Rascasse Audience Intelligence

Itzehoer Versicherungen Target Market in Germany

A data profile of the people who buy, follow and care about Itzehoer Versicherungen in Germany — modelled from more than twelve digital signal sources. Itzehoer Versicherungen has an estimated audience of 388,552 people in Germany.

#25among Insurances in Germany#1832among Brand in Germany#1008in Business & Career

The average Itzehoer Versicherungen fan in Germany is 41.9 years old, balanced, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Bayern.

Top brand affinities include Health insurance, Life insurance, Home insurance, with strongest over-indexing on Health insurance (18.05× the country average).

Demographically, the Itzehoer Versicherungen audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Itzehoer Versicherungen fan in Germany is balanced, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Health insurance.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Itzehoer Versicherungen profile in Germany.

Audience size
389K
in Germany
Gender
51.5%♀
48.5% male
Age
41.9
average years
Country rank
#14336
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Itzehoer Versicherungen

51.5% are female, 48.5% are male, average age 41.9.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Itzehoer Versicherungen audience in Germany
MetricValue
Female51.5%
Male48.5%
Average age41.9
Estimated audience size388,552
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Itzehoer Versicherungen audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

97.5%

of the worldwide Itzehoer Versicherungen audience comes from Germany.

Worldwide audience distribution share by country for Itzehoer Versicherungen
CountryShare
Germany97.5%
China0.6%
Austria0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Itzehoer Versicherungen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Itzehoer Versicherungen customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~100K7.10×
02Hamburg~20K1.80×
03Mecklenburg-Vorpommern~7K0.99×
04Bremen~2K0.74×
05Niedersachsen~30K0.68×
06Thüringen~6K0.61×
07Nordrhein-Westfalen~40K0.50×
08Hessen~10K0.48×
09Saarland~2K0.48×
10Bayern~30K0.47×
11Rheinland-Pfalz~9K0.46×
12Sachsen~8K0.45×
13Brandenburg~5K0.44×
14Baden-Württemberg~20K0.42×
15Sachsen-Anhalt~4K0.41×
16Berlin~7K0.40×
Fig. 06

Affinity by region

Affinity by region — Itzehoer Versicherungen, Germany
0.40×1.00×7.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Itzehoer Versicherungen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Itzehoer Versicherungen audience
#·InterestCategoryAffinity×
01Health insuranceBusiness & Career18.05×
02Life insuranceBusiness & Career12.65×
03Property insuranceHome & Garden9.35×
04Home insuranceBusiness & Career9.30×
05General practitionerHealth8.08×
06Bedroom furnitureHome & Garden3.75×
07Risk managementBusiness & Career3.69×
08EssoCars & Mobility2.93×
09InsuranceBusiness & Career2.68×
10VolunteeringPolitics & Society2.41×
11Efficient energy useTechnology & Electronics2.37×
12PostbankBusiness & Career2.10×
13CommerzbankBusiness & Career2.08×
14TagesschauMovies & TV2.06×
15NatureHome & Garden1.91×
16VacationsTravel & Leisure1.78×
17KauflandShopping1.66×
18FamilyKids & Family1.59×
19Müller (company)Food & Beverages1.56×
20Netto Marken-DiscountShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Itzehoer Versicherungen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Itzehoer Versicherungen audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.85×
Quality AwarenessPREMIUM1.38×
Career OrientationPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Itzehoer Versicherungen audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Itzehoer Versicherungen's target market in Germany?

Itzehoer Versicherungen's target market in Germany covers an estimated 388,552 people, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.

02

What is the gender split and age of Itzehoer Versicherungen customers?

51.5% of the Itzehoer Versicherungen audience are female, 48.5% are male, with an average age of 41.9 years.

03

Which brands do Itzehoer Versicherungen fans like most?

Itzehoer Versicherungen fans show strongest brand affinity for Health insurance (18.05×), Life insurance (12.65×), and Home insurance (9.3×) over the country average.

04

Where do Itzehoer Versicherungen fans live in Germany?

Itzehoer Versicherungen fans in Germany are most concentrated in Schleswig-Holstein (reach ~100K), Nordrhein-Westfalen (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Itzehoer Versicherungen fans also like?

Beyond Itzehoer Versicherungen itself, the audience over-indexes on Life insurance (12.65×), Home insurance (9.3×), Tagesschau (2.06×), and Nature (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in Germany

See Itzehoer Versicherungen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Itzehoer Versicherungen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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