International Airport Audience in United States

International Airport has an estimated audience of 2,153,050 people in United States. 55.5% are female, 44.5% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Spirit Airlines, Frontier Airlines, Fox News Channel, Alaska Airlines, British Airways.

The average International Airport fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Spirit Airlines, Frontier Airlines, Fox News Channel, with strongest over-indexing on Spirit Airlines (7.39× the country average). Demographically, the International Airport audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Airport

Demographics of International Airport fans

Demographic split for International Airport audience in United States
MetricValue
Female55.5%
Male44.5%
Average age42.5
Estimated audience size2,153,050

Audience persona

The typical International Airport fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Spirit Airlines.

Top regions in United States

Top regions ranked by reach for International Airport in United States
RegionReachAffinity
California300,1901.27×
Texas236,1031.28×
Florida234,4071.61×
New York123,3171.02×
Georgia96,6841.46×
Pennsylvania84,9241.17×
Illinois71,6271×
North Carolina63,0100.97×
Washington62,2341.44×
Virginia60,5291.15×
New Jersey60,3941.1×
Ohio56,3400.85×
Michigan56,0861×
Colorado50,5351.49×
Arizona45,9561.05×
Indiana44,3651.13×
Tennessee42,7660.99×
Massachusetts39,1620.92×
Minnesota37,8811.23×
Maryland35,5380.96×
Wisconsin30,3830.94×
Missouri29,9130.86×
Oregon29,2841.19×
South Carolina27,0900.84×
Utah26,7241.39×
Alabama21,7750.72×
Louisiana21,2100.76×
Kentucky21,0690.78×
Hawaii20,7152.24×
Nevada20,5210.99×
Connecticut18,7060.87×
Oklahoma17,3140.72×
Iowa14,3730.81×
Kansas14,3160.84×
Arkansas13,3650.75×
Mississippi11,4120.64×
Idaho9,7480.9×
New Mexico9,2860.86×
New Hampshire7,7460.91×
Nebraska7,0130.65×
West Virginia6,9500.69×
Montana6,6451.11×
Washington, District of Columbia6,2020.96×
Maine5,9450.77×
Delaware5,2980.89×
Rhode Island4,9170.72×
Alaska4,7511.03×
Vermont3,3770.89×
South Dakota3,1310.63×
Wyoming2,9670.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International Airport audience
BrandAffinityCategory
Spirit Airlines7.39×Travel & Leisure
Frontier Airlines5.26×Travel & Leisure
Fox News Channel1.56×Movies & TV
Alaska Airlines3.86×Travel & Leisure
British Airways6.94×Travel & Leisure
Hawaiian Airlines6.27×Travel & Leisure
Public transport2.89×Cars & Mobility
Livemusic2.3×Music & Radio
Singer-songwriter1.73×Music & Radio
Real property2.29×Home & Garden
FC Bayern Munich2.9×Sports
Bank of America1.68×Business & Career
Take-out2×Food & Beverages
Wells Fargo1.59×Business & Career
Air Canada6.1×Travel & Leisure
Texas Roadhouse1.51×Food & Beverages
Wire transfer12.71×Technology & Electronics
Las Vegas1.73×Travel & Leisure
Emirates5.88×Travel & Leisure
Cruises1.7×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International Airport audience
TraitClusterScore
PatriotismCONSERVATISM2.25
Quality AwarenessPREMIUM2.1
TravellingTHRILL1.99
Career OrientationPOWER1.63
Urban LifestyleOPEN1.47
SpiritualityBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for International Airport
CountryShare
United States18.2%
United Kingdom7.8%
India5.1%

See International Airport audiences in other countries

More Airport audiences in United States

Frequently asked questions

How many fans does International Airport have in United States?

International Airport has an estimated audience of 2,153,050 people in United States, concentrated in California and Texas.

What is the gender split and age of International Airport fans?

55.5% of International Airport fans are female, 44.5% are male, with an average age of 42.5 years.

Which brands do International Airport fans like most?

International Airport fans show strongest brand affinity for Spirit Airlines (7.39×), Frontier Airlines (5.26×), and Fox News Channel (1.56×) over the country average.

Where do International Airport fans live in United States?

International Airport fans in United States are most concentrated in California (reach 300,190), Texas (reach 236,103), and Florida (reach 234,407). These three regions account for the largest share of the active audience.

What other brands do International Airport fans also like?

Beyond International Airport itself, the audience over-indexes on Frontier Airlines (5.26×), Fox News Channel (1.56×), Alaska Airlines (3.86×), and British Airways (6.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.