Rascasse Audience Intelligence

Grass Audience in United States

A data profile of the people who buy, follow and care about Grass in United States — modelled from more than twelve digital signal sources. Grass has an estimated audience of 11,458,003 people in United States.

#2046among Topic in United States#223in Home & Garden

The average Grass fan in United States is 43.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lawn mower, Ace Hardware, Fertilizer, with strongest over-indexing on Lawn mower (4.96× the country average).

Demographically, the Grass audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grass fan in United States is balanced, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Lawn mower.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grass profile in United States.

Audience size
11.5M
in United States
Gender
47.5%♀
52.5% male
Age
43.8
average years
Country rank
#3124
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grass fans

47.5% are female, 52.5% are male, average age 43.8.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Grass audience in United States
MetricValue
Female47.5%
Male52.5%
Average age43.8
Estimated audience size11,458,003
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Grass audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3921%
40-4926%
50+28%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Grass audience comes from United States.

Worldwide audience distribution share by country for Grass
CountryShare
United States35.7%
United Kingdom7.5%
Romania5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grass audience in United States is strongest.

Fig. 05

Top regions by affinity

Grass fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.39×
02Georgia~400K1.22×
03Kansas~100K1.19×
04Utah~100K1.18×
05South Dakota~30K1.18×
06Nebraska~70K1.16×
07California~1.5M1.15×
08Hawaii~60K1.14×
09North Carolina~400K1.11×
10North Dakota~30K1.11×
11Virginia~300K1.10×
12Indiana~200K1.10×
13Pennsylvania~400K1.08×
14Ohio~400K1.08×
15New Jersey~300K1.08×
16South Carolina~200K1.08×
17Kentucky~200K1.08×
18Louisiana~200K1.07×
19Washington~200K1.06×
20Oregon~100K1.06×
21Oklahoma~100K1.06×
22Missouri~200K1.05×
23Idaho~60K1.03×
24Florida~800K1.02×
25Illinois~400K1.00×
26Mississippi~90K0.99×
27Minnesota~200K0.98×
28Iowa~90K0.98×
29Michigan~300K0.97×
30Wisconsin~200K0.97×
31Arkansas~90K0.97×
32West Virginia~50K0.97×
33Arizona~200K0.96×
34Alabama~200K0.96×
35New York~600K0.95×
36Massachusetts~200K0.92×
37Connecticut~100K0.92×
38New Mexico~50K0.91×
39Maryland~200K0.90×
40Rhode Island~30K0.89×
41Delaware~30K0.89×
42Tennessee~200K0.88×
43Maine~40K0.88×
44Colorado~200K0.87×
45Alaska~20K0.87×
46Nevada~90K0.86×
47New Hampshire~40K0.86×
48Vermont~20K0.85×
49Montana~30K0.80×
50Washington, District of Columbia~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Grass, United States
0.73×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grass audience
#·InterestCategoryAffinity×
01Lawn mowerHome & Garden4.96×
02FertilizerHome & Garden4.89×
03Ace HardwareHome & Garden2.69×
04Real propertyHome & Garden2.63×
05Hardware storeHome & Garden2.47×
06Non-alcoholic beverageFood & Beverages2.47×
07Microwave ovenHome & Garden2.42×
08Discount TireShopping2.27×
09Rail transportTravel & Leisure2.25×
10MenardsHome & Garden2.09×
11NASDAQBusiness & Career1.99×
12Solar energyHome & Garden1.95×
13Renewable energyBusiness & Career1.95×
14CarGurusCars & Mobility1.87×
15AuctionShopping1.81×
16KitchenwareHome & Garden1.80×
17United Parcel ServiceBusiness & Career1.78×
18ApartmentBusiness & Career1.69×
19PharmacyBusiness & Career1.67×
20GeneticsKids & Family1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grass audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
DIY MentalityTHRILL1.54×
Career OrientationPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grass audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grass have in United States?

Grass has an estimated audience of 11,458,003 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grass fans?

47.5% of Grass fans are female, 52.5% are male, with an average age of 43.8 years.

03

Which brands do Grass fans like most?

Grass fans show strongest brand affinity for Lawn mower (4.96×), Ace Hardware (2.69×), and Fertilizer (4.89×) over the country average.

04

Where do Grass fans live in United States?

Grass fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Grass fans also like?

Beyond Grass itself, the audience over-indexes on Ace Hardware (2.69×), Fertilizer (4.89×), Real property (2.63×), and Hardware store (2.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Grass audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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