Rascasse Audience Intelligence

Kindness Audience in United States

A data profile of the people who buy, follow and care about Kindness in United States — modelled from more than twelve digital signal sources. Kindness has an estimated audience of 9,355,205 people in United States.

#2414among Topic in United States#228in Politics & Society

The average Kindness fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Britney Spears, Real property, with strongest over-indexing on Genetics (2.07× the country average).

Demographically, the Kindness audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kindness fan in United States is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Genetics.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kindness profile in United States.

Audience size
9.4M
in United States
Gender
69.9%♀
30.1% male
Age
42.1
average years
Country rank
#3827
Topic in United States
Fig. 01

Search interest · 12-month trend

+77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kindness fans

69.9% are female, 30.1% are male, average age 42.1.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Kindness audience in United States
MetricValue
Female69.9%
Male30.1%
Average age42.1
Estimated audience size9,355,205
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Kindness audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3917%
40-4922%
50+29%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Kindness audience comes from United States.

Worldwide audience distribution share by country for Kindness
CountryShare
United States28.5%
Brazil7.5%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kindness audience in United States is strongest.

Fig. 05

Top regions by affinity

Kindness fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~30K1.44×
02Hawaii~50K1.28×
03Wisconsin~200K1.15×
04Idaho~50K1.15×
05Nebraska~50K1.15×
06California~1M1.11×
07Kansas~80K1.10×
08South Dakota~20K1.10×
09Utah~90K1.09×
10Washington~200K1.08×
11Texas~900K1.07×
12Connecticut~100K1.07×
13Kentucky~100K1.06×
14Minnesota~100K1.05×
15New Mexico~50K1.05×
16Pennsylvania~300K1.04×
17Oklahoma~100K1.04×
18North Carolina~300K1.03×
19New Jersey~200K1.03×
20Missouri~200K1.03×
21Virginia~200K1.02×
22Arkansas~80K1.02×
23Indiana~200K1.01×
24Maryland~200K1.00×
25South Carolina~100K0.99×
26Oregon~100K0.99×
27Georgia~300K0.98×
28Arizona~200K0.98×
29Illinois~300K0.97×
30Iowa~70K0.97×
31Michigan~200K0.96×
32Mississippi~70K0.96×
33Ohio~300K0.95×
34Alabama~100K0.95×
35New York~500K0.94×
36Massachusetts~200K0.94×
37Colorado~100K0.94×
38Alaska~20K0.94×
39Florida~600K0.93×
40Vermont~20K0.93×
41Rhode Island~30K0.92×
42Montana~20K0.92×
43Louisiana~100K0.91×
44New Hampshire~30K0.91×
45Delaware~20K0.91×
46Maine~30K0.90×
47Tennessee~200K0.86×
48West Virginia~40K0.86×
49Nevada~80K0.85×
50Washington, District of Columbia~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Kindness, United States
0.85×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kindness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kindness audience
#·InterestCategoryAffinity×
01Animal testingPolitics & Society3.21×
02Web serverTechnology & Electronics2.90×
03Non-alcoholic beverageFood & Beverages2.77×
04Drudge ReportSports2.33×
05Microwave ovenHome & Garden2.24×
06Britney SpearsMusic & Radio2.14×
07GeneticsKids & Family2.07×
08Real propertyHome & Garden2.01×
09New York PostNews1.96×
10NostalgiaHome & Garden1.85×
11Internet celebrityInternet & Social Media1.77×
12PhilanthropyArts & Culture1.72×
13Charitable organizationPolitics & Society1.70×
14Catholic ChurchPolitics & Society1.68×
15Subscription business modelShopping1.64×
16PastryFood & Beverages1.64×
17RadioTechnology & Electronics1.57×
18InnovationBusiness & Career1.54×
19TraditionPolitics & Society1.51×
20PharmacyBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kindness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kindness audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
Community OrientationOPEN1.60×
SpiritualityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kindness audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.75×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kindness have in United States?

Kindness has an estimated audience of 9,355,205 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kindness fans?

69.9% of Kindness fans are female, 30.1% are male, with an average age of 42.1 years.

03

Which brands do Kindness fans like most?

Kindness fans show strongest brand affinity for Genetics (2.07×), Britney Spears (2.14×), and Real property (2.01×) over the country average.

04

Where do Kindness fans live in United States?

Kindness fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Kindness fans also like?

Beyond Kindness itself, the audience over-indexes on Britney Spears (2.14×), Real property (2.01×), Nostalgia (1.85×), and Non-alcoholic beverage (2.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Kindness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kindness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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