Grass Audience in United States

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Grass has an estimated audience of 11,458,003 people in United States. 47.5% are female, 52.5% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Wok, Goop, Cherish (group).

The average Grass fan in United States is 43.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Grass audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Grass fans

Demographic split for Grass audience in United States
MetricValue
Female47.5%
Male52.5%
Average age43.8
Estimated audience size11,458,003

Audience persona

The typical Grass fan in United States is balanced, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Grass in United States
RegionReachAffinity
California1,569,3431.25×
Texas1,432,4521.45×
Florida965,1511.24×
New York715,9811.12×
Georgia416,9021.18×
Illinois401,3161.05×
Pennsylvania398,2231.03×
Ohio375,5631.06×
North Carolina358,4501.04×
New Jersey334,4961.15×
Michigan317,5791.06×
Virginia312,3791.12×
Washington268,3521.17×
Arizona239,8261.03×
Indiana226,9221.08×
Massachusetts224,6521×
Tennessee212,9110.93×
Missouri190,6411.03×
Maryland190,6200.97×
South Carolina173,0381×
Colorado159,6990.88×
Alabama159,0120.99×
Wisconsin157,9440.92×
Minnesota157,5430.96×
Louisiana156,1651.06×
Oregon151,1381.15×
Oklahoma135,1571.06×
Kentucky132,4020.92×
Utah115,2321.12×
Connecticut110,1380.96×
Mississippi98,8121.05×
Kansas98,7621.09×
Nevada96,5900.87×
Iowa91,3370.97×
Arkansas89,5880.95×
Nebraska60,5641.05×
Idaho54,5610.95×
New Mexico54,2310.94×
Hawaii52,0341.06×
West Virginia48,9250.92×
New Hampshire36,8170.82×
Maine34,9030.85×
Rhode Island33,5110.92×
Washington, District of Columbia29,3820.85×
Delaware27,1290.86×
South Dakota24,7310.93×
Montana24,2840.76×
North Dakota22,8430.97×
Alaska19,3910.79×
Vermont14,7430.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grass audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan16.42×Politics & Society
Wok11.46×Food & Beverages
Goop9.3×Internet & Social Media
Cherish (group)18.37×Music & Radio
headspace15.27×Health
Fairy godmother11.52×Literature
Vocal harmony6.93×Music & Radio
Hibachi10.79×Food & Beverages
Google Home8.58×Technology & Electronics
Grace Slick11.18×Music & Radio
Grinch5.1×Movies & TV
Hipster11.95×Politics & Society
El Paso County, Colorado13.9×Travel & Leisure
Kikar HaShabbat17.2×News
La Jolla8.5×Travel & Leisure
TV Fanatic9.76×Movies & TV
Guitarist (magazine)10.47×Music & Radio
Cryptic crossword13.15×Technology & Electronics
Ira Glass14.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grass audience
TraitClusterScore
DIY MentalityTHRILL1.46
Quality AwarenessPREMIUM1.42
Convenience OrientationPREMIUM1.37
Price SensitivityPREMIUM1.32
Urban LifestyleOPEN1.31
Need for SecurityCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Grass
CountryShare
United States35.7%
United Kingdom7.5%
Romania5.3%

See Grass audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Grass have in United States?

Grass has an estimated audience of 11,458,003 people in United States, concentrated in California and Texas.

What is the gender split and age of Grass fans?

47.5% of Grass fans are female, 52.5% are male, with an average age of 43.8 years.

Which brands do Grass fans like most?

Grass fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (16.42×), and Wok (11.46×) over the country average.

Where do Grass fans live in United States?

Grass fans in United States are most concentrated in California (reach 1,569,343), Texas (reach 1,432,452), and Florida (reach 965,151). These three regions account for the largest share of the active audience.

What other brands do Grass fans also like?

Beyond Grass itself, the audience over-indexes on Governor of Michigan (16.42×), Wok (11.46×), Goop (9.3×), and Cherish (group) (18.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.