Rascasse Audience Intelligence

Fondant icing Audience in United States

A data profile of the people who buy, follow and care about Fondant icing in United States — modelled from more than twelve digital signal sources. Fondant icing has an estimated audience of 4,616,695 people in United States.

#3962among Topic in United States#474in Food & Beverages

The average Fondant icing fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kelly Osbourne, Do it yourself (DIY), Bakery, with strongest over-indexing on Kelly Osbourne (6.86× the country average).

Demographically, the Fondant icing audience skews more female with an average age of 35.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fondant icing fan in United States is more female, around 35.2 years old, with strong DIY Mentality tendencies and a notable affinity for Kelly Osbourne.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fondant icing profile in United States.

Audience size
4.6M
in United States
Gender
79.3%♀
20.7% male
Age
35.2
average years
Country rank
#7150
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fondant icing fans

79.3% are female, 20.7% are male, average age 35.2.

Fig. 02

Gender split

79.3%
Female
20.7%
Male
Demographic split for Fondant icing audience in United States
MetricValue
Female79.3%
Male20.7%
Average age35.2
Estimated audience size4,616,695
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Fondant icing audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Fondant icing audience comes from United States.

Worldwide audience distribution share by country for Fondant icing
CountryShare
United States24.9%
Japan10.9%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fondant icing audience in United States is strongest.

Fig. 05

Top regions by affinity

Fondant icing fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.13×
02North Carolina~200K1.12×
03North Dakota~10K1.08×
04Vermont~9K1.07×
05South Dakota~10K1.06×
06Louisiana~60K1.05×
07West Virginia~20K1.05×
08Montana~10K1.05×
09Kentucky~60K1.04×
10Indiana~90K1.02×
11Maryland~80K1.02×
12Rhode Island~10K1.02×
13Oklahoma~50K1.01×
14Mississippi~40K1.01×
15Delaware~10K1.01×
16Georgia~100K1.00×
17Tennessee~90K1.00×
18Kansas~40K1.00×
19Missouri~70K0.99×
20South Carolina~70K0.99×
21Alabama~60K0.99×
22Arkansas~40K0.99×
23Idaho~20K0.99×
24New Mexico~20K0.99×
25Hawaii~20K0.99×
26New Hampshire~20K0.99×
27Maine~20K0.99×
28Pennsylvania~200K0.98×
29Washington, District of Columbia~10K0.98×
30Nebraska~20K0.97×
31Iowa~40K0.96×
32Texas~400K0.94×
33Ohio~100K0.94×
34Virginia~100K0.94×
35Washington~90K0.94×
36Oregon~50K0.94×
37Connecticut~40K0.94×
38Nevada~40K0.94×
39New Jersey~100K0.93×
40Arizona~90K0.93×
41Massachusetts~80K0.93×
42Utah~40K0.93×
43Colorado~70K0.92×
44Wisconsin~60K0.92×
45Minnesota~60K0.92×
46Illinois~100K0.89×
47Michigan~100K0.89×
48Florida~300K0.88×
49New York~200K0.86×
50California~400K0.80×
Fig. 06

Affinity by region

Affinity by region — Fondant icing, United States
0.80×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fondant icing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fondant icing audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio6.86×
02Milla JovovichMovies & TV6.86×
03Anna FarisMovies & TV6.23×
04Chocolate brownieFood & Beverages5.00×
05PastryFood & Beverages3.59×
06BakeryFood & Beverages3.48×
07Five BelowShopping3.12×
08CupcakeFood & Beverages3.04×
09Natural skin careBeauty & Wellness2.57×
10Local foodFood & Beverages2.41×
11ConfectioneryFood & Beverages2.38×
12Do it yourself (DIY)Home & Garden2.26×
13Department storeShopping2.21×
14BreakfastFood & Beverages2.05×
15CocktailFood & Beverages1.99×
16AldiShopping1.75×
17Dollar GeneralShopping1.68×
18Trader Joe'sShopping1.63×
19Dollar TreeShopping1.59×
20SupermanMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fondant icing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fondant icing audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.65×
Design AffinityPREMIUM1.61×
IndulgenceJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fondant icing audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.83×
Social Media UsageJOY0.88×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fondant icing have in United States?

Fondant icing has an estimated audience of 4,616,695 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fondant icing fans?

79.3% of Fondant icing fans are female, 20.7% are male, with an average age of 35.2 years.

03

Which brands do Fondant icing fans like most?

Fondant icing fans show strongest brand affinity for Kelly Osbourne (6.86×), Do it yourself (DIY) (2.26×), and Bakery (3.48×) over the country average.

04

Where do Fondant icing fans live in United States?

Fondant icing fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Fondant icing fans also like?

Beyond Fondant icing itself, the audience over-indexes on Do it yourself (DIY) (2.26×), Bakery (3.48×), Pastry (3.59×), and Five Below (3.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Fondant icing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fondant icing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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