Filippa K Audience in Germany

Demographics of Filippa K fans

Audience persona

The typical Filippa K fan in Germany is more female, around 42.5 years old, with strong Sustainability tendencies and a notable affinity for Breuninger.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Filippa K audiences in other countries

• Filippa K — United States
• Filippa K — United Kingdom
• Filippa K — France
• Filippa K — Italy
• Filippa K — Spain
• Filippa K — Brazil
• Filippa K — Japan
• Filippa K — South Korea
• Filippa K — India

More Premium fashion audiences in Germany

• Tommy Hilfiger (4,974,200)
• Ralph Lauren (4,048,548)
• Calvin Klein (3,526,644)
• Versace (2,375,238)
• Armani (2,306,962)

Frequently asked questions

How many fans does Filippa K have in Germany?

Filippa K has an estimated audience of 286,173 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

What is the gender split and age of Filippa K fans?

78.5% of Filippa K fans are female, 21.5% are male, with an average age of 42.5 years.

Which brands do Filippa K fans like most?

Filippa K fans show strongest brand affinity for Breuninger (3.98×), Polar fleece (10.29×), and Arts and music (1.74×) over the country average.

Where do Filippa K fans live in Germany?

Filippa K fans in Germany are most concentrated in Berlin (reach 47,314), Nordrhein-Westfalen (reach 46,309), and Bayern (reach 38,793). These three regions account for the largest share of the active audience.

What other brands do Filippa K fans also like?

Beyond Filippa K itself, the audience over-indexes on Polar fleece (10.29×), Arts and music (1.74×), H&M (2.45×), and Armedangels (8.15×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Filippa K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.