A data profile of the people who buy, follow and care about Fondant icing in Germany — modelled from more than twelve digital signal sources. Fondant icing has an estimated audience of 600,830 people in Germany.
Fondant icing has an estimated audience of 600,830 people in Germany. 72.7% are female, 27.3% are male, average age 33.8. Top brand affinities: Chocolate brownie, Confectionery, Pastry, Halloween costume, Bakery.
Top brand affinities include Chocolate brownie, Confectionery, Pastry, with strongest over-indexing on Chocolate brownie (12.2× the country average).
Demographically, the Fondant icing audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Fondant icing fan in Germany is more female, around 33.8 years old, with strong Design Affinity tendencies and a notable affinity for Chocolate brownie.
The key figures that characterise the Fondant icing profile in Germany.
72.7% are female, 27.3% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 33.8 |
| Estimated audience size | 600,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 8% |
of the worldwide Fondant icing audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 10.9% |
| Italy | 4.8% |
The strongest cross-interests of the Fondant icing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Halloween costume | Kids & Family | 20.89× | ||
| 02 | Chocolate brownie | Food & Beverages | 12.20× | ||
| 03 | Confectionery | Food & Beverages | 6.22× | ||
| 04 | Pastry | Food & Beverages | 6.15× | ||
| 05 | Online food ordering | Food & Beverages | 5.59× | ||
| 06 | Bakery | Food & Beverages | 5.00× | ||
| 07 | Cupcake | Food & Beverages | 4.37× | ||
| 08 | Kitchenware | Home & Garden | 4.08× | ||
| 09 | Local food | Food & Beverages | 4.06× | ||
| 10 | Fast food | Food & Beverages | 3.57× | ||
| 11 | Designer clothing | Fashion & Accessoires | 3.30× | ||
| 12 | Etsy | Fashion & Accessoires | 2.97× | ||
| 13 | Flower bouquet | Home & Garden | 2.97× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 2.75× | ||
| 15 | Organic farming | Food & Beverages | 2.61× | ||
| 16 | Netto Marken-Discount | Shopping | 2.20× | ||
| 17 | Organic food | Food & Beverages | 2.12× | ||
| 18 | Recipes | Food & Beverages | 2.04× | ||
| 19 | IKEA | Home & Garden | 1.95× | ||
| 20 | Home improvement | Home & Garden | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.00× | |
| Quality Awareness | PREMIUM | 1.96× | |
| DIY Mentality | THRILL | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Social Media Usage | JOY | 0.97× | |
| Early Adopter Mentality | POWER | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Fondant icing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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