Injury Audience in United States

Injury logo

Injury has an estimated audience of 15,936,119 people in United States. 59.4% are female, 40.6% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, Google Home, Wok.

The average Injury fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Injury audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Injury fans

Demographic split for Injury audience in United States
MetricValue
Female59.4%
Male40.6%
Average age44.0
Estimated audience size15,936,119

Audience persona

The typical Injury fan in United States is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Injury in United States
RegionReachAffinity
California1,901,9221.09×
Texas1,551,6521.13×
Florida1,494,0691.38×
New York972,6091.09×
Georgia629,8581.28×
Pennsylvania536,7871×
Illinois506,0690.95×
North Carolina491,6181.03×
Tennessee480,8341.5×
Ohio454,6500.93×
Michigan435,1921.04×
Virginia414,4861.07×
New Jersey371,8490.92×
Alabama337,3901.52×
Washington333,3111.04×
Arizona319,0450.98×
Maryland312,4761.14×
Missouri288,6311.12×
Indiana278,5160.96×
Massachusetts267,9520.85×
South Carolina259,0451.08×
Kentucky249,7771.25×
Louisiana229,6531.12×
Oklahoma225,1211.27×
Colorado209,6630.83×
Minnesota206,0120.9×
Wisconsin205,4710.86×
Oregon191,5501.05×
Mississippi186,9111.42×
Nevada168,9561.1×
Connecticut138,8520.87×
Arkansas130,1260.99×
Kansas128,0521.02×
Utah120,8760.85×
Iowa117,3840.89×
New Mexico81,4721.02×
Nebraska77,5020.97×
Hawaii68,2091×
West Virginia67,7840.91×
Idaho66,9990.84×
New Hampshire45,7480.73×
Washington, District of Columbia44,6860.93×
Maine43,8780.77×
Rhode Island43,3620.85×
Delaware38,5890.88×
Montana34,0770.77×
Alaska29,2330.86×
North Dakota27,6230.84×
South Dakota27,4930.75×
Vermont17,8590.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Injury audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan14.31×Politics & Society
Goop10.27×Internet & Social Media
Google Home11.35×Technology & Electronics
Wok11.4×Food & Beverages
Hibachi13.19×Food & Beverages
headspace15.21×Health
Grace Slick12.87×Music & Radio
Cherish (group)15.97×Music & Radio
JDSU4.23×Business & Career
Ira Glass22.02×Music & Radio
Vocal harmony5.71×Music & Radio
Grinch5.04×Movies & TV
Israel2.58×Travel & Leisure
El Paso County, Colorado13.84×Travel & Leisure
Hipster10.19×Politics & Society
Fairy godmother7.56×Literature
Guitarist (magazine)11.55×Music & Radio
TV Fanatic10.55×Movies & TV
Kikar HaShabbat14.91×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Injury audience
TraitClusterScore
Quality AwarenessPREMIUM1.88
Family OrientationCONSERVATISM1.32
Risk AppetiteTHRILL1.31
Need for SecurityCONSERVATISM1.3
Career OrientationPOWER1.2
TravellingTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Injury
CountryShare
United States38.6%
United Kingdom6.8%
Australia4.3%

See Injury audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Injury have in United States?

Injury has an estimated audience of 15,936,119 people in United States, concentrated in California and Texas.

What is the gender split and age of Injury fans?

59.4% of Injury fans are female, 40.6% are male, with an average age of 44.0 years.

Which brands do Injury fans like most?

Injury fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (14.31×), and Goop (10.27×) over the country average.

Where do Injury fans live in United States?

Injury fans in United States are most concentrated in California (reach 1,901,922), Texas (reach 1,551,652), and Florida (reach 1,494,069). These three regions account for the largest share of the active audience.

What other brands do Injury fans also like?

Beyond Injury itself, the audience over-indexes on Governor of Michigan (14.31×), Goop (10.27×), Google Home (11.35×), and Wok (11.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Injury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.