A data profile of the people who buy, follow and care about HandOfBlood in Germany — modelled from more than twelve digital signal sources. HandOfBlood has an estimated audience of 534,984 people in Germany.
The average HandOfBlood fan in Germany is 22.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Electronic sports, Steam, Mobile game, with strongest over-indexing on Electronic sports (7.68× the country average).
Demographically, the HandOfBlood audience skews more male with an average age of 22.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical HandOfBlood fan in Germany is more male, around 22.2 years old, with strong Risk Appetite tendencies and a notable affinity for Electronic sports.
The key figures that characterise the HandOfBlood profile in Germany.
17.0% are female, 83.0% are male, average age 22.2.
| Metric | Value |
|---|---|
| Female | 17.0% |
| Male | 83.0% |
| Average age | 22.2 |
| Estimated audience size | 534,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 72% | |
| 20-29 | 25% | |
| 30-39 | 1% | |
| 40-49 | 1% | |
| 50+ | 0% |
of the worldwide HandOfBlood audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 88.7% |
| Austria | 4.2% |
| Switzerland | 2.2% |
Where the HandOfBlood audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~30K | 1.22× | |
| 02 | Niedersachsen | ~60K | 1.19× | |
| 03 | Berlin | ~30K | 1.14× | |
| 04 | Sachsen-Anhalt | ~10K | 1.11× | |
| 05 | Schleswig-Holstein | ~20K | 1.10× | |
| 06 | Brandenburg | ~20K | 1.08× | |
| 07 | Thüringen | ~10K | 1.04× | |
| 08 | Hamburg | ~10K | 1.04× | |
| 09 | Mecklenburg-Vorpommern | ~10K | 1.04× | |
| 10 | Nordrhein-Westfalen | ~100K | 0.98× | |
| 11 | Bremen | ~4K | 0.91× | |
| 12 | Rheinland-Pfalz | ~20K | 0.90× | |
| 13 | Saarland | ~5K | 0.85× | |
| 14 | Bayern | ~70K | 0.81× | |
| 15 | Hessen | ~30K | 0.81× | |
| 16 | Baden-Württemberg | ~50K | 0.79× |
The strongest cross-interests of the HandOfBlood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alienware | Technology & Electronics | 11.70× | ||
| 02 | Multiplayer online battle arena | Games | 9.60× | ||
| 03 | PlayStation Store | Games | 8.07× | ||
| 04 | Electronic sports | Sports | 7.68× | ||
| 05 | Counter-Strike: Global Offensive | Games | 5.57× | ||
| 06 | Pedro Pascal | Movies & TV | 5.45× | ||
| 07 | Steam | Games | 4.89× | ||
| 08 | League of Legends | Games | 4.14× | ||
| 09 | FIFA (video game series) | Games | 4.10× | ||
| 10 | Action role-playing game | Games | 3.81× | ||
| 11 | Robert Redford | Movies & TV | 3.72× | ||
| 12 | Mobile game | Games | 3.36× | ||
| 13 | Fortnite | Games | 3.05× | ||
| 14 | Pokémon | Games | 2.98× | ||
| 15 | Livemusic | Music & Radio | 2.68× | ||
| 16 | Tipico | Games | 2.34× | ||
| 17 | Internet & Social Media | 2.18× | |||
| 18 | Transfermarkt | Sports | 1.95× | ||
| 19 | Batman | Movies & TV | 1.94× | ||
| 20 | Video games | Games | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.45× | |
| Early Adopter Mentality | POWER | 1.42× | |
| Patriotism | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Design Affinity | PREMIUM | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.82× |
HandOfBlood has an estimated audience of 534,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
17.0% of HandOfBlood fans are female, 83.0% are male, with an average age of 22.2 years.
HandOfBlood fans show strongest brand affinity for Electronic sports (7.68×), Steam (4.89×), and Mobile game (3.36×) over the country average.
HandOfBlood fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Niedersachsen (reach ~60K). These three regions account for the largest share of the active audience.
Beyond HandOfBlood itself, the audience over-indexes on Steam (4.89×), Mobile game (3.36×), Multiplayer online battle arena (9.6×), and Counter-Strike: Global Offensive (5.57×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for HandOfBlood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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