EHC Red Bull München Audience in Germany
EHC Red Bull München has an estimated audience of 281,371 people in Germany. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Deutsche Eishockey Liga, Ice Hockey World Championships, Champions Hockey League, Stanley Cup, USA Hockey.
EHC Red Bull München fans in Germany are concentrated in Bayern, with strong brand affinity for Deutsche Eishockey Liga. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Deutsche Eishockey Liga, Ice Hockey World Championships, Champions Hockey League, with strongest over-indexing on Deutsche Eishockey Liga (17.81× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of EHC Red Bull München fans
| Metric | Value |
|---|---|
| Estimated audience size | 281,371 |
Audience persona
The typical EHC Red Bull München fan in Germany shows strong Indulgence tendencies and a notable affinity for Deutsche Eishockey Liga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 211,028 | 9.42× |
| Baden-Württemberg | 30,633 | 0.8× |
| Nordrhein-Westfalen | 28,997 | 0.47× |
| Hessen | 11,594 | 0.54× |
| Sachsen | 9,859 | 0.71× |
| Niedersachsen | 9,836 | 0.36× |
| Berlin | 8,525 | 0.68× |
| Rheinland-Pfalz | 6,249 | 0.44× |
| Brandenburg | 5,701 | 0.65× |
| Sachsen-Anhalt | 2,847 | 0.39× |
| Bremen | 2,373 | 0.99× |
| Thüringen | 2,179 | 0.3× |
| Hamburg | 2,114 | 0.33× |
| Schleswig-Holstein | 1,558 | 0.15× |
| Mecklenburg-Vorpommern | 1,333 | 0.25× |
| Saarland | 655 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deutsche Eishockey Liga | 17.81× | Sports |
| Ice Hockey World Championships | 17.15× | Sports |
| Champions Hockey League | 14.07× | Sports |
| Stanley Cup | 13.45× | Sports |
| USA Hockey | 12.68× | Sports |
| Stanley Cup playoffs | 12.59× | Sports |
| EC KAC | 12.53× | Sports |
| EC VSV | 12.53× | Sports |
| Black Wings Linz | 12.53× | Sports |
| ICE Hockey League | 12.53× | Sports |
| Eisbären Berlin | 12.48× | Sports |
| Leon Draisaitl | 12.37× | Sports |
| Edmonton Oilers | 12.05× | Sports |
| Hockey Canada | 11.97× | Sports |
| NHL Hockey | 11.92× | Sports |
| The Hockey News | 11.43× | Sports |
| Hockey Night in Canada | 11.08× | Sports |
| Montreal Canadiens | 11.02× | Sports |
| Nationalliga A | 10.88× | Sports |
| Bauer Hockey | 10.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.56 |
| Patriotism | CONSERVATISM | 1.49 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Price Sensitivity | PREMIUM | 1.28 |
| Urban Lifestyle | OPEN | 1.22 |
| Social Media Usage | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.8% |
| United States | 0.8% |
| Italy | 0.4% |
See EHC Red Bull München audiences in other countries
More Ice hockey audiences in Germany
- NHL (1,832,687)
- Will Smith (1,514,353)
- Eisbären Berlin (1,035,402)
- Leon Draisaitl (919,846)
- Stanley Cup (854,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for EHC Red Bull München. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.