Frisian Islands Audience in Germany
Frisian Islands has an estimated audience of 240,336 people in Germany. 67.1% are female, 32.9% are male, average age 47.8. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Garden centre, Ryanair, Hamburger SV, Holstein Kiel, Booking.com.
The average Frisian Islands fan in Germany is 47.8 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Garden centre, Ryanair, Hamburger SV, with strongest over-indexing on Garden centre (3.25× the country average). Demographically, the Frisian Islands audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Frisian Islands fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 47.8 |
| Estimated audience size | 240,336 |
Audience persona
The typical Frisian Islands fan in Germany is more female, around 47.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Garden centre.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 73,571 | 3.15× |
| Nordrhein-Westfalen | 57,568 | 1.09× |
| Bayern | 21,350 | 0.55× |
| Baden-Württemberg | 18,871 | 0.58× |
| Hessen | 13,920 | 0.76× |
| Schleswig-Holstein | 11,241 | 1.3× |
| Rheinland-Pfalz | 10,035 | 0.83× |
| Hamburg | 8,650 | 1.59× |
| Sachsen | 7,010 | 0.59× |
| Berlin | 5,529 | 0.51× |
| Brandenburg | 4,991 | 0.67× |
| Thüringen | 4,139 | 0.68× |
| Sachsen-Anhalt | 3,657 | 0.59× |
| Bremen | 3,593 | 1.75× |
| Mecklenburg-Vorpommern | 3,312 | 0.72× |
| Saarland | 1,844 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garden centre | 3.25× | Home & Garden |
| Ryanair | 2.16× | Travel & Leisure |
| Hamburger SV | 2.25× | Sports |
| Holstein Kiel | 3.77× | Sports |
| Booking.com | 2.06× | Travel & Leisure |
| Hape Kerkeling | 3.93× | Movies & TV |
| Robbie Williams | 3.2× | Music & Radio |
| QVC | 2.01× | Movies & TV |
| Tour de France | 3.28× | Sports |
| Thermomix | 2.4× | Home & Garden |
| Schlager music | 1.69× | Music & Radio |
| Alpine skiing | 1.75× | Sports |
| Christmas market | 2.68× | Food & Beverages |
| FlixBus | 1.71× | Cars & Mobility |
| Trivago | 1.9× | Travel & Leisure |
| Bakery | 1.76× | Food & Beverages |
| EasyJet | 2.33× | Travel & Leisure |
| Phil Collins | 2.26× | Music & Radio |
| George Michael | 3.31× | Music & Radio |
| Low-carbohydrate diet | 1.75× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.4 |
| Indulgence | JOY | 1.39 |
| Sustainability | BALANCE | 1.25 |
| Pet Ownership | JOY | 1.23 |
| Tradition | CONSERVATISM | 1.22 |
| Quality Awareness | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 57.2% |
| Netherlands | 33.3% |
| United States | 4.8% |
See Frisian Islands audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Frisian Islands have in Germany?
Frisian Islands has an estimated audience of 240,336 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Frisian Islands fans?
67.1% of Frisian Islands fans are female, 32.9% are male, with an average age of 47.8 years.
Which brands do Frisian Islands fans like most?
Frisian Islands fans show strongest brand affinity for Garden centre (3.25×), Ryanair (2.16×), and Hamburger SV (2.25×) over the country average.
Where do Frisian Islands fans live in Germany?
Frisian Islands fans in Germany are most concentrated in Niedersachsen (reach 73,571), Nordrhein-Westfalen (reach 57,568), and Bayern (reach 21,350). These three regions account for the largest share of the active audience.
What other brands do Frisian Islands fans also like?
Beyond Frisian Islands itself, the audience over-indexes on Ryanair (2.16×), Hamburger SV (2.25×), Holstein Kiel (3.77×), and Booking.com (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frisian Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.