Hitradio Ohr Audience in Germany
Hitradio Ohr has an estimated audience of 744,559 people in Germany. 53.1% are female, 46.9% are male, average age 40.4. Top regions: Baden-Württemberg, Bayern, Rheinland-Pfalz. Top brand affinities: Stradivarius, Progressive rock, Pillow, Israel, Škoda Kodiaq.
The average Hitradio Ohr fan in Germany is 40.4 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Rheinland-Pfalz. Top brand affinities include Stradivarius, Progressive rock, Pillow, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Hitradio Ohr audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Hitradio Ohr fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.4 |
| Estimated audience size | 744,559 |
Audience persona
The typical Hitradio Ohr fan in Germany is balanced, around 40.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 558,419 | 13.77× |
| Bayern | 17,764 | 0.15× |
| Rheinland-Pfalz | 17,002 | 0.46× |
| Nordrhein-Westfalen | 16,278 | 0.1× |
| Hessen | 15,379 | 0.27× |
| Niedersachsen | 7,168 | 0.1× |
| Berlin | 4,636 | 0.14× |
| Sachsen | 3,310 | 0.09× |
| Schleswig-Holstein | 2,717 | 0.1× |
| Thüringen | 2,185 | 0.12× |
| Hamburg | 1,902 | 0.11× |
| Saarland | 1,708 | 0.19× |
| Bremen | 1,656 | 0.26× |
| Brandenburg | 1,200 | 0.05× |
| Sachsen-Anhalt | 979 | 0.05× |
| Mecklenburg-Vorpommern | 938 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.91× | Music & Radio |
| Pillow | 1.58× | Home & Garden |
| Israel | 1.62× | Travel & Leisure |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| KLIX (AM) | 1.76× | Music & Radio |
| Home Delivery | 1.88× | Food & Beverages |
| Figure painting (hobby) | 2.16× | Arts & Culture |
| Volvo V60 | 1.99× | Cars & Mobility |
| Zagreb | 1.66× | Travel & Leisure |
| Theocracy | 4.16× | Music & Radio |
| Keeper (password manager) | 1.61× | Technology & Electronics |
| Glashütte | 1.62× | Travel & Leisure |
| Viator | 2.2× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Phil Campbell (musician) | 1.76× | Music & Radio |
| Huck (magazine) | 3.18× | Internet & Social Media |
| Headhunters (film) | 1.53× | Movies & TV |
| Information sensitivity | 1.7× | Technology & Electronics |
| Hakone, Kanagawa | 2.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.32 |
| Sports Activity | POWER | 1.26 |
| Indulgence | JOY | 1.21 |
| Pet Ownership | JOY | 1.18 |
| Community Orientation | OPEN | 1.15 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.9% |
| France | 0.9% |
| Italy | 0.2% |
See Hitradio Ohr audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Hitradio Ohr have in Germany?
Hitradio Ohr has an estimated audience of 744,559 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Hitradio Ohr fans?
53.1% of Hitradio Ohr fans are female, 46.9% are male, with an average age of 40.4 years.
Which brands do Hitradio Ohr fans like most?
Hitradio Ohr fans show strongest brand affinity for Stradivarius (1.97×), Progressive rock (1.91×), and Pillow (1.58×) over the country average.
Where do Hitradio Ohr fans live in Germany?
Hitradio Ohr fans in Germany are most concentrated in Baden-Württemberg (reach 558,419), Bayern (reach 17,764), and Rheinland-Pfalz (reach 17,002). These three regions account for the largest share of the active audience.
What other brands do Hitradio Ohr fans also like?
Beyond Hitradio Ohr itself, the audience over-indexes on Progressive rock (1.91×), Pillow (1.58×), Israel (1.62×), and Škoda Kodiaq (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hitradio Ohr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.