Rascasse Audience Intelligence

International Airport Audience in United States

A data profile of the people who buy, follow and care about International Airport in United States — modelled from more than twelve digital signal sources. International Airport has an estimated audience of 2,153,050 people in United States.

#12among Airport in United States#209among Touchpoint in United States#1060in Travel & Leisure

The average International Airport fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Spirit Airlines, Public transport, Frontier Airlines, with strongest over-indexing on Spirit Airlines (5.67× the country average).

Demographically, the International Airport audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International Airport fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Spirit Airlines.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International Airport profile in United States.

Audience size
2.2M
in United States
Gender
55.5%♀
44.5% male
Age
42.5
average years
Country rank
#13459
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International Airport fans

55.5% are female, 44.5% are male, average age 42.5.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for International Airport audience in United States
MetricValue
Female55.5%
Male44.5%
Average age42.5
Estimated audience size2,153,050
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the International Airport audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3920%
40-4927%
50+25%
Fig. 04

Worldwide distribution

18.2%

of the worldwide International Airport audience comes from United States.

Worldwide audience distribution share by country for International Airport
CountryShare
United States18.2%
United Kingdom7.8%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

International Airport fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.94×
02Florida~200K1.50×
03Virginia~80K1.47×
04Georgia~100K1.45×
05Colorado~50K1.44×
06Washington~60K1.41×
07Utah~30K1.38×
08Alaska~6K1.26×
09Minnesota~40K1.20×
10California~300K1.18×
11Texas~200K1.17×
12Montana~7K1.16×
13Oregon~30K1.13×
14Pennsylvania~80K1.08×
15Indiana~40K1.07×
16Washington, District of Columbia~7K1.07×
17New Jersey~60K1.06×
18Arizona~50K1.03×
19Idaho~10K0.98×
20Vermont~4K0.98×
21Michigan~50K0.97×
22New York~100K0.96×
23North Carolina~60K0.96×
24Wisconsin~30K0.96×
25Nevada~20K0.96×
26Illinois~70K0.95×
27Tennessee~40K0.95×
28Maryland~40K0.95×
29New Hampshire~8K0.94×
30Delaware~6K0.93×
31Massachusetts~40K0.91×
32Kansas~20K0.89×
33New Mexico~10K0.88×
34Missouri~30K0.86×
35Connecticut~20K0.85×
36Iowa~10K0.85×
37Ohio~60K0.84×
38Maine~6K0.83×
39South Carolina~30K0.82×
40Rhode Island~5K0.80×
41Kentucky~20K0.78×
42North Dakota~3K0.77×
43Louisiana~20K0.76×
44Oklahoma~20K0.76×
45Arkansas~10K0.76×
46West Virginia~8K0.75×
47Alabama~20K0.73×
48South Dakota~4K0.73×
49Mississippi~10K0.72×
50Nebraska~8K0.70×
Fig. 06

Affinity by region

Affinity by region — International Airport, United States
0.70×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International Airport audience
#·InterestCategoryAffinity×
01Wire transferTechnology & Electronics12.22×
02British AirwaysTravel & Leisure5.95×
03Spirit AirlinesTravel & Leisure5.67×
04Air FranceTravel & Leisure5.02×
05Hawaiian AirlinesTravel & Leisure4.94×
06Air CanadaTravel & Leisure4.83×
07EmiratesTravel & Leisure4.80×
08Frontier AirlinesTravel & Leisure3.74×
09Public transportCars & Mobility3.19×
10Web serverTechnology & Electronics2.88×
11Seaside resortTravel & Leisure2.72×
12Alaska AirlinesTravel & Leisure2.23×
13Non-alcoholic beverageFood & Beverages2.20×
14Rail transportTravel & Leisure2.15×
15Career developmentBusiness & Career2.06×
16Master of Business AdministrationBusiness & Career2.00×
17Real propertyHome & Garden1.90×
18Online newspaperNews1.88×
19TicketmasterTravel & Leisure1.81×
20Ace HardwareHome & Garden1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International Airport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.79×
TravellingTHRILL1.71×
Career OrientationPOWER1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International Airport audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.38×
Social Media UsageJOY0.55×
ExtroversionTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International Airport have in United States?

International Airport has an estimated audience of 2,153,050 people in United States, concentrated in California and Florida.

02

What is the gender split and age of International Airport fans?

55.5% of International Airport fans are female, 44.5% are male, with an average age of 42.5 years.

03

Which brands do International Airport fans like most?

International Airport fans show strongest brand affinity for Spirit Airlines (5.67×), Public transport (3.19×), and Frontier Airlines (3.74×) over the country average.

04

Where do International Airport fans live in United States?

International Airport fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do International Airport fans also like?

Beyond International Airport itself, the audience over-indexes on Public transport (3.19×), Frontier Airlines (3.74×), British Airways (5.95×), and Hawaiian Airlines (4.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airport audiences in United States

See International Airport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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