Football League Championship Audience in Germany
Football League Championship has an estimated audience of 309,024 people in Germany. 25.9% are female, 74.1% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, S.L. Benfica, 2. Bundesliga, FC Shakhtar Donetsk, FC Bayern Munich.
The average Football League Championship fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, S.L. Benfica, 2. Bundesliga, with strongest over-indexing on Borussia Dortmund (3.67× the country average). Demographically, the Football League Championship audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Football League Championship fans
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 36.2 |
| Estimated audience size | 309,024 |
Audience persona
The typical Football League Championship fan in Germany is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,542 | 1.1× |
| Bayern | 55,553 | 1.09× |
| Baden-Württemberg | 42,159 | 0.97× |
| Niedersachsen | 29,922 | 0.97× |
| Hessen | 25,435 | 1.05× |
| Berlin | 15,136 | 1.07× |
| Sachsen | 14,971 | 0.96× |
| Rheinland-Pfalz | 14,766 | 0.93× |
| Schleswig-Holstein | 11,328 | 0.99× |
| Sachsen-Anhalt | 10,634 | 1.29× |
| Hamburg | 8,728 | 1.22× |
| Brandenburg | 8,054 | 0.82× |
| Thüringen | 7,663 | 0.95× |
| Mecklenburg-Vorpommern | 4,967 | 0.82× |
| Bremen | 2,826 | 1.04× |
| Saarland | 2,782 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.67× | Sports |
| S.L. Benfica | 25.75× | Sports |
| 2. Bundesliga | 5.43× | Sports |
| FC Shakhtar Donetsk | 43.24× | Sports |
| FC Bayern Munich | 3.63× | Sports |
| Dynamo Dresden | 6.13× | Sports |
| Sportschau | 4.09× | Sports |
| SV Werder Bremen | 3.69× | Sports |
| UEFA Champions League | 3.23× | Sports |
| Bundesliga | 2.66× | Sports |
| FIFA World Cup | 2.83× | Sports |
| VfB Stuttgart | 3.67× | Sports |
| Political campaign | 12.75× | Politics & Society |
| Tipico | 4.31× | Games |
| Eintracht Frankfurt | 3.32× | Sports |
| Ligue 1 | 6.61× | Sports |
| Premier League | 4.07× | Sports |
| FIFA Club World Cup | 8.46× | Sports |
| Brisbane Broncos | 57.22× | Sports |
| Real Madrid C.F. | 2.93× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.16 |
| Social Media Usage | JOY | 1.02 |
| Patriotism | CONSERVATISM | 1.01 |
| Spirituality | BALANCE | 0.98 |
| Price Sensitivity | PREMIUM | 0.98 |
| Career Orientation | POWER | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 23.0% |
| Germany | 9.1% |
| Egypt | 5.1% |
See Football League Championship audiences in other countries
- Football League Championship — United States
- Football League Championship — United Kingdom
- Football League Championship — France
- Football League Championship — Italy
- Football League Championship — Spain
- Football League Championship — Brazil
- Football League Championship — Japan
- Football League Championship — South Korea
- Football League Championship — India
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Football League Championship have in Germany?
Football League Championship has an estimated audience of 309,024 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Football League Championship fans?
25.9% of Football League Championship fans are female, 74.1% are male, with an average age of 36.2 years.
Which brands do Football League Championship fans like most?
Football League Championship fans show strongest brand affinity for Borussia Dortmund (3.67×), S.L. Benfica (25.75×), and 2. Bundesliga (5.43×) over the country average.
Where do Football League Championship fans live in Germany?
Football League Championship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,542), Bayern (reach 55,553), and Baden-Württemberg (reach 42,159). These three regions account for the largest share of the active audience.
What other brands do Football League Championship fans also like?
Beyond Football League Championship itself, the audience over-indexes on S.L. Benfica (25.75×), 2. Bundesliga (5.43×), FC Shakhtar Donetsk (43.24×), and FC Bayern Munich (3.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Football League Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.