Rascasse Audience Intelligence

Himachal Pradesh Audience in Germany

A data profile of the people who buy, follow and care about Himachal Pradesh in Germany — modelled from more than twelve digital signal sources. Himachal Pradesh has an estimated audience of 687,129 people in Germany.

#727among POI in Germany#708in Travel & Leisure

The average Himachal Pradesh fan in Germany is 36.9 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Online newspaper, Tom Cruise, Reddit, with strongest over-indexing on Online newspaper (3.25× the country average).

Demographically, the Himachal Pradesh audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Himachal Pradesh fan in Germany is balanced, around 36.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Online newspaper.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Himachal Pradesh profile in Germany.

Audience size
687K
in Germany
Gender
45.5%♀
54.5% male
Age
36.9
average years
Country rank
#8983
POI in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Himachal Pradesh fans

45.5% are female, 54.5% are male, average age 36.9.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Himachal Pradesh audience in Germany
MetricValue
Female45.5%
Male54.5%
Average age36.9
Estimated audience size687,129
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Himachal Pradesh audience in Germany
Age bracketShare%
16-1922%
20-2924%
30-3920%
40-4921%
50+13%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Himachal Pradesh audience comes from Germany.

Worldwide audience distribution share by country for Himachal Pradesh
CountryShare
India43.4%
United States12.4%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Himachal Pradesh audience in Germany is strongest.

Fig. 05

Top regions by affinity

Himachal Pradesh fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K2.11×
02Hessen~90K1.66×
03Bayern~100K1.25×
04Baden-Württemberg~100K1.12×
05Hamburg~20K1.05×
06Bremen~6K1.04×
07Saarland~8K0.97×
08Nordrhein-Westfalen~100K0.92×
09Rheinland-Pfalz~30K0.89×
10Thüringen~20K0.89×
11Sachsen~30K0.88×
12Brandenburg~20K0.88×
13Sachsen-Anhalt~20K0.88×
14Mecklenburg-Vorpommern~10K0.88×
15Schleswig-Holstein~20K0.81×
16Niedersachsen~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Himachal Pradesh, Germany
0.77×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Himachal Pradesh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Himachal Pradesh audience
#·InterestCategoryAffinity×
01FanaticsFashion & Accessoires8.62×
02AyurvedaHealth6.03×
03Tom CruiseMovies & TV5.80×
04Qatar AirwaysTravel & Leisure5.08×
05CNNMovies & TV4.58×
06Internet celebrityInternet & Social Media4.38×
07WaxingBeauty & Wellness3.33×
08Online newspaperNews3.25×
09Public transportCars & Mobility2.94×
10Modern architectureArts & Culture2.47×
11RedditInternet & Social Media2.38×
12FlixBusCars & Mobility2.21×
13Cloud computingTechnology & Electronics2.18×
14Solar energyHome & Garden2.14×
15EnergyHome & Garden1.97×
16Breaking newsMovies & TV1.96×
17PostbankBusiness & Career1.85×
18CommerzbankBusiness & Career1.83×
19BankingBusiness & Career1.80×
20Deutsche BahnCars & Mobility1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Himachal Pradesh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Himachal Pradesh audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.94×
Early Adopter MentalityPOWER1.73×
Urban LifestyleOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Himachal Pradesh audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.48×
DIY MentalityTHRILL0.69×
Family OrientationCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Himachal Pradesh have in Germany?

Himachal Pradesh has an estimated audience of 687,129 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Himachal Pradesh fans?

45.5% of Himachal Pradesh fans are female, 54.5% are male, with an average age of 36.9 years.

03

Which brands do Himachal Pradesh fans like most?

Himachal Pradesh fans show strongest brand affinity for Online newspaper (3.25×), Tom Cruise (5.8×), and Reddit (2.38×) over the country average.

04

Where do Himachal Pradesh fans live in Germany?

Himachal Pradesh fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Himachal Pradesh fans also like?

Beyond Himachal Pradesh itself, the audience over-indexes on Tom Cruise (5.8×), Reddit (2.38×), Qatar Airways (5.08×), and Commerzbank (1.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Himachal Pradesh audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Himachal Pradesh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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