International Airport Audience in Germany
International Airport has an estimated audience of 345,675 people in Germany. 41.8% are female, 58.2% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Cocktail, Haberler, Goes, Home construction.
The average International Airport fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Cocktail, Haberler, with strongest over-indexing on Pillow (3.48× the country average). Demographically, the International Airport audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Airport
Demographics of International Airport fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 42.4 |
| Estimated audience size | 345,675 |
Audience persona
The typical International Airport fan in Germany is more male, around 42.4 years old, with strong Travelling tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,860 | 1.23× |
| Bayern | 64,079 | 1.15× |
| Baden-Württemberg | 58,227 | 1.23× |
| Niedersachsen | 34,562 | 1.03× |
| Hessen | 31,684 | 1.2× |
| Rheinland-Pfalz | 20,363 | 1.18× |
| Sachsen | 14,181 | 0.84× |
| Berlin | 13,979 | 0.9× |
| Schleswig-Holstein | 12,687 | 1.02× |
| Hamburg | 10,161 | 1.3× |
| Brandenburg | 9,795 | 0.91× |
| Sachsen-Anhalt | 7,132 | 0.8× |
| Thüringen | 6,468 | 0.73× |
| Mecklenburg-Vorpommern | 4,322 | 0.65× |
| Saarland | 3,328 | 0.78× |
| Bremen | 3,044 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 3.48× | Home & Garden |
| Cocktail | 2.35× | Food & Beverages |
| Haberler | 2.24× | News |
| Goes | 1.57× | Travel & Leisure |
| Home construction | 1.5× | Home & Garden |
| VfL Wolfsburg | 2.63× | Sports |
| CAC 40 | 2.1× | Business & Career |
| Litter box | 1.71× | Pets & Animals |
| Unique Gifts | 1.69× | Shopping |
| Gudrun Sjödén | 3.1× | Fashion & Accessoires |
| Natural rubber | 2.25× | Cars & Mobility |
| Este, Veneto | 2.41× | Travel & Leisure |
| Birthday Gifts | 1.61× | Kids & Family |
| Elina Svitolina | 5.8× | Sports |
| Nurse education | 2.3× | Kids & Family |
| Islamism | 4.91× | Politics & Society |
| Geothermal heating | 3.77× | Home & Garden |
| Eindhoven | 1.57× | Travel & Leisure |
| MK | 1.93× | Music & Radio |
| Sixx | 2.08× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.09 |
| Quality Awareness | PREMIUM | 1.89 |
| Urban Lifestyle | OPEN | 1.71 |
| Patriotism | CONSERVATISM | 1.69 |
| Convenience Orientation | PREMIUM | 1.68 |
| Indulgence | JOY | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 7.8% |
| India | 5.1% |
See International Airport audiences in other countries
More Airport audiences in Germany
- Santorini (Thira) National Airport (4,377,100)
- Airport (4,003,920)
- Flughafen Stuttgart (1,425,190)
- Flughafen Hannover (1,187,242)
- Frankfurt Airport (819,855)
Frequently asked questions
How many fans does International Airport have in Germany?
International Airport has an estimated audience of 345,675 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of International Airport fans?
41.8% of International Airport fans are female, 58.2% are male, with an average age of 42.4 years.
Which brands do International Airport fans like most?
International Airport fans show strongest brand affinity for Pillow (3.48×), Cocktail (2.35×), and Haberler (2.24×) over the country average.
Where do International Airport fans live in Germany?
International Airport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,860), Bayern (reach 64,079), and Baden-Württemberg (reach 58,227). These three regions account for the largest share of the active audience.
What other brands do International Airport fans also like?
Beyond International Airport itself, the audience over-indexes on Cocktail (2.35×), Haberler (2.24×), Goes (1.57×), and Home construction (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.