Kreisliga Audience in Germany
Kreisliga has an estimated audience of 1,394,234 people in Germany. 32.2% are female, 67.8% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FC Bayern Munich, Food, Transfermarkt, SV Werder Bremen.
The average Kreisliga fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FC Bayern Munich, Food, with strongest over-indexing on Borussia Dortmund (2.67× the country average). Demographically, the Kreisliga audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Kreisliga fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 37.5 |
| Estimated audience size | 1,394,234 |
Audience persona
The typical Kreisliga fan in Germany is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 442,962 | 1.45× |
| Bayern | 301,266 | 1.34× |
| Baden-Württemberg | 235,433 | 1.24× |
| Niedersachsen | 158,663 | 1.17× |
| Hessen | 112,180 | 1.06× |
| Rheinland-Pfalz | 85,119 | 1.22× |
| Sachsen | 65,009 | 0.95× |
| Sachsen-Anhalt | 42,734 | 1.18× |
| Schleswig-Holstein | 41,674 | 0.83× |
| Berlin | 36,669 | 0.59× |
| Thüringen | 35,845 | 1.01× |
| Brandenburg | 32,644 | 0.75× |
| Hamburg | 27,368 | 0.87× |
| Saarland | 19,945 | 1.16× |
| Mecklenburg-Vorpommern | 17,881 | 0.67× |
| Bremen | 5,921 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.67× | Sports |
| FC Bayern Munich | 2.28× | Sports |
| Food | 1.89× | Food & Beverages |
| Transfermarkt | 3.28× | Sports |
| SV Werder Bremen | 2.84× | Sports |
| 2. Bundesliga | 2.97× | Sports |
| Sportschau | 3.04× | Sports |
| Arts and music | 1.74× | Arts & Culture |
| UEFA Champions League | 2.46× | Sports |
| Outdoor recreation | 1.86× | Sports |
| Sport Bild | 3.99× | Sports |
| Eintracht Frankfurt | 2.78× | Sports |
| Bundesliga | 2.02× | Sports |
| 3. Liga | 4.17× | Sports |
| VfB Stuttgart | 2.82× | Sports |
| Lieferando.de | 2.48× | Food & Beverages |
| Dynamo Dresden | 3.14× | Sports |
| Hamburger SV | 3.22× | Sports |
| FC Schalke 04 | 3.25× | Sports |
| FIFA World Cup | 2.02× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.51 |
| Risk Appetite | THRILL | 1.43 |
| Early Adopter Mentality | POWER | 1.34 |
| Sports Activity | POWER | 1.08 |
| Spirituality | BALANCE | 1.07 |
| Healthy Lifestyle | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.0% |
| Italy | 0.8% |
| United Kingdom | 0.4% |
See Kreisliga audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Kreisliga have in Germany?
Kreisliga has an estimated audience of 1,394,234 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kreisliga fans?
32.2% of Kreisliga fans are female, 67.8% are male, with an average age of 37.5 years.
Which brands do Kreisliga fans like most?
Kreisliga fans show strongest brand affinity for Borussia Dortmund (2.67×), FC Bayern Munich (2.28×), and Food (1.89×) over the country average.
Where do Kreisliga fans live in Germany?
Kreisliga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 442,962), Bayern (reach 301,266), and Baden-Württemberg (reach 235,433). These three regions account for the largest share of the active audience.
What other brands do Kreisliga fans also like?
Beyond Kreisliga itself, the audience over-indexes on FC Bayern Munich (2.28×), Food (1.89×), Transfermarkt (3.28×), and SV Werder Bremen (2.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kreisliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.