Fondant icing Audience in Germany
Fondant icing has an estimated audience of 600,830 people in Germany. 72.7% are female, 27.3% are male, average age 33.8. Top brand affinities: Western Union, Real property, Do it yourself (DIY), Local food, Fast food.
Top brand affinities include Western Union, Real property, Do it yourself (DIY), with strongest over-indexing on Western Union (9.76× the country average). Demographically, the Fondant icing audience skews more female with an average age of 33.8, and over-indexes on personality traits such as DIY Mentality, Healthy Lifestyle.
Category: Food & Beverages · Type: Topic
Demographics of Fondant icing fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 33.8 |
| Estimated audience size | 600,830 |
Audience persona
The typical Fondant icing fan in Germany is more female, around 33.8 years old, with strong DIY Mentality tendencies and a notable affinity for Western Union.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 9.76× | Business & Career |
| Real property | 7.74× | Home & Garden |
| Do it yourself (DIY) | 3.27× | Home & Garden |
| Local food | 4.8× | Food & Beverages |
| Fast food | 3.62× | Food & Beverages |
| Spiegel Online | 2.62× | News |
| Bakery | 4.59× | Food & Beverages |
| Halloween costume | 16.84× | Kids & Family |
| Pastry | 4.53× | Food & Beverages |
| Netto Marken-Discount | 2.35× | Shopping |
| Pets | 1.89× | Pets & Animals |
| Etsy | 3.16× | Fashion & Accessoires |
| Kitchenware | 3.51× | Home & Garden |
| Image scanner | 10.09× | Technology & Electronics |
| Cheesecake | 5.27× | Food & Beverages |
| IKEA | 1.86× | Home & Garden |
| Harry Potter | 1.51× | Movies & TV |
| Cupcake | 4.12× | Food & Beverages |
| Bored Panda | 9.01× | Internet & Social Media |
| Recipes | 2.08× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.06 |
| Healthy Lifestyle | BALANCE | 1.9 |
| Design Affinity | PREMIUM | 1.84 |
| Sustainability | BALANCE | 1.74 |
| Pet Ownership | JOY | 1.73 |
| LGBTQ+ Identity | OPEN | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 10.9% |
| Italy | 4.8% |
See Fondant icing audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fondant icing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.