Rascasse Audience Intelligence

Dye Audience in United States

A data profile of the people who buy, follow and care about Dye in United States — modelled from more than twelve digital signal sources. Dye has an estimated audience of 13,936,732 people in United States.

#1711among Topic in United States#125in Fashion & Accessoires

The average Dye fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Michigan.

Top brand affinities include Dollar General, Chuck Norris, Made in USA, with strongest over-indexing on Dollar General (1.57× the country average).

Demographically, the Dye audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dye fan in United States is more female, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Dollar General.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dye profile in United States.

Audience size
13.9M
in United States
Gender
74.7%♀
25.3% male
Age
38.2
average years
Country rank
#2537
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dye fans

74.7% are female, 25.3% are male, average age 38.2.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for Dye audience in United States
MetricValue
Female74.7%
Male25.3%
Average age38.2
Estimated audience size13,936,732
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Dye audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Dye audience comes from United States.

Worldwide audience distribution share by country for Dye
CountryShare
United States29.8%
Taiwan5.3%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dye audience in United States is strongest.

Fig. 05

Top regions by affinity

Dye fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~900K2.56×
02Maine~60K1.18×
03California~2M1.16×
04Oregon~200K1.09×
05Texas~1.5M1.08×
06Georgia~500K1.08×
07Illinois~500K1.07×
08Washington~300K1.07×
09Louisiana~200K1.07×
10Mississippi~100K1.04×
11Hawaii~60K1.04×
12Alabama~200K1.03×
13Utah~100K1.03×
14North Carolina~400K1.02×
15Virginia~300K1.02×
16Maryland~200K1.02×
17New York~800K1.01×
18South Carolina~200K1.01×
19Massachusetts~300K0.99×
20Connecticut~100K0.99×
21Alaska~30K0.99×
22Vermont~20K0.99×
23Indiana~300K0.98×
24Missouri~200K0.98×
25Kansas~100K0.98×
26Washington, District of Columbia~40K0.98×
27Arizona~300K0.97×
28Oklahoma~100K0.97×
29Arkansas~100K0.97×
30Delaware~40K0.97×
31New Jersey~300K0.96×
32Nevada~100K0.96×
33Idaho~70K0.96×
34New Mexico~70K0.96×
35Florida~900K0.95×
36Pennsylvania~400K0.95×
37South Dakota~30K0.95×
38Tennessee~300K0.94×
39Colorado~200K0.94×
40Minnesota~200K0.94×
41Kentucky~200K0.94×
42Iowa~100K0.94×
43Nebraska~70K0.94×
44North Dakota~30K0.94×
45Ohio~400K0.93×
46Rhode Island~40K0.93×
47West Virginia~60K0.92×
48New Hampshire~50K0.92×
49Montana~40K0.91×
50Wisconsin~200K0.90×
Fig. 06

Affinity by region

Affinity by region — Dye, United States
0.90×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dye audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dye audience
#·InterestCategoryAffinity×
01Stitch!Movies & TV3.97×
02BlanketHome & Garden2.51×
03Chuck NorrisMovies & TV2.43×
04Non-alcoholic beverageFood & Beverages2.20×
05Bath and BodyworksShopping2.18×
06Made in USABusiness & Career2.13×
07WeavingFashion & Accessoires2.01×
08Britney SpearsMusic & Radio1.96×
09Diaper bagKids & Family1.93×
10Real propertyHome & Garden1.84×
11Vintage clothingFashion & Accessoires1.84×
12MenardsHome & Garden1.76×
13Subscription business modelShopping1.70×
14PastryFood & Beverages1.70×
15InnovationBusiness & Career1.69×
16MoisturizerHome & Garden1.66×
17J. C. PenneyShopping1.65×
18Five BelowShopping1.63×
19Dollar GeneralShopping1.57×
20GeneticsKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dye audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dye audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.38×
Design AffinityPREMIUM1.38×
SustainabilityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dye audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
Risk AppetiteTHRILL0.90×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dye have in United States?

Dye has an estimated audience of 13,936,732 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dye fans?

74.7% of Dye fans are female, 25.3% are male, with an average age of 38.2 years.

03

Which brands do Dye fans like most?

Dye fans show strongest brand affinity for Dollar General (1.57×), Chuck Norris (2.43×), and Made in USA (2.13×) over the country average.

04

Where do Dye fans live in United States?

Dye fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Michigan (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Dye fans also like?

Beyond Dye itself, the audience over-indexes on Chuck Norris (2.43×), Made in USA (2.13×), Britney Spears (1.96×), and Menards (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Dye audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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