Laboratory Audience in Germany
Laboratory has an estimated audience of 1,492,895 people in Germany. 57.6% are female, 42.4% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Preacher (comics), Goes, Gil Ofarim, Home Delivery, Škoda Kodiaq.
The average Laboratory fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Preacher (comics), Goes, Gil Ofarim, with strongest over-indexing on Preacher (comics) (13.31× the country average). Demographically, the Laboratory audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Laboratory fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 41.5 |
| Estimated audience size | 1,492,895 |
Audience persona
The typical Laboratory fan in Germany is more female, around 41.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Preacher (comics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 319,167 | 0.98× |
| Bayern | 257,185 | 1.07× |
| Baden-Württemberg | 219,884 | 1.08× |
| Niedersachsen | 134,194 | 0.93× |
| Hessen | 122,258 | 1.07× |
| Berlin | 87,720 | 1.31× |
| Sachsen | 75,925 | 1.04× |
| Rheinland-Pfalz | 75,455 | 1.01× |
| Schleswig-Holstein | 68,205 | 1.27× |
| Brandenburg | 42,984 | 0.93× |
| Hamburg | 41,196 | 1.22× |
| Thüringen | 31,351 | 0.82× |
| Sachsen-Anhalt | 31,082 | 0.8× |
| Mecklenburg-Vorpommern | 20,642 | 0.72× |
| Saarland | 14,235 | 0.78× |
| Bremen | 12,276 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Preacher (comics) | 13.31× | Literature |
| Goes | 1.6× | Travel & Leisure |
| Gil Ofarim | 1.55× | Music & Radio |
| Home Delivery | 2.61× | Food & Beverages |
| Škoda Kodiaq | 1.63× | Cars & Mobility |
| Euphonium | 8.04× | Music & Radio |
| Hauptschule | 5.17× | Kids & Family |
| Este, Veneto | 1.57× | Travel & Leisure |
| Molly Hatchet | 8.15× | Music & Radio |
| Jessica Rabbit | 3.07× | Movies & TV |
| Kodi (software) | 1.61× | Technology & Electronics |
| Google Home | 3.14× | Technology & Electronics |
| Information sensitivity | 2.72× | Technology & Electronics |
| Hà Tĩnh | 6.47× | Travel & Leisure |
| Figure painting (hobby) | 1.95× | Arts & Culture |
| Ho, Ghana | 2.14× | Travel & Leisure |
| Volvo V60 | 2.24× | Cars & Mobility |
| Jaguar F-Pace | 2.74× | Cars & Mobility |
| Esra Erol | 2.34× | Movies & TV |
| Scratching post | 2.44× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.44 |
| Early Adopter Mentality | POWER | 1.41 |
| Pet Ownership | JOY | 1.37 |
| Indulgence | JOY | 1.32 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Design Affinity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 6.9% |
| Italy | 4.1% |
See Laboratory audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Laboratory have in Germany?
Laboratory has an estimated audience of 1,492,895 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Laboratory fans?
57.6% of Laboratory fans are female, 42.4% are male, with an average age of 41.5 years.
Which brands do Laboratory fans like most?
Laboratory fans show strongest brand affinity for Preacher (comics) (13.31×), Goes (1.6×), and Gil Ofarim (1.55×) over the country average.
Where do Laboratory fans live in Germany?
Laboratory fans in Germany are most concentrated in Nordrhein-Westfalen (reach 319,167), Bayern (reach 257,185), and Baden-Württemberg (reach 219,884). These three regions account for the largest share of the active audience.
What other brands do Laboratory fans also like?
Beyond Laboratory itself, the audience over-indexes on Goes (1.6×), Gil Ofarim (1.55×), Home Delivery (2.61×), and Škoda Kodiaq (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Laboratory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.