FA Cup Audience in Germany
FA Cup has an estimated audience of 480,757 people in Germany. 24.0% are female, 76.0% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eintracht Frankfurt, SV Werder Bremen, Western Union, FIFA World Cup, FC Bayern Munich.
The average FA Cup fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eintracht Frankfurt, SV Werder Bremen, Western Union, with strongest over-indexing on Eintracht Frankfurt (5.4× the country average). Demographically, the FA Cup audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Spirituality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of FA Cup fans
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 32.8 |
| Estimated audience size | 480,757 |
Audience persona
The typical FA Cup fan in Germany is more male, around 32.8 years old, with strong Spirituality tendencies and a notable affinity for Eintracht Frankfurt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,231 | 1.09× |
| Bayern | 82,843 | 1.07× |
| Baden-Württemberg | 66,325 | 1.01× |
| Hessen | 44,756 | 1.22× |
| Niedersachsen | 44,177 | 0.95× |
| Berlin | 29,338 | 1.36× |
| Sachsen | 22,986 | 0.97× |
| Rheinland-Pfalz | 22,801 | 0.95× |
| Schleswig-Holstein | 15,673 | 0.91× |
| Brandenburg | 13,907 | 0.93× |
| Hamburg | 12,555 | 1.16× |
| Thüringen | 10,875 | 0.89× |
| Sachsen-Anhalt | 10,529 | 0.85× |
| Mecklenburg-Vorpommern | 7,462 | 0.81× |
| Saarland | 4,936 | 0.84× |
| Bremen | 4,106 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eintracht Frankfurt | 5.4× | Sports |
| SV Werder Bremen | 5.14× | Sports |
| Western Union | 8.29× | Business & Career |
| FIFA World Cup | 4.05× | Sports |
| FC Bayern Munich | 3.28× | Sports |
| RB Leipzig | 5.89× | Sports |
| Borussia Dortmund | 2.47× | Sports |
| 2. Bundesliga | 4.38× | Sports |
| FC Schalke 04 | 4.97× | Sports |
| Beşiktaş J.K. | 7.3× | Sports |
| S.S.C. Napoli | 11.22× | Sports |
| MoneyGram | 11.92× | Business & Career |
| Hertha BSC | 5.54× | Sports |
| Hamburger SV | 4.57× | Sports |
| A.S. Roma | 8.48× | Sports |
| Bayer 04 Leverkusen | 6.16× | Sports |
| Atlético Madrid | 9.65× | Sports |
| DHL Express | 8.72× | Business & Career |
| VfL Bochum | 5.82× | Sports |
| Dynamo Dresden | 3.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.54 |
| Social Media Usage | JOY | 1.27 |
| Risk Appetite | THRILL | 1.19 |
| Patriotism | CONSERVATISM | 1.19 |
| Early Adopter Mentality | POWER | 1.11 |
| Career Orientation | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 12.5% |
| United States | 7.2% |
| China | 4.3% |
See FA Cup audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does FA Cup have in Germany?
FA Cup has an estimated audience of 480,757 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of FA Cup fans?
24.0% of FA Cup fans are female, 76.0% are male, with an average age of 32.8 years.
Which brands do FA Cup fans like most?
FA Cup fans show strongest brand affinity for Eintracht Frankfurt (5.4×), SV Werder Bremen (5.14×), and Western Union (8.29×) over the country average.
Where do FA Cup fans live in Germany?
FA Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,231), Bayern (reach 82,843), and Baden-Württemberg (reach 66,325). These three regions account for the largest share of the active audience.
What other brands do FA Cup fans also like?
Beyond FA Cup itself, the audience over-indexes on SV Werder Bremen (5.14×), Western Union (8.29×), FIFA World Cup (4.05×), and FC Bayern Munich (3.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FA Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.