Habermaaß Target Market in Germany
A data profile of the people who buy, follow and care about Habermaaß in Germany — modelled from more than twelve digital signal sources. Habermaaß has an estimated audience of 618 people in Germany.
The average Habermaaß fan in Germany is 39.7 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Vattenfall, RWE, Hugendubel, with strongest over-indexing on Vattenfall (12.75× the country average).
Demographically, the Habermaaß audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Habermaaß fan in Germany is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Vattenfall.
At a glance
The key figures that characterise the Habermaaß profile in Germany.
Search interest · 12-month trend
Customer demographics of Habermaaß
78.8% are female, 21.2% are male, average age 39.7.
Gender split
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 39.7 |
| Estimated audience size | 618 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 27% | |
| 30-39 | 37% | |
| 40-49 | 20% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Habermaaß audience comes from Germany.
| Country | Share |
|---|---|
| China | 30.0% |
| Peru | 7.5% |
| Hong Kong | 7.4% |
Geography
Where the Habermaaß audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | <1K | 1.25× | |
| 02 | Thüringen | <1K | 1.18× | |
| 03 | Saarland | <1K | 1.04× | |
| 04 | Bremen | <1K | 1.03× | |
| 05 | Mecklenburg-Vorpommern | <1K | 1.02× | |
| 06 | Sachsen-Anhalt | <1K | 1.01× | |
| 07 | Brandenburg | <1K | 0.98× | |
| 08 | Hamburg | <1K | 0.98× | |
| 09 | Rheinland-Pfalz | <1K | 0.97× | |
| 10 | Schleswig-Holstein | <1K | 0.97× | |
| 11 | Sachsen | <1K | 0.96× | |
| 12 | Berlin | <1K | 0.95× | |
| 13 | Niedersachsen | <1K | 0.93× | |
| 14 | Hessen | <1K | 0.93× | |
| 15 | Baden-Württemberg | <1K | 0.91× | |
| 16 | Nordrhein-Westfalen | <1K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Habermaaß audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RWE | Home & Garden | 28.49× | ||
| 02 | Sigikid | Kids & Family | 14.70× | ||
| 03 | Vattenfall | Home & Garden | 12.75× | ||
| 04 | Microbrewery | Food & Beverages | 9.39× | ||
| 05 | Beer festival | Food & Beverages | 8.53× | ||
| 06 | BabyOne | Kids & Family | 5.70× | ||
| 07 | Flower garden | Home & Garden | 5.26× | ||
| 08 | DIY & Craft Ideas | Home & Garden | 5.25× | ||
| 09 | Deutsch lernen | Business & Career | 5.02× | ||
| 10 | Hugendubel | Shopping | 4.54× | ||
| 11 | Healthy food | Health | 4.46× | ||
| 12 | CHECK24 | Business & Career | 3.27× | ||
| 13 | Rossmann | Shopping | 3.15× | ||
| 14 | Galatasaray S.K. | Sports | 3.11× | ||
| 15 | ImmoScout24 | Home & Garden | 2.53× | ||
| 16 | Pets | Pets & Animals | 2.04× | ||
| 17 | Arts and music | Arts & Culture | 1.74× | ||
| 18 | Movies | Movies & TV | 1.72× | ||
| 19 | Outdoor recreation | Sports | 1.67× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Habermaaß audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.53× | |
| Tradition | CONSERVATISM | 1.48× | |
| Design Affinity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Community Orientation | OPEN | 0.84× |
Frequently asked questions
Who is Habermaaß's target market in Germany?
Habermaaß's target market in Germany covers an estimated 618 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Habermaaß customers?
78.8% of the Habermaaß audience are female, 21.2% are male, with an average age of 39.7 years.
Which brands do Habermaaß fans like most?
Habermaaß fans show strongest brand affinity for Vattenfall (12.75×), RWE (28.49×), and Hugendubel (4.54×) over the country average.
Where do Habermaaß fans live in Germany?
Habermaaß fans in Germany are most concentrated in Bayern (reach <1K), Nordrhein-Westfalen (reach <1K), and Baden-Württemberg (reach <1K). These three regions account for the largest share of the active audience.
What other brands do Habermaaß fans also like?
Beyond Habermaaß itself, the audience over-indexes on RWE (28.49×), Hugendubel (4.54×), Beer festival (8.53×), and Rossmann (3.15×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Habermaaß. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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