Fondant icing Audience in United States
Fondant icing has an estimated audience of 4,616,695 people in United States. 79.3% are female, 20.7% are male, average age 35.2. Top brand affinities: Product design, Historic site, Bank account, Natural rubber, Collectable.
Top brand affinities include Product design, Historic site, Bank account, with strongest over-indexing on Product design (3.27× the country average). Demographically, the Fondant icing audience skews more female with an average age of 35.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Category: Food & Beverages · Type: Topic
Demographics of Fondant icing fans
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 35.2 |
| Estimated audience size | 4,616,695 |
Audience persona
The typical Fondant icing fan in United States is more female, around 35.2 years old, with strong DIY Mentality tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.27× | Business & Career |
| Historic site | 6.86× | Arts & Culture |
| Bank account | 3.38× | Business & Career |
| Natural rubber | 2.35× | Cars & Mobility |
| Collectable | 1.56× | Kids & Family |
| Goop | 4.59× | Internet & Social Media |
| Vocal harmony | 3.3× | Music & Radio |
| Hocus Pocus | 3.47× | Movies & TV |
| Fairy godmother | 5.29× | Literature |
| Governor of Michigan | 5.13× | Politics & Society |
| Grinch | 2.76× | Movies & TV |
| JDSU | 1.96× | Business & Career |
| Hibachi | 5.02× | Food & Beverages |
| Hasan Minhaj | 6.86× | Movies & TV |
| Cachorro | 3.3× | Pets & Animals |
| Staycation | 1.98× | Home & Garden |
| Home staging | 3.01× | Home & Garden |
| Mathcore | 4.52× | Music & Radio |
| headspace | 5.2× | Health |
| UK garage | 3× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.58 |
| Design Affinity | PREMIUM | 1.55 |
| Luxury Orientation | PREMIUM | 1.53 |
| Healthy Lifestyle | BALANCE | 1.47 |
| Sports Activity | POWER | 1.4 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 10.9% |
| Italy | 4.8% |
See Fondant icing audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fondant icing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.