Rascasse Audience Intelligence

Fraenk Target Market in Germany

A data profile of the people who buy, follow and care about Fraenk in Germany — modelled from more than twelve digital signal sources. Fraenk has an estimated audience of 682,705 people in Germany.

#13among Mobile phone operator in Germany#1181among Brand in Germany#416in Technology & Electronics

The average Fraenk fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include 5G, Google Maps, Payback, with strongest over-indexing on 5G (31.28× the country average).

Demographically, the Fraenk audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fraenk fan in Germany is more male, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for 5G.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fraenk profile in Germany.

Audience size
683K
in Germany
Gender
38.4%♀
61.6% male
Age
38.5
average years
Country rank
#9028
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fraenk

38.4% are female, 61.6% are male, average age 38.5.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Fraenk audience in Germany
MetricValue
Female38.4%
Male61.6%
Average age38.5
Estimated audience size682,705
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Fraenk audience in Germany
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

85.6%

of the worldwide Fraenk audience comes from Germany.

Worldwide audience distribution share by country for Fraenk
CountryShare
Germany85.6%
Estonia8.4%
Switzerland1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fraenk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fraenk customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.67×
02Bayern~100K1.26×
03Hamburg~20K1.20×
04Hessen~60K1.15×
05Berlin~30K1.14×
06Nordrhein-Westfalen~200K1.08×
07Niedersachsen~70K1.04×
08Rheinland-Pfalz~30K1.00×
09Schleswig-Holstein~20K0.97×
10Saarland~8K0.94×
11Bremen~5K0.92×
12Sachsen~30K0.84×
13Thüringen~10K0.81×
14Brandenburg~20K0.79×
15Sachsen-Anhalt~10K0.70×
16Mecklenburg-Vorpommern~8K0.63×
Fig. 06

Affinity by region

Affinity by region — Fraenk, Germany
0.63×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fraenk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fraenk audience
#·InterestCategoryAffinity×
015GTechnology & Electronics31.28×
02BMW i8Cars & Mobility17.07×
03Data visualizationTechnology & Electronics13.43×
04PhabletTechnology & Electronics10.60×
05LTE (telecommunication)Technology & Electronics7.87×
06WE FashionFashion & Accessoires7.72×
07PaybackShopping5.71×
08Google MapsInternet & Social Media4.97×
09GitHubInternet & Social Media4.89×
10CongstarTechnology & Electronics4.77×
11Computer securityBusiness & Career4.62×
12Google DriveTechnology & Electronics4.27×
13Office 365Technology & Electronics3.94×
14Ornamental plantHome & Garden2.76×
15Renewable energyBusiness & Career2.61×
16CHECK24Business & Career2.05×
17NatureHome & Garden1.94×
18Netto Marken-DiscountShopping1.83×
19FamilyKids & Family1.62×
20TagesschauMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fraenk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fraenk audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.32×
Early Adopter MentalityPOWER1.52×
PatriotismCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fraenk audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Design AffinityPREMIUM0.81×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fraenk's target market in Germany?

Fraenk's target market in Germany covers an estimated 682,705 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Fraenk customers?

38.4% of the Fraenk audience are female, 61.6% are male, with an average age of 38.5 years.

03

Which brands do Fraenk fans like most?

Fraenk fans show strongest brand affinity for 5G (31.28×), Google Maps (4.97×), and Payback (5.71×) over the country average.

04

Where do Fraenk fans live in Germany?

Fraenk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fraenk fans also like?

Beyond Fraenk itself, the audience over-indexes on Google Maps (4.97×), Payback (5.71×), BMW i8 (17.07×), and Computer security (4.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Germany

See Fraenk audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fraenk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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