%
Taiwan5.3%
United Kingdom5.1%

See Dye audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Dye have in United States?

Dye has an estimated audience of 13,936,732 people in United States, concentrated in California and Texas.

What is the gender split and age of Dye fans?

74.7% of Dye fans are female, 25.3% are male, with an average age of 38.2 years.

Which brands do Dye fans like most?

Dye fans show strongest brand affinity for Bank account (2.72×), Collectable (1.51×), and Historic site (3.97×) over the country average.

Where do Dye fans live in United States?

Dye fans in United States are most concentrated in California (reach 1,900,492), Texas (reach 1,327,080), and Florida (reach 1,026,902). These three regions account for the largest share of the active audience.

What other brands do Dye fans also like?

Beyond Dye itself, the audience over-indexes on Collectable (1.51×), Historic site (3.97×), Home equity (1.64×), and Lulu 黃路梓茵 (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.