Hamburg Towers Audience in Germany
Hamburg Towers has an estimated audience of 360,818 people in Germany. 40.2% are female, 59.8% are male, average age 36.7. Top regions: Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities: Borussia Dortmund, Soccer, REWE, UEFA Champions League, FIFA World Cup.
The average Hamburg Towers fan in Germany is 36.7 years old, more male, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities include Borussia Dortmund, Soccer, REWE, with strongest over-indexing on Borussia Dortmund (2.84× the country average). Demographically, the Hamburg Towers audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Hamburg Towers fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 36.7 |
| Estimated audience size | 360,818 |
Audience persona
The typical Hamburg Towers fan in Germany is more male, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 71,097 | 8.78× |
| Schleswig-Holstein | 44,872 | 3.49× |
| Niedersachsen | 36,375 | 1.04× |
| Nordrhein-Westfalen | 11,944 | 0.15× |
| Bayern | 10,211 | 0.18× |
| Baden-Württemberg | 6,983 | 0.14× |
| Hessen | 5,685 | 0.21× |
| Berlin | 4,958 | 0.31× |
| Sachsen | 4,074 | 0.23× |
| Mecklenburg-Vorpommern | 3,235 | 0.47× |
| Rheinland-Pfalz | 1,692 | 0.09× |
| Brandenburg | 1,564 | 0.14× |
| Bremen | 1,492 | 0.49× |
| Sachsen-Anhalt | 1,297 | 0.14× |
| Thüringen | 858 | 0.09× |
| Saarland | 187 | 0.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.84× | Sports |
| Soccer | 2.13× | Sports |
| REWE | 2.25× | Shopping |
| UEFA Champions League | 2.17× | Sports |
| FIFA World Cup | 2.02× | Sports |
| FC Bayern Munich | 1.8× | Sports |
| Sportschau | 2.43× | Sports |
| Edeka | 1.96× | Shopping |
| American football | 2.14× | Sports |
| Basketball | 2.29× | Sports |
| SV Werder Bremen | 2.1× | Sports |
| TikTok | 1.58× | Internet & Social Media |
| Bundesliga | 1.67× | Sports |
| YouTube | 1.63× | Movies & TV |
| Comedy movies | 1.99× | Movies & TV |
| 1.53× | Internet & Social Media | |
| Photography | 1.72× | Arts & Culture |
| Dynamo Dresden | 2.67× | Sports |
| Physical fitness | 1.59× | Sports |
| Real estate | 1.85× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.12 |
| LGBTQ+ Identity | OPEN | 1.02 |
| Patriotism | CONSERVATISM | 0.94 |
| Luxury Orientation | PREMIUM | 0.93 |
| Indulgence | JOY | 0.92 |
| Social Media Usage | JOY | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.2% |
| United States | 5.0% |
| Spain | 1.4% |
See Hamburg Towers audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Hamburg Towers have in Germany?
Hamburg Towers has an estimated audience of 360,818 people in Germany, concentrated in Hamburg and Schleswig-Holstein.
What is the gender split and age of Hamburg Towers fans?
40.2% of Hamburg Towers fans are female, 59.8% are male, with an average age of 36.7 years.
Which brands do Hamburg Towers fans like most?
Hamburg Towers fans show strongest brand affinity for Borussia Dortmund (2.84×), Soccer (2.13×), and REWE (2.25×) over the country average.
Where do Hamburg Towers fans live in Germany?
Hamburg Towers fans in Germany are most concentrated in Hamburg (reach 71,097), Schleswig-Holstein (reach 44,872), and Niedersachsen (reach 36,375). These three regions account for the largest share of the active audience.
What other brands do Hamburg Towers fans also like?
Beyond Hamburg Towers itself, the audience over-indexes on Soccer (2.13×), REWE (2.25×), UEFA Champions League (2.17×), and FIFA World Cup (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hamburg Towers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.