Hispanic culture Audience in Germany
Hispanic culture has an estimated audience of 405,863 people in Germany. 58.9% are female, 41.1% are male, average age 39.0. Top regions: Rheinland-Pfalz, Niedersachsen, Bayern. Top brand affinities: Jotex, Love Actually, Small Business Administration, Same-sex marriage, Scotland national football team.
The average Hispanic culture fan in Germany is 39.0 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Niedersachsen, Bayern. Top brand affinities include Jotex, Love Actually, Small Business Administration, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Hispanic culture audience skews more female with an average age of 39.0, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Hispanic culture fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 39.0 |
| Estimated audience size | 405,863 |
Audience persona
The typical Hispanic culture fan in Germany is more female, around 39.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 23,039 | 1.13× |
| Niedersachsen | 21,713 | 0.55× |
| Bayern | 21,509 | 0.33× |
| Brandenburg | 21,257 | 1.69× |
| Baden-Württemberg | 21,223 | 0.38× |
| Mecklenburg-Vorpommern | 20,171 | 2.6× |
| Nordrhein-Westfalen | 19,973 | 0.22× |
| Schleswig-Holstein | 19,732 | 1.35× |
| Sachsen | 19,638 | 0.99× |
| Hessen | 15,823 | 0.51× |
| Berlin | 14,124 | 0.78× |
| Hamburg | 13,356 | 1.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Love Actually | 13.5× | Movies & TV |
| Small Business Administration | 14.2× | Business & Career |
| Same-sex marriage | 20.82× | Kids & Family |
| Scotland national football team | 18.08× | Sports |
| Telecinco | 30.05× | Movies & TV |
| Telegram | 4.95× | Internet & Social Media |
| LaSexta | 42.95× | Movies & TV |
| Croatia national football team | 13.5× | Sports |
| Sustainable consumption | 9.33× | Food & Beverages |
| Madrid | 9.05× | Travel & Leisure |
| Borussia Dortmund | 1.55× | Sports |
| Ryanair | 2.71× | Travel & Leisure |
| Home Alone | 15.35× | Movies & TV |
| Atalanta B.C. | 14.09× | Sports |
| Beşiktaş J.K. | 4.99× | Sports |
| Open water swimming | 15.64× | Sports |
| Transgenderism | 8.17× | Politics & Society |
| Pets | 1.63× | Pets & Animals |
| Trabzonspor | 4.96× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.06 |
| Convenience Orientation | PREMIUM | 1.6 |
| Sustainability | BALANCE | 1.52 |
| Spirituality | BALANCE | 1.45 |
| Tradition | CONSERVATISM | 1.4 |
| Early Adopter Mentality | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.7% |
| Mexico | 6.2% |
| Spain | 2.6% |
See Hispanic culture audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hispanic culture have in Germany?
Hispanic culture has an estimated audience of 405,863 people in Germany, concentrated in Rheinland-Pfalz and Niedersachsen.
What is the gender split and age of Hispanic culture fans?
58.9% of Hispanic culture fans are female, 41.1% are male, with an average age of 39.0 years.
Which brands do Hispanic culture fans like most?
Hispanic culture fans show strongest brand affinity for Jotex (78.71×), Love Actually (13.5×), and Small Business Administration (14.2×) over the country average.
Where do Hispanic culture fans live in Germany?
Hispanic culture fans in Germany are most concentrated in Rheinland-Pfalz (reach 23,039), Niedersachsen (reach 21,713), and Bayern (reach 21,509). These three regions account for the largest share of the active audience.
What other brands do Hispanic culture fans also like?
Beyond Hispanic culture itself, the audience over-indexes on Love Actually (13.5×), Small Business Administration (14.2×), Same-sex marriage (20.82×), and Scotland national football team (18.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hispanic culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.