Rascasse Audience Intelligence

Kindness Audience in Germany

A data profile of the people who buy, follow and care about Kindness in Germany — modelled from more than twelve digital signal sources. Kindness has an estimated audience of 1,084,188 people in Germany.

#2979among Topic in Germany#253in Politics & Society

The average Kindness fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Müller (company), Tagesschau, Ronaldinho, with strongest over-indexing on Müller (company) (2.66× the country average).

Demographically, the Kindness audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kindness fan in Germany is more female, around 41.8 years old, with strong Mindfulness tendencies and a notable affinity for Müller (company).

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kindness profile in Germany.

Audience size
1.1M
in Germany
Gender
69.1%♀
30.9% male
Age
41.8
average years
Country rank
#6071
Topic in Germany
Fig. 01

Search interest · 12-month trend

+113%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kindness fans

69.1% are female, 30.9% are male, average age 41.8.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Kindness audience in Germany
MetricValue
Female69.1%
Male30.9%
Average age41.8
Estimated audience size1,084,188
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Kindness audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4925%
50+24%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Kindness audience comes from Germany.

Worldwide audience distribution share by country for Kindness
CountryShare
United States28.5%
Brazil7.5%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kindness audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kindness fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~90K1.14×
02Hamburg~30K1.10×
03Bayern~200K1.09×
04Berlin~50K1.09×
05Bremen~10K1.08×
06Rheinland-Pfalz~60K1.05×
07Nordrhein-Westfalen~200K1.04×
08Baden-Württemberg~100K1.01×
09Sachsen-Anhalt~30K1.00×
10Niedersachsen~100K0.99×
11Schleswig-Holstein~40K0.99×
12Sachsen~50K0.98×
13Brandenburg~30K0.95×
14Thüringen~30K0.95×
15Saarland~10K0.91×
16Mecklenburg-Vorpommern~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Kindness, Germany
0.88×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kindness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kindness audience
#·InterestCategoryAffinity×
01RonaldinhoSports9.82×
02Antique furnitureHome & Garden8.40×
03EurodanceMusic & Radio5.95×
04Old TestamentPolitics & Society5.92×
05Italo discoMusic & Radio5.53×
06ParshipInternet & Social Media5.32×
07Non-alcoholic beverageFood & Beverages4.46×
08Dieter BohlenMusic & Radio3.89×
09Andy BorgMusic & Radio3.69×
10Wetter.comHome & Garden3.26×
11Roland KaiserMusic & Radio2.67×
12Müller (company)Food & Beverages2.66×
13VolunteeringPolitics & Society2.58×
14FocusNews2.50×
15TagesschauMovies & TV2.16×
16PoliticsPolitics & Society2.01×
17Helene FischerMusic & Radio1.81×
18Netto Marken-DiscountShopping1.78×
19Eintracht FrankfurtSports1.75×
20DeichmannShopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kindness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kindness audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.09×
SpiritualityBALANCE1.77×
Community OrientationOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kindness audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Price SensitivityPREMIUM0.72×
Sports ActivityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kindness have in Germany?

Kindness has an estimated audience of 1,084,188 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kindness fans?

69.1% of Kindness fans are female, 30.9% are male, with an average age of 41.8 years.

03

Which brands do Kindness fans like most?

Kindness fans show strongest brand affinity for Müller (company) (2.66×), Tagesschau (2.16×), and Ronaldinho (9.82×) over the country average.

04

Where do Kindness fans live in Germany?

Kindness fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kindness fans also like?

Beyond Kindness itself, the audience over-indexes on Tagesschau (2.16×), Ronaldinho (9.82×), Wetter.com (3.26×), and Eurodance (5.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Kindness audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kindness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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