Karneval der Kulturen Audience in Germany
Karneval der Kulturen has an estimated audience of 304,476 people in Germany. 54.8% are female, 45.2% are male, average age 39.0. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: JACK & JONES, Bryan Adams, Adriana Lima, Tagesschau, Nathan Fillion.
The average Karneval der Kulturen fan in Germany is 39.0 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include JACK & JONES, Bryan Adams, Adriana Lima, with strongest over-indexing on JACK & JONES (21.03× the country average). Demographically, the Karneval der Kulturen audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Event · Subtype: Volksfest
Demographics of Karneval der Kulturen fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 39.0 |
| Estimated audience size | 304,476 |
Audience persona
The typical Karneval der Kulturen fan in Germany is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 123,190 | 9.05× |
| Brandenburg | 25,174 | 2.67× |
| Nordrhein-Westfalen | 18,469 | 0.28× |
| Bayern | 9,316 | 0.19× |
| Baden-Württemberg | 8,915 | 0.21× |
| Sachsen | 7,695 | 0.52× |
| Niedersachsen | 7,100 | 0.24× |
| Hessen | 6,706 | 0.29× |
| Sachsen-Anhalt | 3,901 | 0.49× |
| Hamburg | 3,594 | 0.52× |
| Mecklenburg-Vorpommern | 2,785 | 0.48× |
| Schleswig-Holstein | 2,441 | 0.22× |
| Rheinland-Pfalz | 2,367 | 0.16× |
| Thüringen | 2,283 | 0.29× |
| Bremen | 684 | 0.26× |
| Saarland | 479 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 21.03× | Fashion & Accessoires |
| Bryan Adams | 10.66× | Music & Radio |
| Adriana Lima | 10.46× | Fashion & Accessoires |
| Tagesschau | 2.17× | Movies & TV |
| Nathan Fillion | 7.42× | Movies & TV |
| Courteney Cox | 9.53× | Movies & TV |
| Austrian Airlines | 7.48× | Travel & Leisure |
| Satire | 3.36× | Literature |
| Vacations | 2.07× | Travel & Leisure |
| Transfermarkt | 2.01× | Sports |
| German television comedy | 4.08× | Movies & TV |
| Local food | 2.38× | Food & Beverages |
| North Rhine-Westphalia | 1.67× | Travel & Leisure |
| German language | 1.73× | Politics & Society |
| Hygiene | 2.01× | Beauty & Wellness |
| Western Union | 2.5× | Business & Career |
| Lindsey Vonn | 2.41× | Sports |
| Self care | 2.03× | Health |
| Hapag-Lloyd | 7.35× | Travel & Leisure |
| Pur (band) | 7.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.34 |
| Sustainability | BALANCE | 1.27 |
| Sports Activity | POWER | 1.21 |
| Tradition | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.15 |
| Travelling | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.0% |
| China | 1.4% |
| Switzerland | 0.6% |
See Karneval der Kulturen audiences in other countries
More Volksfest audiences in Germany
- Oktoberfest (2,440,611)
- Plärrer Augsburg (1,371,708)
- Cranger Kirmes (1,225,510)
- Mainfest (977,694)
- Nürnberger Christkindlesmarkt (874,848)
Frequently asked questions
How many fans does Karneval der Kulturen have in Germany?
Karneval der Kulturen has an estimated audience of 304,476 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Karneval der Kulturen fans?
54.8% of Karneval der Kulturen fans are female, 45.2% are male, with an average age of 39.0 years.
Which brands do Karneval der Kulturen fans like most?
Karneval der Kulturen fans show strongest brand affinity for JACK & JONES (21.03×), Bryan Adams (10.66×), and Adriana Lima (10.46×) over the country average.
Where do Karneval der Kulturen fans live in Germany?
Karneval der Kulturen fans in Germany are most concentrated in Berlin (reach 123,190), Brandenburg (reach 25,174), and Nordrhein-Westfalen (reach 18,469). These three regions account for the largest share of the active audience.
What other brands do Karneval der Kulturen fans also like?
Beyond Karneval der Kulturen itself, the audience over-indexes on Bryan Adams (10.66×), Adriana Lima (10.46×), Tagesschau (2.17×), and Nathan Fillion (7.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Karneval der Kulturen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.