Rascasse Audience Intelligence

FA Cup Audience in Germany

A data profile of the people who buy, follow and care about FA Cup in Germany — modelled from more than twelve digital signal sources. FA Cup has an estimated audience of 497,127 people in Germany.

#291among Soccer in Germany#151among Event in Germany#926in Sports

The average FA Cup fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, SV Werder Bremen, Eintracht Frankfurt, with strongest over-indexing on FIFA World Cup (4.05× the country average).

Demographically, the FA Cup audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FA Cup fan in Germany is more male, around 32.8 years old, with strong Price Sensitivity tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FA Cup profile in Germany.

Audience size
497K
in Germany
Gender
24.0%♀
76.0% male
Age
32.8
average years
Country rank
#11804
Event in Germany
Fig. 01

Search interest · 12-month trend

+98%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FA Cup fans

24.0% are female, 76.0% are male, average age 32.8.

Fig. 02

Gender split

24.0%
Female
76.0%
Male
Demographic split for FA Cup audience in Germany
MetricValue
Female24.0%
Male76.0%
Average age32.8
Estimated audience size497,127
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the FA Cup audience in Germany
Age bracketShare%
16-1937%
20-2920%
30-3919%
40-4915%
50+9%
Fig. 04

Worldwide distribution

2.4%

of the worldwide FA Cup audience comes from Germany.

Worldwide audience distribution share by country for FA Cup
CountryShare
United Kingdom12.7%
United States7.4%
China4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FA Cup audience in Germany is strongest.

Fig. 05

Top regions by affinity

FA Cup fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.30×
02Hessen~40K1.17×
03Hamburg~10K1.13×
04Nordrhein-Westfalen~100K1.06×
05Bayern~80K1.02×
06Bremen~4K1.01×
07Baden-Württemberg~70K0.99×
08Brandenburg~10K0.99×
09Sachsen~20K0.96×
10Rheinland-Pfalz~20K0.95×
11Thüringen~10K0.95×
12Niedersachsen~40K0.93×
13Sachsen-Anhalt~10K0.92×
14Schleswig-Holstein~20K0.91×
15Mecklenburg-Vorpommern~8K0.88×
16Saarland~5K0.87×
Fig. 06

Affinity by region

Affinity by region — FA Cup, Germany
0.87×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FA Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FA Cup audience
#·InterestCategoryAffinity×
01MoneyGramBusiness & Career11.92×
02S.S.C. NapoliSports11.22×
03Atlético MadridSports9.65×
04A.S. RomaSports8.48×
05Western UnionBusiness & Career8.29×
06Vincent KompanySports7.50×
07Beşiktaş J.K.Sports7.30×
08Jürgen KloppSports6.81×
09VfL WolfsburgSports6.17×
10RB LeipzigSports5.89×
11Hertha BSCSports5.54×
12Borussia MönchengladbachSports5.44×
13Eintracht FrankfurtSports5.40×
14SV Werder BremenSports5.14×
15Manuel NeuerSports5.05×
16FC Schalke 04Sports4.97×
172. BundesligaSports4.38×
18FIFA World CupSports4.05×
19FC Bayern MunichSports3.28×
20Borussia DortmundSports2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FA Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FA Cup audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM0.93×
Early Adopter MentalityPOWER0.90×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FA Cup audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.25×
PatriotismCONSERVATISM0.28×
MindfulnessBALANCE0.30×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FA Cup have in Germany?

FA Cup has an estimated audience of 497,127 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of FA Cup fans?

24.0% of FA Cup fans are female, 76.0% are male, with an average age of 32.8 years.

03

Which brands do FA Cup fans like most?

FA Cup fans show strongest brand affinity for FIFA World Cup (4.05×), SV Werder Bremen (5.14×), and Eintracht Frankfurt (5.4×) over the country average.

04

Where do FA Cup fans live in Germany?

FA Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do FA Cup fans also like?

Beyond FA Cup itself, the audience over-indexes on SV Werder Bremen (5.14×), Eintracht Frankfurt (5.4×), Western Union (8.29×), and FC Bayern Munich (3.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See FA Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FA Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →