HDI Versicherungen Audience in Germany
HDI Versicherungen has an estimated audience of 482,110 people in Germany. 46.8% are female, 53.2% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Stradivarius, Preacher (comics), Snow White (Fables), Euphonium.
The average HDI Versicherungen fan in Germany is 41.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Stradivarius, Preacher (comics), with strongest over-indexing on Cocktail (1.62× the country average). Demographically, the HDI Versicherungen audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of HDI Versicherungen fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 41.1 |
| Estimated audience size | 482,110 |
Audience persona
The typical HDI Versicherungen fan in Germany is balanced, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 145,933 | 1.38× |
| Bayern | 86,238 | 1.11× |
| Baden-Württemberg | 73,802 | 1.12× |
| Hessen | 49,975 | 1.36× |
| Niedersachsen | 47,015 | 1× |
| Rheinland-Pfalz | 25,146 | 1.04× |
| Sachsen | 22,220 | 0.94× |
| Berlin | 20,235 | 0.94× |
| Schleswig-Holstein | 16,204 | 0.94× |
| Hamburg | 12,701 | 1.17× |
| Brandenburg | 10,145 | 0.68× |
| Thüringen | 8,639 | 0.7× |
| Saarland | 8,432 | 1.42× |
| Sachsen-Anhalt | 8,170 | 0.65× |
| Mecklenburg-Vorpommern | 5,338 | 0.58× |
| Bremen | 3,942 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.62× | Food & Beverages |
| Stradivarius | 1.85× | Shopping |
| Preacher (comics) | 6.8× | Literature |
| Snow White (Fables) | 1.55× | Literature |
| Euphonium | 7.32× | Music & Radio |
| Molly Hatchet | 8.45× | Music & Radio |
| Video izle | 2.15× | |
| Loincloth | 1.82× | Fashion & Accessoires |
| Esra Erol | 3.38× | Movies & TV |
| Metamorphoses | 1.7× | Literature |
| Hà Tĩnh | 6.27× | Travel & Leisure |
| Hauptschule | 3.48× | Kids & Family |
| Peugeot 308 | 1.66× | Cars & Mobility |
| Theocracy | 4.28× | Music & Radio |
| Emperor Entertainment Group | 1.56× | Business & Career |
| Coworking | 1.6× | Business & Career |
| Google Home | 2.14× | Technology & Electronics |
| Carrie (novel) | 2.09× | Literature |
| Keeper (password manager) | 1.55× | Technology & Electronics |
| Jaguar F-Pace | 2.3× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.49 |
| Sports Activity | POWER | 1.15 |
| Family Orientation | CONSERVATISM | 1.14 |
| Career Orientation | POWER | 1.11 |
| DIY Mentality | THRILL | 1.1 |
| Healthy Lifestyle | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.2% |
| Austria | 12.3% |
| Switzerland | 2.8% |
See HDI Versicherungen audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does HDI Versicherungen have in Germany?
HDI Versicherungen has an estimated audience of 482,110 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HDI Versicherungen fans?
46.8% of HDI Versicherungen fans are female, 53.2% are male, with an average age of 41.1 years.
Which brands do HDI Versicherungen fans like most?
HDI Versicherungen fans show strongest brand affinity for Cocktail (1.62×), Stradivarius (1.85×), and Preacher (comics) (6.8×) over the country average.
Where do HDI Versicherungen fans live in Germany?
HDI Versicherungen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 145,933), Bayern (reach 86,238), and Baden-Württemberg (reach 73,802). These three regions account for the largest share of the active audience.
What other brands do HDI Versicherungen fans also like?
Beyond HDI Versicherungen itself, the audience over-indexes on Stradivarius (1.85×), Preacher (comics) (6.8×), Snow White (Fables) (1.55×), and Euphonium (7.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HDI Versicherungen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.