Rascasse Audience Intelligence

Hamburg Towers Audience in Germany

A data profile of the people who buy, follow and care about Hamburg Towers in Germany — modelled from more than twelve digital signal sources. Hamburg Towers has an estimated audience of 382,602 people in Germany.

#49among Basketball in Germany#225among Team in Germany#1149in Sports

The average Hamburg Towers fan in Germany is 37.7 years old, more male, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen.

Top brand affinities include Borussia Dortmund, dB’s, FIFA World Cup, with strongest over-indexing on Borussia Dortmund (2.84× the country average).

Demographically, the Hamburg Towers audience skews more male with an average age of 37.7, and over-indexes on personality traits such as DIY Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hamburg Towers fan in Germany is more male, around 37.7 years old, with strong DIY Mentality tendencies and a notable affinity for Borussia Dortmund.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamburg Towers profile in Germany.

Audience size
383K
in Germany
Gender
43.9%♀
56.1% male
Age
37.7
average years
Country rank
#14522
Team in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hamburg Towers fans

43.9% are female, 56.1% are male, average age 37.7.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Hamburg Towers audience in Germany
MetricValue
Female43.9%
Male56.1%
Average age37.7
Estimated audience size382,602
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Hamburg Towers audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

82.6%

of the worldwide Hamburg Towers audience comes from Germany.

Worldwide audience distribution share by country for Hamburg Towers
CountryShare
Germany82.6%
United States4.7%
Spain1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamburg Towers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hamburg Towers fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~80K8.73×
02Schleswig-Holstein~50K3.45×
03Niedersachsen~40K1.00×
04Saarland~3K0.66×
05Bremen~2K0.60×
06Mecklenburg-Vorpommern~4K0.54×
07Thüringen~4K0.40×
08Sachsen-Anhalt~4K0.37×
09Berlin~6K0.35×
10Brandenburg~4K0.33×
11Sachsen~6K0.31×
12Rheinland-Pfalz~5K0.28×
13Hessen~7K0.24×
14Bayern~10K0.20×
15Baden-Württemberg~10K0.19×
16Nordrhein-Westfalen~20K0.18×
Fig. 06

Affinity by region

Affinity by region — Hamburg Towers, Germany
0.18×1.00×8.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamburg Towers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamburg Towers audience
#·InterestCategoryAffinity×
01Borussia DortmundSports2.84×
02Dynamo DresdenSports2.67×
03SportschauSports2.43×
04BasketballSports2.29×
05REWEShopping2.25×
06UEFA Champions LeagueSports2.17×
07SoccerSports2.13×
08SV Werder BremenSports2.10×
09FIFA World CupSports2.02×
10Comedy moviesMovies & TV1.99×
11EdekaShopping1.96×
12Real estateBusiness & Career1.85×
13FC Bayern MunichSports1.80×
14PhotographyArts & Culture1.72×
15BundesligaSports1.67×
16YouTubeMovies & TV1.63×
17Physical fitnessSports1.59×
18TikTokInternet & Social Media1.58×
19dB’sMusic & Radio1.57×
20InstagramInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamburg Towers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamburg Towers audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.52×
Social Media UsageJOY1.41×
Sports ActivityPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamburg Towers audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL1.05×
Design AffinityPREMIUM1.05×
TraditionCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hamburg Towers have in Germany?

Hamburg Towers has an estimated audience of 382,602 people in Germany, concentrated in Hamburg and Schleswig-Holstein.

02

What is the gender split and age of Hamburg Towers fans?

43.9% of Hamburg Towers fans are female, 56.1% are male, with an average age of 37.7 years.

03

Which brands do Hamburg Towers fans like most?

Hamburg Towers fans show strongest brand affinity for Borussia Dortmund (2.84×), dB’s (1.57×), and FIFA World Cup (2.02×) over the country average.

04

Where do Hamburg Towers fans live in Germany?

Hamburg Towers fans in Germany are most concentrated in Hamburg (reach ~80K), Schleswig-Holstein (reach ~50K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hamburg Towers fans also like?

Beyond Hamburg Towers itself, the audience over-indexes on dB’s (1.57×), FIFA World Cup (2.02×), FC Bayern Munich (1.8×), and Soccer (2.13×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Hamburg Towers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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