Equidae Audience in Germany
Equidae has an estimated audience of 697,686 people in Germany. 77.7% are female, 22.3% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Artistic inspiration, Progressive rock, Collectable.
The average Equidae fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Artistic inspiration, with strongest over-indexing on Rossmann (1.65× the country average). Demographically, the Equidae audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Equidae fans
| Metric | Value |
|---|---|
| Female | 77.7% |
| Male | 22.3% |
| Average age | 35.5 |
| Estimated audience size | 697,686 |
Audience persona
The typical Equidae fan in Germany is more female, around 35.5 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 165,000 | 1.08× |
| Bayern | 119,019 | 1.06× |
| Baden-Württemberg | 101,128 | 1.06× |
| Niedersachsen | 85,486 | 1.26× |
| Hessen | 46,882 | 0.88× |
| Sachsen | 37,364 | 1.09× |
| Rheinland-Pfalz | 35,664 | 1.02× |
| Schleswig-Holstein | 31,160 | 1.24× |
| Berlin | 24,123 | 0.77× |
| Brandenburg | 22,570 | 1.04× |
| Thüringen | 18,118 | 1.02× |
| Sachsen-Anhalt | 14,961 | 0.83× |
| Hamburg | 14,893 | 0.94× |
| Mecklenburg-Vorpommern | 14,024 | 1.05× |
| Saarland | 7,000 | 0.82× |
| Bremen | 4,886 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.65× | Shopping |
| Goes | 1.56× | Travel & Leisure |
| Artistic inspiration | 1.69× | Arts & Culture |
| Progressive rock | 2.09× | Music & Radio |
| Collectable | 1.86× | Kids & Family |
| Picnic | 3.53× | Kids & Family |
| Tigran Hamasyan | 16.16× | Music & Radio |
| Natural rubber | 2.08× | Cars & Mobility |
| Icon (magazine) | 2.16× | Arts & Culture |
| Figure painting (hobby) | 3.28× | Arts & Culture |
| Sri Lankan Tamil cinema | 20× | Movies & TV |
| Grappling | 1.51× | Sports |
| Kingdom of Judah | 5.46× | Politics & Society |
| Samanyolu Haber | 2.75× | Movies & TV |
| Hatten | 3.29× | Travel & Leisure |
| Mount Kilimanjaro | 5.7× | Travel & Leisure |
| Ipekyol | 2.33× | Shopping |
| Hocus Pocus | 4.29× | Movies & TV |
| Hà Giang | 17.48× | Travel & Leisure |
| Homesteading | 3.45× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.11 |
| Sports Activity | POWER | 1.35 |
| Mindfulness | BALANCE | 1.32 |
| Healthy Lifestyle | BALANCE | 1.29 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Sustainability | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| Italy | 8.9% |
| United Kingdom | 6.6% |
See Equidae audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Equidae have in Germany?
Equidae has an estimated audience of 697,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Equidae fans?
77.7% of Equidae fans are female, 22.3% are male, with an average age of 35.5 years.
Which brands do Equidae fans like most?
Equidae fans show strongest brand affinity for Rossmann (1.65×), Goes (1.56×), and Artistic inspiration (1.69×) over the country average.
Where do Equidae fans live in Germany?
Equidae fans in Germany are most concentrated in Nordrhein-Westfalen (reach 165,000), Bayern (reach 119,019), and Baden-Württemberg (reach 101,128). These three regions account for the largest share of the active audience.
What other brands do Equidae fans also like?
Beyond Equidae itself, the audience over-indexes on Goes (1.56×), Artistic inspiration (1.69×), Progressive rock (2.09×), and Collectable (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Equidae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.