Fondant icing Audience in United States
Fondant icing has an estimated audience of 4,616,695 people in United States. 79.3% are female, 20.7% are male, average age 35.2. Top brand affinities: Google Maps, Capital One, Indeed.com, Do it yourself (DIY), Circle K.
Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.7× the country average). Demographically, the Fondant icing audience skews more female with an average age of 35.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Category: Food & Beverages · Type: Topic
Demographics of Fondant icing fans
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 35.2 |
| Estimated audience size | 4,616,695 |
Audience persona
The typical Fondant icing fan in United States is more female, around 35.2 years old, with strong DIY Mentality tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 4.7× | Internet & Social Media |
| Capital One | 4.45× | Business & Career |
| Indeed.com | 4.43× | Business & Career |
| Do it yourself (DIY) | 2.84× | Home & Garden |
| Circle K | 5.62× | Shopping |
| Google News | 4.59× | News |
| Autism Awareness | 6.86× | Health |
| Diabetes mellitus awareness | 4.74× | Health |
| Kelly Osbourne | 6.86× | Music & Radio |
| Enterprise Rent-A-Car | 4.1× | Cars & Mobility |
| Beetlejuice | 3.17× | Movies & TV |
| AccuWeather | 4.19× | Home & Garden |
| Five Below | 3.58× | Shopping |
| Diane Keaton | 3.89× | Movies & TV |
| Khan Academy | 5.15× | Business & Career |
| Singer-songwriter | 2.37× | Music & Radio |
| DeviantArt | 4.12× | Internet & Social Media |
| Kendra Scott | 6.12× | Fashion & Accessoires |
| Local food | 2.8× | Food & Beverages |
| Bakery | 2.87× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.58 |
| Design Affinity | PREMIUM | 1.55 |
| Luxury Orientation | PREMIUM | 1.53 |
| Healthy Lifestyle | BALANCE | 1.47 |
| Sports Activity | POWER | 1.4 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 10.9% |
| Italy | 4.8% |
See Fondant icing audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fondant icing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.