Rascasse Audience Intelligence

Electrical network Audience in Germany

A data profile of the people who buy, follow and care about Electrical network in Germany — modelled from more than twelve digital signal sources. Electrical network has an estimated audience of 1,291,334 people in Germany.

#2660among Topic in Germany#261in Technology & Electronics

The average Electrical network fan in Germany is 44.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Payback, Efficient energy use, Solar cell, with strongest over-indexing on Payback (10.25× the country average).

Demographically, the Electrical network audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electrical network fan in Germany is balanced, around 44.1 years old, with strong Sustainability tendencies and a notable affinity for Payback.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electrical network profile in Germany.

Audience size
1.3M
in Germany
Gender
47.3%♀
52.7% male
Age
44.1
average years
Country rank
#5144
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electrical network fans

47.3% are female, 52.7% are male, average age 44.1.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Electrical network audience in Germany
MetricValue
Female47.3%
Male52.7%
Average age44.1
Estimated audience size1,291,334
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Electrical network audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Electrical network audience comes from Germany.

Worldwide audience distribution share by country for Electrical network
CountryShare
United States24.8%
Brazil9.8%
India8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electrical network audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electrical network fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.32×
02Baden-Württemberg~200K1.19×
03Saarland~20K1.16×
04Sachsen-Anhalt~30K1.02×
05Sachsen~60K1.00×
06Thüringen~30K1.00×
07Bayern~200K0.98×
08Mecklenburg-Vorpommern~20K0.97×
09Hessen~90K0.95×
10Brandenburg~40K0.93×
11Niedersachsen~100K0.92×
12Rheinland-Pfalz~60K0.92×
13Berlin~50K0.92×
14Schleswig-Holstein~40K0.90×
15Hamburg~30K0.89×
16Nordrhein-Westfalen~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Electrical network, Germany
0.86×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electrical network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electrical network audience
#·InterestCategoryAffinity×
01Data visualizationTechnology & Electronics12.34×
02Anti-theft systemCars & Mobility11.02×
03PaybackShopping10.25×
04Solar cellHome & Garden9.59×
05Butlers (company)Shopping7.86×
06Energy conservationHome & Garden7.80×
07GitHubInternet & Social Media7.69×
08Efficient energy useTechnology & Electronics7.24×
09Mortgage calculatorHome & Garden5.88×
10WürthHome & Garden5.62×
11Renewable energyBusiness & Career4.78×
12Sustainable clothingFashion & Accessoires4.53×
13HVACHome & Garden4.32×
14Sustainable energyHome & Garden4.15×
15Tesla MotorsCars & Mobility3.51×
16TattoosFashion & Accessoires2.57×
17Netto Marken-DiscountShopping2.11×
18ElectronicsTechnology & Electronics2.10×
19Müller (company)Food & Beverages1.86×
20TagesschauMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electrical network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electrical network audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.74×
Early Adopter MentalityPOWER1.77×
Quality AwarenessPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electrical network audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.49×
Price SensitivityPREMIUM0.54×
IndulgenceJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electrical network have in Germany?

Electrical network has an estimated audience of 1,291,334 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Electrical network fans?

47.3% of Electrical network fans are female, 52.7% are male, with an average age of 44.1 years.

03

Which brands do Electrical network fans like most?

Electrical network fans show strongest brand affinity for Payback (10.25×), Efficient energy use (7.24×), and Solar cell (9.59×) over the country average.

04

Where do Electrical network fans live in Germany?

Electrical network fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Electrical network fans also like?

Beyond Electrical network itself, the audience over-indexes on Efficient energy use (7.24×), Solar cell (9.59×), Renewable energy (4.78×), and GitHub (7.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Electrical network audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electrical network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →