Rascasse Audience Intelligence

Hispanic culture Audience in Germany

A data profile of the people who buy, follow and care about Hispanic culture in Germany — modelled from more than twelve digital signal sources. Hispanic culture has an estimated audience of 405,863 people in Germany.

#5237among Topic in Germany#672in Politics & Society

The average Hispanic culture fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Love Actually, Same-sex marriage, with strongest over-indexing on Telegram (17.95× the country average).

Demographically, the Hispanic culture audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Hispanic culture fan in Germany is more female, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hispanic culture profile in Germany.

Audience size
406K
in Germany
Gender
58.9%♀
41.1% male
Age
39.0
average years
Country rank
#13868
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hispanic culture fans

58.9% are female, 41.1% are male, average age 39.0.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Hispanic culture audience in Germany
MetricValue
Female58.9%
Male41.1%
Average age39.0
Estimated audience size405,863
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Hispanic culture audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Hispanic culture audience comes from Germany.

Worldwide audience distribution share by country for Hispanic culture
CountryShare
United States79.7%
Mexico6.2%
Spain2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hispanic culture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hispanic culture fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.28×
02Brandenburg~10K1.11×
03Hamburg~10K1.08×
04Schleswig-Holstein~20K1.06×
05Rheinland-Pfalz~20K1.02×
06Sachsen~20K1.00×
07Berlin~20K0.96×
08Niedersachsen~40K0.92×
09Hessen~30K0.91×
10Baden-Württemberg~50K0.89×
11Bayern~60K0.88×
12Nordrhein-Westfalen~80K0.86×
Fig. 06

Affinity by region

Affinity by region — Hispanic culture, Germany
0.86×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hispanic culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hispanic culture audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family36.45×
02Scotland national football teamSports27.29×
03Climate engineeringBusiness & Career26.38×
04Sustainable gardeningHome & Garden25.18×
05Tibetan BuddhismPolitics & Society24.61×
06World Economic ForumPolitics & Society23.60×
07Ramadan (calendar month)Politics & Society23.49×
08Sustainable businessBusiness & Career20.20×
09Love ActuallyMovies & TV20.00×
10Earth DayPolitics & Society20.00×
11Wales national football teamSports20.00×
12TelegramInternet & Social Media17.95×
13Ukraine national football teamSports17.85×
14TrelloInternet & Social Media15.88×
15TransgenderismPolitics & Society15.34×
16New Year's EveHome & Garden13.73×
17Small Business AdministrationBusiness & Career13.41×
18MadridTravel & Leisure11.69×
19FundraisingBusiness & Career6.70×
20RyanairTravel & Leisure3.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hispanic culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hispanic culture audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.04×
SpiritualityBALANCE1.88×
IndividualismJOY1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hispanic culture audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.56×
Luxury OrientationPREMIUM0.72×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hispanic culture have in Germany?

Hispanic culture has an estimated audience of 405,863 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hispanic culture fans?

58.9% of Hispanic culture fans are female, 41.1% are male, with an average age of 39.0 years.

03

Which brands do Hispanic culture fans like most?

Hispanic culture fans show strongest brand affinity for Telegram (17.95×), Love Actually (20×), and Same-sex marriage (36.45×) over the country average.

04

Where do Hispanic culture fans live in Germany?

Hispanic culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hispanic culture fans also like?

Beyond Hispanic culture itself, the audience over-indexes on Love Actually (20×), Same-sex marriage (36.45×), Ramadan (calendar month) (23.49×), and Scotland national football team (27.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Hispanic culture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hispanic culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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