Rascasse Audience Intelligence

Injury Audience in United States

A data profile of the people who buy, follow and care about Injury in United States — modelled from more than twelve digital signal sources. Injury has an estimated audience of 15,936,119 people in United States.

#1484among Topic in United States#86in Health

The average Injury fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, MSN, Real property, with strongest over-indexing on Genetics (1.95× the country average).

Demographically, the Injury audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Injury fan in United States is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Genetics.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Injury profile in United States.

Audience size
15.9M
in United States
Gender
59.4%♀
40.6% male
Age
44.0
average years
Country rank
#2176
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Injury fans

59.4% are female, 40.6% are male, average age 44.0.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Injury audience in United States
MetricValue
Female59.4%
Male40.6%
Average age44.0
Estimated audience size15,936,119
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Injury audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3917%
40-4924%
50+33%
Fig. 04

Worldwide distribution

38.6%

of the worldwide Injury audience comes from United States.

Worldwide audience distribution share by country for Injury
CountryShare
United States38.6%
United Kingdom6.8%
Australia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Injury audience in United States is strongest.

Fig. 05

Top regions by affinity

Injury fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~300K1.30×
02Mississippi~200K1.26×
03Tennessee~400K1.23×
04Georgia~600K1.19×
05Florida~1.5M1.18×
06Louisiana~200K1.17×
07Oklahoma~200K1.17×
08Virginia~400K1.15×
09Maryland~300K1.15×
10Kentucky~200K1.15×
11Kansas~100K1.13×
12Texas~1.5M1.11×
13Nevada~200K1.09×
14California~2M1.08×
15South Carolina~300K1.08×
16Missouri~300K1.07×
17North Carolina~500K1.05×
18New Mexico~80K1.05×
19Hawaii~70K1.05×
20Arkansas~100K1.04×
21Arizona~300K1.02×
22Indiana~300K1.02×
23Oregon~200K1.01×
24Pennsylvania~500K1.00×
25Nebraska~80K1.00×
26Michigan~400K0.99×
27Delaware~40K0.97×
28South Dakota~40K0.97×
29Alaska~30K0.97×
30Washington~300K0.96×
31Idaho~80K0.96×
32New York~800K0.95×
33Illinois~500K0.95×
34Iowa~100K0.95×
35West Virginia~70K0.95×
36North Dakota~30K0.94×
37Ohio~500K0.93×
38Wisconsin~200K0.93×
39Montana~40K0.93×
40Connecticut~100K0.92×
41Utah~100K0.91×
42Rhode Island~50K0.91×
43New Jersey~400K0.90×
44Minnesota~200K0.89×
45Maine~50K0.89×
46Washington, District of Columbia~40K0.86×
47Colorado~200K0.83×
48New Hampshire~50K0.82×
49Vermont~20K0.82×
50Massachusetts~300K0.81×
Fig. 06

Affinity by region

Affinity by region — Injury, United States
0.81×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Injury audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Injury audience
#·InterestCategoryAffinity×
01Retirement planningBusiness & Career2.78×
02Preventive healthcareHealth2.46×
03Arthritis awarenessHealth2.37×
04Sustainable energyHome & Garden2.28×
05RetirementBusiness & Career2.11×
06Real propertyHome & Garden2.09×
07AllergyHealth2.07×
08Health insuranceBusiness & Career2.03×
09Clinical trialHealth2.02×
10Life insuranceBusiness & Career1.98×
11Renewable energyBusiness & Career1.98×
12PharmacyBusiness & Career1.96×
13Microwave ovenHome & Garden1.96×
14GeneticsKids & Family1.95×
15Ace HardwareHome & Garden1.76×
16DentistryBusiness & Career1.66×
17Charitable organizationPolitics & Society1.61×
18NostalgiaHome & Garden1.59×
19MSNNews1.57×
20Discount storesShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Injury audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Injury audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.94×
PatriotismCONSERVATISM1.67×
Need for SecurityCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Injury audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.79×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Injury have in United States?

Injury has an estimated audience of 15,936,119 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Injury fans?

59.4% of Injury fans are female, 40.6% are male, with an average age of 44.0 years.

03

Which brands do Injury fans like most?

Injury fans show strongest brand affinity for Genetics (1.95×), MSN (1.57×), and Real property (2.09×) over the country average.

04

Where do Injury fans live in United States?

Injury fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Injury fans also like?

Beyond Injury itself, the audience over-indexes on MSN (1.57×), Real property (2.09×), Pharmacy (1.96×), and Preventive healthcare (2.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Injury audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Injury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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