HandOfBlood Audience in Germany
HandOfBlood has an estimated audience of 502,276 people in Germany. 13.2% are female, 86.8% are male, average age 22.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Electronic sports, Jotex, League of Legends, Livemusic, Fortnite.
The average HandOfBlood fan in Germany is 22.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Electronic sports, Jotex, League of Legends, with strongest over-indexing on Electronic sports (8.1× the country average). Demographically, the HandOfBlood audience skews more male with an average age of 22.3, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Person · Subtype: Social media influencer
Demographics of HandOfBlood fans
| Metric | Value |
|---|---|
| Female | 13.2% |
| Male | 86.8% |
| Average age | 22.3 |
| Estimated audience size | 502,276 |
Audience persona
The typical HandOfBlood fan in Germany is more male, around 22.3 years old, with strong Social Media Usage tendencies and a notable affinity for Electronic sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,109 | 1.01× |
| Bayern | 65,734 | 0.81× |
| Niedersachsen | 59,077 | 1.21× |
| Baden-Württemberg | 53,847 | 0.79× |
| Hessen | 31,088 | 0.81× |
| Sachsen | 30,259 | 1.23× |
| Berlin | 27,012 | 1.2× |
| Rheinland-Pfalz | 21,720 | 0.86× |
| Schleswig-Holstein | 20,303 | 1.13× |
| Brandenburg | 16,807 | 1.08× |
| Sachsen-Anhalt | 14,564 | 1.12× |
| Thüringen | 13,474 | 1.05× |
| Hamburg | 11,500 | 1.01× |
| Mecklenburg-Vorpommern | 9,910 | 1.03× |
| Saarland | 4,778 | 0.77× |
| Bremen | 3,766 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electronic sports | 8.1× | Sports |
| Jotex | 26.57× | Shopping |
| League of Legends | 5.21× | Games |
| Livemusic | 3.48× | Music & Radio |
| Fortnite | 4.35× | Games |
| Counter-Strike: Global Offensive | 5.72× | Games |
| Mobile game | 2.81× | Games |
| Transfermarkt | 2.41× | Sports |
| Street photography | 3.17× | Technology & Electronics |
| Bundesliga | 1.59× | Sports |
| FIFA World Cup | 1.73× | Sports |
| Pedro Pascal | 4.42× | Movies & TV |
| Spiegel Online | 1.67× | News |
| Batman | 2.02× | Movies & TV |
| UEFA Champions League | 1.68× | Sports |
| Car wash | 3.98× | Cars & Mobility |
| Electric guitar | 3.15× | Music & Radio |
| Alternative hip hop | 2.77× | Music & Radio |
| Call of Duty | 3.1× | Games |
| Deutschrap | 2.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.21 |
| Early Adopter Mentality | POWER | 1.2 |
| Patriotism | CONSERVATISM | 1.17 |
| Sports Activity | POWER | 1.13 |
| Career Orientation | POWER | 1.08 |
| Pet Ownership | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.1% |
| Austria | 4.5% |
| Switzerland | 2.3% |
See HandOfBlood audiences in other countries
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Frequently asked questions
How many fans does HandOfBlood have in Germany?
HandOfBlood has an estimated audience of 502,276 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HandOfBlood fans?
13.2% of HandOfBlood fans are female, 86.8% are male, with an average age of 22.3 years.
Which brands do HandOfBlood fans like most?
HandOfBlood fans show strongest brand affinity for Electronic sports (8.1×), Jotex (26.57×), and League of Legends (5.21×) over the country average.
Where do HandOfBlood fans live in Germany?
HandOfBlood fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,109), Bayern (reach 65,734), and Niedersachsen (reach 59,077). These three regions account for the largest share of the active audience.
What other brands do HandOfBlood fans also like?
Beyond HandOfBlood itself, the audience over-indexes on Jotex (26.57×), League of Legends (5.21×), Livemusic (3.48×), and Fortnite (4.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HandOfBlood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.