Rascasse Audience Intelligence

Frisian Islands Audience in Germany

A data profile of the people who buy, follow and care about Frisian Islands in Germany — modelled from more than twelve digital signal sources. Frisian Islands has an estimated audience of 240,336 people in Germany.

#30among Island in Germany#1975among POI in Germany#1655in Travel & Leisure

The average Frisian Islands fan in Germany is 47.8 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Garden centre, Hape Kerkeling, Ina Müller, with strongest over-indexing on Garden centre (4.33× the country average).

Demographically, the Frisian Islands audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frisian Islands fan in Germany is more female, around 47.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Garden centre.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frisian Islands profile in Germany.

Audience size
240K
in Germany
Gender
67.1%♀
32.9% male
Age
47.8
average years
Country rank
#20178
POI in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frisian Islands fans

67.1% are female, 32.9% are male, average age 47.8.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Frisian Islands audience in Germany
MetricValue
Female67.1%
Male32.9%
Average age47.8
Estimated audience size240,336
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Frisian Islands audience in Germany
Age bracketShare%
16-193%
20-298%
30-3920%
40-4938%
50+32%
Fig. 04

Worldwide distribution

57.0%

of the worldwide Frisian Islands audience comes from Germany.

Worldwide audience distribution share by country for Frisian Islands
CountryShare
Germany57.0%
Netherlands33.2%
United States5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frisian Islands audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frisian Islands fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~70K3.04×
02Bremen~4K1.78×
03Hamburg~9K1.58×
04Schleswig-Holstein~10K1.29×
05Nordrhein-Westfalen~50K1.04×
06Rheinland-Pfalz~10K0.82×
07Mecklenburg-Vorpommern~4K0.78×
08Hessen~10K0.74×
09Thüringen~4K0.71×
10Saarland~2K0.71×
11Brandenburg~5K0.69×
12Sachsen-Anhalt~4K0.69×
13Sachsen~8K0.64×
14Baden-Württemberg~20K0.58×
15Bayern~20K0.54×
16Berlin~5K0.51×
Fig. 06

Affinity by region

Affinity by region — Frisian Islands, Germany
0.51×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frisian Islands audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frisian Islands audience
#·InterestCategoryAffinity×
01George MichaelMusic & Radio6.71×
02Hape KerkelingMovies & TV5.67×
03Non-alcoholic beverageFood & Beverages5.61×
04Ina MüllerMovies & TV4.69×
05Holstein KielSports4.40×
06Garden centreHome & Garden4.33×
07Robbie WilliamsMusic & Radio4.15×
08Christmas marketFood & Beverages3.73×
09Tour de FranceSports3.64×
10Phil CollinsMusic & Radio3.04×
11Rail transportTravel & Leisure2.94×
12FlixBusCars & Mobility2.71×
13Public transportCars & Mobility2.71×
14ThermomixHome & Garden2.71×
15ZooKids & Family2.70×
16Hamburger SVSports2.52×
17Schlager musicMusic & Radio2.30×
18QVCMovies & TV2.30×
19LufthansaTravel & Leisure2.03×
20RyanairTravel & Leisure1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frisian Islands audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frisian Islands audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.08×
TraditionCONSERVATISM1.78×
Quality AwarenessPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frisian Islands audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
Risk AppetiteTHRILL0.62×
Career OrientationPOWER0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frisian Islands have in Germany?

Frisian Islands has an estimated audience of 240,336 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Frisian Islands fans?

67.1% of Frisian Islands fans are female, 32.9% are male, with an average age of 47.8 years.

03

Which brands do Frisian Islands fans like most?

Frisian Islands fans show strongest brand affinity for Garden centre (4.33×), Hape Kerkeling (5.67×), and Ina Müller (4.69×) over the country average.

04

Where do Frisian Islands fans live in Germany?

Frisian Islands fans in Germany are most concentrated in Niedersachsen (reach ~70K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Frisian Islands fans also like?

Beyond Frisian Islands itself, the audience over-indexes on Hape Kerkeling (5.67×), Ina Müller (4.69×), Tour de France (3.64×), and Non-alcoholic beverage (5.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in Germany

See Frisian Islands audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frisian Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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