Rascasse Audience Intelligence

GSM Audience in Germany

A data profile of the people who buy, follow and care about GSM in Germany — modelled from more than twelve digital signal sources. GSM has an estimated audience of 1,317,572 people in Germany.

#2627among Topic in Germany#257in Technology & Electronics

The average GSM fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cloud computing, CHECK24, Apple, with strongest over-indexing on Cloud computing (4.19× the country average).

Demographically, the GSM audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical GSM fan in Germany is more male, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cloud computing.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GSM profile in Germany.

Audience size
1.3M
in Germany
Gender
40.8%♀
59.2% male
Age
36.0
average years
Country rank
#5041
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of GSM fans

40.8% are female, 59.2% are male, average age 36.0.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for GSM audience in Germany
MetricValue
Female40.8%
Male59.2%
Average age36.0
Estimated audience size1,317,572
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the GSM audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4920%
50+12%
Fig. 04

Worldwide distribution

2.5%

of the worldwide GSM audience comes from Germany.

Worldwide audience distribution share by country for GSM
CountryShare
United States24.5%
Japan6.8%
China6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GSM audience in Germany is strongest.

Fig. 05

Top regions by affinity

GSM fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.52×
02Hessen~100K1.36×
03Hamburg~40K1.30×
04Schleswig-Holstein~60K1.19×
05Berlin~70K1.14×
06Nordrhein-Westfalen~300K1.02×
07Niedersachsen~100K0.97×
08Thüringen~30K0.96×
09Bayern~200K0.95×
10Baden-Württemberg~200K0.94×
11Sachsen~60K0.93×
12Brandenburg~40K0.91×
13Rheinland-Pfalz~50K0.82×
14Saarland~10K0.75×
15Sachsen-Anhalt~20K0.71×
16Mecklenburg-Vorpommern~20K0.70×
Fig. 06

Affinity by region

Affinity by region — GSM, Germany
0.70×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GSM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GSM audience
#·InterestCategoryAffinity×
01Cloud computingTechnology & Electronics4.19×
02LTE (telecommunication)Technology & Electronics3.23×
03N26Business & Career2.81×
04Apple WatchTechnology & Electronics2.30×
05Vehicle insuranceCars & Mobility2.23×
06Apple TVMovies & TV2.02×
07AppleTechnology & Electronics2.00×
08CHECK24Business & Career1.94×
09TipicoGames1.80×
10TelecommunicationTechnology & Electronics1.75×
11Electric motorcycles and scootersCars & Mobility1.74×
12Tesla MotorsCars & Mobility1.69×
13Solar energyHome & Garden1.64×
14Paris Saint-GermainSports1.63×
15Efficient energy useTechnology & Electronics1.59×
16EA Sports FCGames1.59×
17CommerzbankBusiness & Career1.56×
18XiaomiTechnology & Electronics1.54×
19Automobile repair shopCars & Mobility1.51×
20InnovationBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GSM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GSM audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.53×
Convenience OrientationPREMIUM1.23×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GSM audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.53×
MindfulnessBALANCE0.69×
Community OrientationOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does GSM have in Germany?

GSM has an estimated audience of 1,317,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of GSM fans?

40.8% of GSM fans are female, 59.2% are male, with an average age of 36.0 years.

03

Which brands do GSM fans like most?

GSM fans show strongest brand affinity for Cloud computing (4.19×), CHECK24 (1.94×), and Apple (2×) over the country average.

04

Where do GSM fans live in Germany?

GSM fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do GSM fans also like?

Beyond GSM itself, the audience over-indexes on CHECK24 (1.94×), Apple (2×), Telecommunication (1.75×), and Commerzbank (1.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See GSM audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for GSM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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