Habermaaß Audience in Germany
Habermaaß has an estimated audience of 436,335 people in Germany. 78.8% are female, 21.2% are male, average age 39.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Vattenfall, RWE, Beer festival, Rossmann, Microbrewery.
The average Habermaaß fan in Germany is 39.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Vattenfall, RWE, Beer festival, with strongest over-indexing on Vattenfall (12.75× the country average). Demographically, the Habermaaß audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Habermaaß fans
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 39.7 |
| Estimated audience size | 436,335 |
Audience persona
The typical Habermaaß fan in Germany is more female, around 39.7 years old, with strong Family Orientation tendencies and a notable affinity for Vattenfall.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 97,816 | 1.39× |
| Nordrhein-Westfalen | 43,918 | 0.46× |
| Baden-Württemberg | 35,778 | 0.6× |
| Thüringen | 27,262 | 2.45× |
| Niedersachsen | 23,209 | 0.55× |
| Rheinland-Pfalz | 20,264 | 0.93× |
| Hessen | 18,556 | 0.56× |
| Sachsen | 14,694 | 0.69× |
| Berlin | 14,494 | 0.74× |
| Sachsen-Anhalt | 12,356 | 1.09× |
| Brandenburg | 11,452 | 0.85× |
| Mecklenburg-Vorpommern | 10,867 | 1.3× |
| Schleswig-Holstein | 10,124 | 0.65× |
| Hamburg | 9,517 | 0.97× |
| Saarland | 6,173 | 1.15× |
| Bremen | 6,058 | 1.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vattenfall | 12.75× | Home & Garden |
| RWE | 28.49× | Home & Garden |
| Beer festival | 8.53× | Food & Beverages |
| Rossmann | 3.15× | Shopping |
| Microbrewery | 9.39× | Food & Beverages |
| CHECK24 | 3.27× | Business & Career |
| Wetter.com | 2.8× | Home & Garden |
| Arts and music | 1.74× | Arts & Culture |
| Galatasaray S.K. | 3.11× | Sports |
| Pets | 2.04× | Pets & Animals |
| Healthy food | 4.46× | Health |
| Deutsch lernen | 5.02× | Business & Career |
| Hugendubel | 4.54× | Shopping |
| Sigikid | 14.7× | Kids & Family |
| Movies | 1.72× | Movies & TV |
| ImmoScout24 | 2.53× | Home & Garden |
| DIY & Craft Ideas | 5.25× | Home & Garden |
| Outdoor recreation | 1.67× | Sports |
| Business and industry | 1.51× | Business & Career |
| Flower garden | 5.26× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.02 |
| DIY Mentality | THRILL | 1.86 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Creativity | OPEN | 1.42 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Community Orientation | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 33.2% |
| Brazil | 8.3% |
| United States | 5.8% |
See Habermaaß audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does Habermaaß have in Germany?
Habermaaß has an estimated audience of 436,335 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Habermaaß fans?
78.8% of Habermaaß fans are female, 21.2% are male, with an average age of 39.7 years.
Which brands do Habermaaß fans like most?
Habermaaß fans show strongest brand affinity for Vattenfall (12.75×), RWE (28.49×), and Beer festival (8.53×) over the country average.
Where do Habermaaß fans live in Germany?
Habermaaß fans in Germany are most concentrated in Bayern (reach 97,816), Nordrhein-Westfalen (reach 43,918), and Baden-Württemberg (reach 35,778). These three regions account for the largest share of the active audience.
What other brands do Habermaaß fans also like?
Beyond Habermaaß itself, the audience over-indexes on RWE (28.49×), Beer festival (8.53×), Rossmann (3.15×), and Microbrewery (9.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Habermaaß. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.