Rascasse Audience Intelligence

Injury Audience in Germany

A data profile of the people who buy, follow and care about Injury in Germany — modelled from more than twelve digital signal sources. Injury has an estimated audience of 575,912 people in Germany.

#4336among Topic in Germany#310in Health

The average Injury fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Netto Marken-Discount, Preventive healthcare, with strongest over-indexing on Tagesschau (2.43× the country average).

Demographically, the Injury audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Injury fan in Germany is more female, around 42.2 years old, with strong Individualism tendencies and a notable affinity for Tagesschau.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Injury profile in Germany.

Audience size
576K
in Germany
Gender
57.9%♀
42.1% male
Age
42.2
average years
Country rank
#10463
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Injury fans

57.9% are female, 42.1% are male, average age 42.2.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Injury audience in Germany
MetricValue
Female57.9%
Male42.1%
Average age42.2
Estimated audience size575,912
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Injury audience in Germany
Age bracketShare%
16-1914%
20-2914%
30-3920%
40-4927%
50+24%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Injury audience comes from Germany.

Worldwide audience distribution share by country for Injury
CountryShare
United States38.6%
United Kingdom6.8%
Australia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Injury audience in Germany is strongest.

Fig. 05

Top regions by affinity

Injury fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.62×
02Berlin~30K1.32×
03Hamburg~10K1.12×
04Hessen~50K1.07×
05Sachsen~30K0.97×
06Bremen~5K0.97×
07Baden-Württemberg~80K0.96×
08Niedersachsen~50K0.95×
09Brandenburg~20K0.95×
10Thüringen~10K0.93×
11Nordrhein-Westfalen~100K0.92×
12Bayern~80K0.90×
13Rheinland-Pfalz~30K0.90×
14Sachsen-Anhalt~10K0.87×
15Saarland~6K0.87×
16Mecklenburg-Vorpommern~9K0.83×
Fig. 06

Affinity by region

Affinity by region — Injury, Germany
0.83×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Injury audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Injury audience
#·InterestCategoryAffinity×
01Sandra BullockMovies & TV4.20×
02BiochemistryBusiness & Career4.09×
03Ryan GoslingMovies & TV3.96×
04Non-alcoholic beverageFood & Beverages3.86×
05Preventive healthcareHealth3.84×
06LibraryLiterature3.07×
07Political scienceBusiness & Career2.71×
08Public transportCars & Mobility2.59×
09FocusNews2.46×
10TagesschauMovies & TV2.43×
11LivemusicMusic & Radio2.25×
12Solar energyHome & Garden2.07×
13Online newspaperNews1.93×
14TattoosFashion & Accessoires1.88×
15Netto Marken-DiscountShopping1.81×
16Breaking newsMovies & TV1.76×
17DessertsFood & Beverages1.76×
18PoliticsPolitics & Society1.62×
19EnergyHome & Garden1.57×
20Müller (company)Food & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Injury audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Injury audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.86×
SpiritualityBALANCE1.65×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Injury audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Sports ActivityPOWER0.76×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Injury have in Germany?

Injury has an estimated audience of 575,912 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Injury fans?

57.9% of Injury fans are female, 42.1% are male, with an average age of 42.2 years.

03

Which brands do Injury fans like most?

Injury fans show strongest brand affinity for Tagesschau (2.43×), Netto Marken-Discount (1.81×), and Preventive healthcare (3.84×) over the country average.

04

Where do Injury fans live in Germany?

Injury fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Injury fans also like?

Beyond Injury itself, the audience over-indexes on Netto Marken-Discount (1.81×), Preventive healthcare (3.84×), Livemusic (2.25×), and Focus (2.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Injury audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Injury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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