GSM Audience in Germany
GSM has an estimated audience of 1,317,572 people in Germany. 40.8% are female, 59.2% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Progressive rock, Metamorphoses, Cadence, Cassoulet.
The average GSM fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Progressive rock, Metamorphoses, with strongest over-indexing on CAC 40 (1.77× the country average). Demographically, the GSM audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of GSM fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 36.0 |
| Estimated audience size | 1,317,572 |
Audience persona
The typical GSM fan in Germany is more male, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 306,472 | 1.06× |
| Bayern | 209,673 | 0.99× |
| Baden-Württemberg | 172,598 | 0.96× |
| Hessen | 142,931 | 1.42× |
| Niedersachsen | 125,365 | 0.98× |
| Berlin | 70,524 | 1.2× |
| Sachsen | 58,856 | 0.91× |
| Schleswig-Holstein | 55,850 | 1.18× |
| Rheinland-Pfalz | 54,303 | 0.82× |
| Hamburg | 40,826 | 1.37× |
| Brandenburg | 36,979 | 0.9× |
| Thüringen | 27,915 | 0.83× |
| Sachsen-Anhalt | 21,239 | 0.62× |
| Bremen | 17,368 | 1.54× |
| Mecklenburg-Vorpommern | 14,817 | 0.59× |
| Saarland | 9,982 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 1.77× | Business & Career |
| Progressive rock | 1.67× | Music & Radio |
| Metamorphoses | 1.59× | Literature |
| Cadence | 3.41× | Technology & Electronics |
| Cassoulet | 3.06× | Food & Beverages |
| Fast Five | 1.59× | Movies & TV |
| Hypothec | 1.6× | Business & Career |
| Leverage (TV series) | 1.63× | Movies & TV |
| Israeli cuisine | 1.52× | Food & Beverages |
| Intrusion prevention system | 1.62× | Technology & Electronics |
| Burgos | 1.67× | Travel & Leisure |
| Underarm hair | 1.52× | Beauty & Wellness |
| Northrop Grumman | 1.58× | Business & Career |
| Thom Browne | 1.55× | Fashion & Accessoires |
| Irrigation sprinkler | 1.54× | Home & Garden |
| Equinix | 1.73× | Business & Career |
| Totally Spies! | 1.63× | Movies & TV |
| I-Witness | 1.82× | Movies & TV |
| The Tree of Life (film) | 1.65× | Movies & TV |
| Cachapa | 2.71× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.35 |
| Price Sensitivity | PREMIUM | 1.21 |
| Luxury Orientation | PREMIUM | 1.21 |
| Need for Security | CONSERVATISM | 1.18 |
| Patriotism | CONSERVATISM | 1.13 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Japan | 6.8% |
| China | 6.3% |
See GSM audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does GSM have in Germany?
GSM has an estimated audience of 1,317,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of GSM fans?
40.8% of GSM fans are female, 59.2% are male, with an average age of 36.0 years.
Which brands do GSM fans like most?
GSM fans show strongest brand affinity for CAC 40 (1.77×), Progressive rock (1.67×), and Metamorphoses (1.59×) over the country average.
Where do GSM fans live in Germany?
GSM fans in Germany are most concentrated in Nordrhein-Westfalen (reach 306,472), Bayern (reach 209,673), and Baden-Württemberg (reach 172,598). These three regions account for the largest share of the active audience.
What other brands do GSM fans also like?
Beyond GSM itself, the audience over-indexes on Progressive rock (1.67×), Metamorphoses (1.59×), Cadence (3.41×), and Cassoulet (3.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for GSM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.