Easyfitness Audience in Germany
Easyfitness has an estimated audience of 296,382 people in Germany. 49.7% are female, 50.3% are male, average age 38.0. Top regions: Niedersachsen, Nordrhein-Westfalen, Hessen. Top brand affinities: Gil Ofarim, Hotel Vier Jahreszeiten Kempinski, Progressive rock, Stradivarius, Škoda Kodiaq.
The average Easyfitness fan in Germany is 38.0 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hessen. Top brand affinities include Gil Ofarim, Hotel Vier Jahreszeiten Kempinski, Progressive rock, with strongest over-indexing on Gil Ofarim (1.64× the country average). Demographically, the Easyfitness audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Fitness
Demographics of Easyfitness fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 38.0 |
| Estimated audience size | 296,382 |
Audience persona
The typical Easyfitness fan in Germany is balanced, around 38.0 years old, with strong Pet Ownership tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 105,589 | 3.67× |
| Nordrhein-Westfalen | 51,918 | 0.8× |
| Hessen | 22,211 | 0.98× |
| Baden-Württemberg | 16,073 | 0.4× |
| Bayern | 14,900 | 0.31× |
| Hamburg | 13,652 | 2.04× |
| Bremen | 10,031 | 3.96× |
| Schleswig-Holstein | 9,722 | 0.91× |
| Thüringen | 5,730 | 0.76× |
| Rheinland-Pfalz | 5,452 | 0.37× |
| Sachsen-Anhalt | 5,011 | 0.65× |
| Berlin | 3,409 | 0.26× |
| Brandenburg | 3,102 | 0.34× |
| Sachsen | 2,875 | 0.2× |
| Mecklenburg-Vorpommern | 1,557 | 0.28× |
| Saarland | 298 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.64× | Music & Radio |
| Hotel Vier Jahreszeiten Kempinski | 20.77× | Travel & Leisure |
| Progressive rock | 1.59× | Music & Radio |
| Stradivarius | 1.5× | Shopping |
| Škoda Kodiaq | 1.73× | Cars & Mobility |
| Emil Bulls | 11.63× | Music & Radio |
| Home Delivery | 1.91× | Food & Beverages |
| Tracey Emin | 5.47× | Arts & Culture |
| Buddy – The Buddy Holly Story | 2.51× | Music & Radio |
| Alaska | 1.77× | Travel & Leisure |
| Optical Society | 5.13× | Politics & Society |
| Information sensitivity | 2.24× | Technology & Electronics |
| Building insulation | 1.64× | Home & Garden |
| Bully (2011 film) | 2.29× | Movies & TV |
| Theocracy | 3.67× | Music & Radio |
| Hatten | 1.94× | Travel & Leisure |
| The Equalizer | 1.78× | Movies & TV |
| Google Home | 2.04× | Technology & Electronics |
| Sailor | 1.71× | Travel & Leisure |
| Golden Gate | 1.94× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.2 |
| Risk Appetite | THRILL | 1.18 |
| Sports Activity | POWER | 1.18 |
| Patriotism | CONSERVATISM | 1.16 |
| Career Orientation | POWER | 1.11 |
| Price Sensitivity | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.3% |
| Italy | 3.6% |
| China | 0.8% |
See Easyfitness audiences in other countries
More Fitness audiences in Germany
- Gymshark (2,755,895)
- Fitness First (2,602,504)
- McFit (2,399,061)
- MyFitnessPal (1,551,485)
- Ronnie Coleman (758,865)
Frequently asked questions
How many fans does Easyfitness have in Germany?
Easyfitness has an estimated audience of 296,382 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Easyfitness fans?
49.7% of Easyfitness fans are female, 50.3% are male, with an average age of 38.0 years.
Which brands do Easyfitness fans like most?
Easyfitness fans show strongest brand affinity for Gil Ofarim (1.64×), Hotel Vier Jahreszeiten Kempinski (20.77×), and Progressive rock (1.59×) over the country average.
Where do Easyfitness fans live in Germany?
Easyfitness fans in Germany are most concentrated in Niedersachsen (reach 105,589), Nordrhein-Westfalen (reach 51,918), and Hessen (reach 22,211). These three regions account for the largest share of the active audience.
What other brands do Easyfitness fans also like?
Beyond Easyfitness itself, the audience over-indexes on Hotel Vier Jahreszeiten Kempinski (20.77×), Progressive rock (1.59×), Stradivarius (1.5×), and Škoda Kodiaq (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Easyfitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.