Electrical network Audience in Germany
Electrical network has an estimated audience of 1,291,334 people in Germany. 47.3% are female, 52.7% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: GitHub, Jotex, Efficient energy use, Payback, Renewable energy.
The average Electrical network fan in Germany is 44.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include GitHub, Jotex, Efficient energy use, with strongest over-indexing on GitHub (21.82× the country average). Demographically, the Electrical network audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Electrical network fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 44.1 |
| Estimated audience size | 1,291,334 |
Audience persona
The typical Electrical network fan in Germany is balanced, around 44.1 years old, with strong Sustainability tendencies and a notable affinity for GitHub.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 258,544 | 0.92× |
| Baden-Württemberg | 242,294 | 1.38× |
| Bayern | 191,948 | 0.92× |
| Niedersachsen | 119,553 | 0.95× |
| Hessen | 100,279 | 1.02× |
| Sachsen | 64,878 | 1.02× |
| Rheinland-Pfalz | 51,778 | 0.8× |
| Berlin | 45,074 | 0.78× |
| Sachsen-Anhalt | 35,720 | 1.07× |
| Schleswig-Holstein | 34,590 | 0.75× |
| Thüringen | 27,863 | 0.85× |
| Brandenburg | 27,087 | 0.68× |
| Hamburg | 22,178 | 0.76× |
| Mecklenburg-Vorpommern | 21,896 | 0.89× |
| Saarland | 21,766 | 1.37× |
| Bremen | 20,432 | 1.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GitHub | 21.82× | Internet & Social Media |
| Jotex | 78.71× | Shopping |
| Efficient energy use | 11.06× | Technology & Electronics |
| Payback | 12.17× | Shopping |
| Renewable energy | 7.06× | Business & Career |
| Sustainable energy | 6.16× | Home & Garden |
| Solar cell | 9.41× | Home & Garden |
| Energy conservation | 12.11× | Home & Garden |
| HVAC | 5.7× | Home & Garden |
| Sustainable clothing | 6.75× | Fashion & Accessoires |
| Tesla Motors | 5× | Cars & Mobility |
| Tagesschau | 2.29× | Movies & TV |
| Borussia Dortmund | 1.58× | Sports |
| Lego | 3.54× | Kids & Family |
| 5G | 14.21× | Technology & Electronics |
| Business class | 4.55× | Travel & Leisure |
| Transfermarkt | 2.8× | Sports |
| Mortgage calculator | 5.47× | Home & Garden |
| Burger King | 2.43× | Food & Beverages |
| Western Union | 3.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.93 |
| Quality Awareness | PREMIUM | 2.4 |
| Early Adopter Mentality | POWER | 2.23 |
| Need for Security | CONSERVATISM | 1.79 |
| DIY Mentality | THRILL | 1.61 |
| Family Orientation | CONSERVATISM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Brazil | 9.8% |
| India | 8.3% |
See Electrical network audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electrical network have in Germany?
Electrical network has an estimated audience of 1,291,334 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Electrical network fans?
47.3% of Electrical network fans are female, 52.7% are male, with an average age of 44.1 years.
Which brands do Electrical network fans like most?
Electrical network fans show strongest brand affinity for GitHub (21.82×), Jotex (78.71×), and Efficient energy use (11.06×) over the country average.
Where do Electrical network fans live in Germany?
Electrical network fans in Germany are most concentrated in Nordrhein-Westfalen (reach 258,544), Baden-Württemberg (reach 242,294), and Bayern (reach 191,948). These three regions account for the largest share of the active audience.
What other brands do Electrical network fans also like?
Beyond Electrical network itself, the audience over-indexes on Jotex (78.71×), Efficient energy use (11.06×), Payback (12.17×), and Renewable energy (7.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electrical network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.