Rascasse Audience Intelligence

Grass Audience in Germany

A data profile of the people who buy, follow and care about Grass in Germany — modelled from more than twelve digital signal sources. Grass has an estimated audience of 535,412 people in Germany.

#4498among Topic in Germany#630in Home & Garden

The average Grass fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ornamental plant, Water filter, Houseplant, with strongest over-indexing on Ornamental plant (18.32× the country average).

Demographically, the Grass audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Grass fan in Germany is balanced, around 40.2 years old, with strong Spirituality tendencies and a notable affinity for Ornamental plant.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grass profile in Germany.

Audience size
535K
in Germany
Gender
47.8%♀
52.2% male
Age
40.2
average years
Country rank
#11094
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grass fans

47.8% are female, 52.2% are male, average age 40.2.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Grass audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age40.2
Estimated audience size535,412
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Grass audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3923%
40-4926%
50+17%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Grass audience comes from Germany.

Worldwide audience distribution share by country for Grass
CountryShare
United States35.7%
United Kingdom7.5%
Romania5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grass audience in Germany is strongest.

Fig. 05

Top regions by affinity

Grass fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.46×
02Bayern~100K1.25×
03Baden-Württemberg~80K1.07×
04Rheinland-Pfalz~30K1.07×
05Bremen~5K1.04×
06Nordrhein-Westfalen~100K1.03×
07Berlin~20K1.00×
08Saarland~6K0.99×
09Niedersachsen~50K0.95×
10Sachsen~20K0.93×
11Thüringen~10K0.93×
12Brandenburg~20K0.91×
13Hamburg~10K0.91×
14Schleswig-Holstein~20K0.88×
15Sachsen-Anhalt~10K0.88×
16Mecklenburg-Vorpommern~9K0.87×
Fig. 06

Affinity by region

Affinity by region — Grass, Germany
0.87×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grass audience
#·InterestCategoryAffinity×
01Water filterFood & Beverages20.00×
02Fresh Off the BoatMovies & TV20.00×
03Ornamental plantHome & Garden18.32×
04Kelsey GrammerMovies & TV17.31×
05Christopher WalkenMovies & TV13.96×
06Ric FlairSports9.82×
07DeWaltHome & Garden8.24×
08Water purificationFood & Beverages7.95×
09John DeereCars & Mobility7.54×
10HouseplantHome & Garden6.79×
11Tottenham Hotspur F.C.Sports5.28×
12FertilizerHome & Garden5.08×
13Non-alcoholic beverageFood & Beverages4.58×
14Solar energyHome & Garden3.09×
15PostbankBusiness & Career2.41×
16Müller (company)Food & Beverages2.38×
17TagesschauMovies & TV2.04×
18AutoScout24Cars & Mobility1.91×
19TransfermarktSports1.86×
20Netto Marken-DiscountShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grass audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.64×
Convenience OrientationPREMIUM1.64×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grass audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
Sports ActivityPOWER0.75×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grass have in Germany?

Grass has an estimated audience of 535,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Grass fans?

47.8% of Grass fans are female, 52.2% are male, with an average age of 40.2 years.

03

Which brands do Grass fans like most?

Grass fans show strongest brand affinity for Ornamental plant (18.32×), Water filter (20×), and Houseplant (6.79×) over the country average.

04

Where do Grass fans live in Germany?

Grass fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Grass fans also like?

Beyond Grass itself, the audience over-indexes on Water filter (20×), Houseplant (6.79×), Tottenham Hotspur F.C. (5.28×), and Tagesschau (2.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Grass audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Grass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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