Rascasse Audience Intelligence

EHC Red Bull München Audience in Germany

A data profile of the people who buy, follow and care about EHC Red Bull München in Germany — modelled from more than twelve digital signal sources. EHC Red Bull München has an estimated audience of 318,326 people in Germany.

#19among Ice hockey in Germany#267among Team in Germany#1314in Sports

EHC Red Bull München fans in Germany are concentrated in Bayern, with strong brand affinity for Ice Hockey World Championships.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Ice Hockey World Championships, Deutsche Eishockey Liga, Stanley Cup, with strongest over-indexing on Ice Hockey World Championships (17.15× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical EHC Red Bull München fan in Germany shows strong Tradition tendencies and a notable affinity for Ice Hockey World Championships.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EHC Red Bull München profile in Germany.

Audience size
318K
in Germany
Country rank
#16605
Team in Germany
Fig. 01

Search interest · 12-month trend

+49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of EHC Red Bull München fans

Fig. 02

Gender split

Demographic split for EHC Red Bull München audience in Germany
MetricValue
Estimated audience size318,326
Fig. 04

Worldwide distribution

98.9%

of the worldwide EHC Red Bull München audience comes from Germany.

Worldwide audience distribution share by country for EHC Red Bull München
CountryShare
Germany98.9%
United States0.7%
Italy0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EHC Red Bull München audience in Germany is strongest.

Fig. 05

Top regions by affinity

EHC Red Bull München fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K9.88×
02Bremen~2K0.93×
03Saarland~2K0.81×
04Sachsen~7K0.77×
05Sachsen-Anhalt~4K0.72×
06Mecklenburg-Vorpommern~3K0.71×
07Thüringen~3K0.69×
08Baden-Württemberg~20K0.67×
09Brandenburg~4K0.67×
10Schleswig-Holstein~4K0.63×
11Berlin~5K0.61×
12Hamburg~3K0.58×
13Hessen~8K0.56×
14Rheinland-Pfalz~5K0.55×
15Nordrhein-Westfalen~20K0.47×
16Niedersachsen~9K0.46×
Fig. 06

Affinity by region

Affinity by region — EHC Red Bull München, Germany
0.46×1.00×9.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EHC Red Bull München audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EHC Red Bull München audience
#·InterestCategoryAffinity×
01Deutsche Eishockey LigaSports17.81×
02Ice Hockey World ChampionshipsSports17.15×
03Stanley CupSports13.45×
04Eisbären BerlinSports12.48×
05Leon DraisaitlSports12.37×
06Löwen FrankfurtSports10.30×
07NHLSports7.26×
08Ice hockeySports6.11×
09Felix BaumgartnerSports5.76×
10IHF World Men's Handball ChampionshipSports3.50×
11Dynamo DresdenSports3.22×
12SV Werder BremenSports2.70×
13SportschauSports2.68×
14Eintracht FrankfurtSports2.37×
15Borussia DortmundSports2.26×
16UEFA Champions LeagueSports2.12×
17FC Bayern MunichSports2.04×
18BildNews1.92×
19BundesligaSports1.85×
20FIFA World CupSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EHC Red Bull München audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EHC Red Bull München audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.69×
PatriotismCONSERVATISM1.49×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EHC Red Bull München audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.05×
ExtroversionTHRILL1.09×
Design AffinityPREMIUM1.11×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for EHC Red Bull München. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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