Injury Audience in Germany
Injury has an estimated audience of 575,912 people in Germany. 57.9% are female, 42.1% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Solo climbing, Time (magazine), Este, Veneto, FAO Schwarz.
The average Injury fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Solo climbing, Time (magazine), with strongest over-indexing on Pillow (1.77× the country average). Demographically, the Injury audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Pet Ownership, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Injury fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 42.2 |
| Estimated audience size | 575,912 |
Audience persona
The typical Injury fan in Germany is more female, around 42.2 years old, with strong Pet Ownership tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,689 | 0.97× |
| Bayern | 86,308 | 0.93× |
| Baden-Württemberg | 78,487 | 1× |
| Niedersachsen | 55,603 | 0.99× |
| Hessen | 48,834 | 1.11× |
| Schleswig-Holstein | 32,270 | 1.56× |
| Berlin | 30,890 | 1.2× |
| Sachsen | 27,843 | 0.99× |
| Rheinland-Pfalz | 25,929 | 0.9× |
| Brandenburg | 16,093 | 0.9× |
| Hamburg | 15,316 | 1.18× |
| Thüringen | 13,150 | 0.9× |
| Sachsen-Anhalt | 12,857 | 0.86× |
| Mecklenburg-Vorpommern | 8,396 | 0.76× |
| Saarland | 5,845 | 0.83× |
| Bremen | 4,563 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.77× | Home & Garden |
| Solo climbing | 3.35× | Sports |
| Time (magazine) | 1.61× | News |
| Este, Veneto | 1.71× | Travel & Leisure |
| FAO Schwarz | 13.1× | Shopping |
| Parma | 3.35× | Travel & Leisure |
| Samanyolu Haber | 2.51× | Movies & TV |
| Brunello Cucinelli | 2.55× | Fashion & Accessoires |
| Socialist Federal Republic of Yugoslavia | 2.32× | Politics & Society |
| Emperor Entertainment Group | 1.92× | Business & Career |
| Eschwege | 5× | Travel & Leisure |
| Geothermal heating | 2.17× | Home & Garden |
| Faun (band) | 1.91× | Music & Radio |
| Fatteh | 4.41× | Food & Beverages |
| Roaming | 1.57× | Technology & Electronics |
| Viator | 2.32× | Travel & Leisure |
| Gaelic football | 1.59× | Sports |
| Cachorros | 3.1× | Pets & Animals |
| Janitor | 1.97× | Home & Garden |
| Bounce (film) | 3.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.72 |
| Individualism | JOY | 1.55 |
| Indulgence | JOY | 1.44 |
| Family Orientation | CONSERVATISM | 1.37 |
| Mindfulness | BALANCE | 1.36 |
| Spirituality | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.6% |
| United Kingdom | 6.8% |
| Australia | 4.3% |
See Injury audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Injury have in Germany?
Injury has an estimated audience of 575,912 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Injury fans?
57.9% of Injury fans are female, 42.1% are male, with an average age of 42.2 years.
Which brands do Injury fans like most?
Injury fans show strongest brand affinity for Pillow (1.77×), Solo climbing (3.35×), and Time (magazine) (1.61×) over the country average.
Where do Injury fans live in Germany?
Injury fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,689), Bayern (reach 86,308), and Baden-Württemberg (reach 78,487). These three regions account for the largest share of the active audience.
What other brands do Injury fans also like?
Beyond Injury itself, the audience over-indexes on Solo climbing (3.35×), Time (magazine) (1.61×), Este, Veneto (1.71×), and FAO Schwarz (13.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Injury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.