Kindness Audience in United States

Kindness logo

Kindness has an estimated audience of 9,355,205 people in United States. 69.9% are female, 30.1% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Whataburger, Nationality, 3D printing, Enfamil.

The average Kindness fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Whataburger, Nationality, with strongest over-indexing on Elsword (20.37× the country average). Demographically, the Kindness audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Kindness fans

Demographic split for Kindness audience in United States
MetricValue
Female69.9%
Male30.1%
Average age42.1
Estimated audience size9,355,205

Audience persona

The typical Kindness fan in United States is more female, around 42.1 years old, with strong Mindfulness tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Kindness in United States
RegionReachAffinity
California1,216,7851.18×
Texas880,5631.09×
Florida716,4771.13×
New York541,0701.03×
Pennsylvania312,7180.99×
Georgia306,5591.06×
North Carolina277,7730.99×
Illinois276,6600.89×
Ohio256,0290.89×
Michigan241,5110.99×
New Jersey238,1861×
Virginia236,6901.04×
Washington228,0631.22×
Arizona206,8831.08×
Massachusetts185,7701.01×
Maryland182,8781.14×
Tennessee177,6860.95×
Indiana165,9320.97×
Wisconsin163,7891.16×
Missouri153,6801.02×
Colorado143,6480.97×
South Carolina138,4220.98×
Minnesota135,0991.01×
Alabama126,6830.97×
Oregon116,4001.09×
Louisiana112,2550.93×
Oklahoma110,5741.06×
Kentucky108,5320.93×
Connecticut104,2821.11×
Utah92,8281.11×
Arkansas78,6941.02×
Nevada75,5400.83×
Kansas72,7210.99×
Mississippi70,9330.92×
Iowa66,8270.87×
Hawaii54,1291.35×
Idaho52,0061.11×
Nebraska47,9251.02×
New Mexico47,9001.02×
West Virginia37,5450.86×
New Hampshire31,3970.85×
Washington, District of Columbia30,5581.09×
Maine30,5220.91×
North Dakota26,9381.4×
Rhode Island25,1900.85×
Delaware21,3610.83×
Montana20,9620.81×
South Dakota18,2840.85×
Alaska15,3780.77×
Vermont14,0330.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kindness audience
BrandAffinityCategory
Elsword20.37×Games
Whataburger1.72×Food & Beverages
Nationality1.65×Politics & Society
3D printing1.71×Technology & Electronics
Enfamil2×Kids & Family
Solo climbing2×Sports
Nuts (film)1.69×Movies & TV
Buying a House1.94×Home & Garden
Arnold Palmer1.59×Sports
Hebe1.59×Home & Garden
Picnic1.61×Kids & Family
Tezz1.57×Movies & TV
Brunello Cucinelli1.58×Fashion & Accessoires
Tierra Cali1.51×Travel & Leisure
Voltron: Legendary Defender3.09×Movies & TV
Dana Carvey1.71×Movies & TV
Cockpit1.78×Travel & Leisure
Certified diabetes educator2.53×Business & Career
Edgars1.52×Shopping
Guys and Dolls2.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kindness audience
TraitClusterScore
MindfulnessBALANCE1.43
SpiritualityBALANCE1.41
IndividualismJOY1.41
Community OrientationOPEN1.31
PatriotismCONSERVATISM1.26
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Kindness
CountryShare
United States28.6%
Brazil7.5%
Italy6.5%

See Kindness audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Kindness have in United States?

Kindness has an estimated audience of 9,355,205 people in United States, concentrated in California and Texas.

What is the gender split and age of Kindness fans?

69.9% of Kindness fans are female, 30.1% are male, with an average age of 42.1 years.

Which brands do Kindness fans like most?

Kindness fans show strongest brand affinity for Elsword (20.37×), Whataburger (1.72×), and Nationality (1.65×) over the country average.

Where do Kindness fans live in United States?

Kindness fans in United States are most concentrated in California (reach 1,216,785), Texas (reach 880,563), and Florida (reach 716,477). These three regions account for the largest share of the active audience.

What other brands do Kindness fans also like?

Beyond Kindness itself, the audience over-indexes on Whataburger (1.72×), Nationality (1.65×), 3D printing (1.71×), and Enfamil (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kindness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.