Rascasse Audience Intelligence

Easyfitness Target Market in Germany

A data profile of the people who buy, follow and care about Easyfitness in Germany — modelled from more than twelve digital signal sources. Easyfitness has an estimated audience of 272,471 people in Germany.

#10among Fitness in Germany#2361among Brand in Germany#1497in Sports

The average Easyfitness fan in Germany is 36.4 years old, balanced, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hessen.

Top brand affinities include M.I.A. (rapper), Brewing, Fitness and figure competition, with strongest over-indexing on M.I.A. (rapper) (12.98× the country average).

Demographically, the Easyfitness audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Easyfitness fan in Germany is balanced, around 36.4 years old, with strong Risk Appetite tendencies and a notable affinity for M.I.A. (rapper).

Category: Sports · Type: Brand · Subtype: Fitness

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Easyfitness profile in Germany.

Audience size
272K
in Germany
Gender
47.9%♀
52.1% male
Age
36.4
average years
Country rank
#18603
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Easyfitness

47.9% are female, 52.1% are male, average age 36.4.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Easyfitness audience in Germany
MetricValue
Female47.9%
Male52.1%
Average age36.4
Estimated audience size272,471
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Easyfitness audience in Germany
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4920%
50+14%
Fig. 04

Worldwide distribution

91.5%

of the worldwide Easyfitness audience comes from Germany.

Worldwide audience distribution share by country for Easyfitness
CountryShare
Germany91.5%
Italy4.1%
China0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Easyfitness audience in Germany is strongest.

Fig. 05

Top regions by affinity

Easyfitness customers by region in Germany
#RegionReachAffinity×
01Bremen~9K3.89×
02Niedersachsen~90K3.40×
03Hamburg~10K1.94×
04Hessen~20K0.95×
05Nordrhein-Westfalen~60K0.90×
06Schleswig-Holstein~9K0.89×
07Sachsen-Anhalt~6K0.89×
08Thüringen~6K0.88×
09Saarland~2K0.58×
10Mecklenburg-Vorpommern~2K0.44×
11Brandenburg~4K0.43×
12Baden-Württemberg~20K0.40×
13Rheinland-Pfalz~6K0.40×
14Bayern~20K0.35×
15Berlin~4K0.32×
16Sachsen~4K0.30×
Fig. 06

Affinity by region

Affinity by region — Easyfitness, Germany
0.30×1.00×3.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Easyfitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Easyfitness audience
#·InterestCategoryAffinity×
01General MillsFood & Beverages21.80×
02SriLankan AirlinesTravel & Leisure20.79×
03M.I.A. (rapper)Music & Radio12.98×
04Firefly (airline)Travel & Leisure7.95×
05London UndergroundCars & Mobility7.89×
06Big BenTravel & Leisure7.43×
07BiohackingTechnology & Electronics6.69×
08Brigitte BardotMovies & TV4.25×
09BrewingFood & Beverages3.94×
10Female bodybuildingSports3.42×
11McFitSports3.38×
12Fitness and figure competitionSports3.15×
13Fitness FirstSports2.67×
14TargobankBusiness & Career1.90×
15Plug-in hybridCars & Mobility1.80×
16BiologyHealth1.76×
17French BulldogPets & Animals1.73×
18Siberian HuskyPets & Animals1.73×
19NatureHome & Garden1.51×
20RB LeipzigSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Easyfitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Easyfitness audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.34×
PatriotismCONSERVATISM1.25×
SpiritualityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Easyfitness audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.91×
Design AffinityPREMIUM0.92×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Easyfitness's target market in Germany?

Easyfitness's target market in Germany covers an estimated 272,471 people, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Easyfitness customers?

47.9% of the Easyfitness audience are female, 52.1% are male, with an average age of 36.4 years.

03

Which brands do Easyfitness fans like most?

Easyfitness fans show strongest brand affinity for M.I.A. (rapper) (12.98×), Brewing (3.94×), and Fitness and figure competition (3.15×) over the country average.

04

Where do Easyfitness fans live in Germany?

Easyfitness fans in Germany are most concentrated in Niedersachsen (reach ~90K), Nordrhein-Westfalen (reach ~60K), and Hessen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Easyfitness fans also like?

Beyond Easyfitness itself, the audience over-indexes on Brewing (3.94×), Fitness and figure competition (3.15×), Big Ben (7.43×), and General Mills (21.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fitness audiences in Germany

See Easyfitness audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Easyfitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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