Rascasse Audience Intelligence

Filippa K Target Market in Germany

A data profile of the people who buy, follow and care about Filippa K in Germany — modelled from more than twelve digital signal sources. Filippa K has an estimated audience of 288,317 people in Germany.

#27among Premium fashion in Germany#2273among Brand in Germany#835in Fashion & Accessoires

The average Filippa K fan in Germany is 42.5 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Breuninger, Polar fleece, Arts and music, with strongest over-indexing on Breuninger (3.98× the country average).

Demographically, the Filippa K audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Filippa K fan in Germany is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Breuninger.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Filippa K profile in Germany.

Audience size
288K
in Germany
Gender
78.5%♀
21.5% male
Age
42.5
average years
Country rank
#17846
Brand in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Filippa K

78.5% are female, 21.5% are male, average age 42.5.

Fig. 02

Gender split

78.5%
Female
21.5%
Male
Demographic split for Filippa K audience in Germany
MetricValue
Female78.5%
Male21.5%
Average age42.5
Estimated audience size288,317
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Filippa K audience in Germany
Age bracketShare%
16-198%
20-2918%
30-3926%
40-4928%
50+20%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Filippa K audience comes from Germany.

Worldwide audience distribution share by country for Filippa K
CountryShare
Sweden23.4%
Germany18.4%
Netherlands9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Filippa K audience in Germany is strongest.

Fig. 05

Top regions by affinity

Filippa K customers by region in Germany
#RegionReachAffinity×
01Berlin~50K3.81×
02Hamburg~20K3.15×
03Bremen~3K1.16×
04Schleswig-Holstein~9K0.90×
05Hessen~20K0.83×
06Bayern~40K0.81×
07Saarland~3K0.75×
08Brandenburg~6K0.72×
09Nordrhein-Westfalen~40K0.69×
10Baden-Württemberg~30K0.65×
11Mecklenburg-Vorpommern~3K0.61×
12Niedersachsen~20K0.58×
13Sachsen~8K0.56×
14Thüringen~4K0.54×
15Sachsen-Anhalt~4K0.53×
16Rheinland-Pfalz~7K0.51×
Fig. 06

Affinity by region

Affinity by region — Filippa K, Germany
0.51×1.00×3.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Filippa K audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Filippa K audience
#·InterestCategoryAffinity×
01Tiger of SwedenFashion & Accessoires18.73×
02Polar fleeceFashion & Accessoires10.29×
03ArmedangelsFashion & Accessoires8.15×
04Flip-flopsFashion & Accessoires7.45×
05OyshoFashion & Accessoires6.22×
06La Roche-PosayBeauty & Wellness5.50×
07BershkaShopping4.04×
08BreuningerFashion & Accessoires3.98×
09Coat (clothing)Fashion & Accessoires3.98×
10Street OneFashion & Accessoires3.75×
11BirkenstockFashion & Accessoires3.75×
12SweaterFashion & Accessoires3.40×
13Tommy HilfigerFashion & Accessoires3.27×
14JacketFashion & Accessoires3.20×
15ZaraShopping3.00×
16JeansFashion & Accessoires2.93×
17TchiboShopping2.67×
18H&MShopping2.45×
19HermèsFashion & Accessoires2.09×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Filippa K audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Filippa K audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.50×
CreativityOPEN1.57×
Early Adopter MentalityPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Filippa K audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Need for SecurityCONSERVATISM0.88×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Filippa K's target market in Germany?

Filippa K's target market in Germany covers an estimated 288,317 people, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Filippa K customers?

78.5% of the Filippa K audience are female, 21.5% are male, with an average age of 42.5 years.

03

Which brands do Filippa K fans like most?

Filippa K fans show strongest brand affinity for Breuninger (3.98×), Polar fleece (10.29×), and Arts and music (1.74×) over the country average.

04

Where do Filippa K fans live in Germany?

Filippa K fans in Germany are most concentrated in Berlin (reach ~50K), Nordrhein-Westfalen (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Filippa K fans also like?

Beyond Filippa K itself, the audience over-indexes on Polar fleece (10.29×), Arts and music (1.74×), H&M (2.45×), and Armedangels (8.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in Germany

See Filippa K audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Filippa K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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