Rascasse Audience Intelligence

Laboratory Audience in Germany

A data profile of the people who buy, follow and care about Laboratory in Germany — modelled from more than twelve digital signal sources. Laboratory has an estimated audience of 1,492,895 people in Germany.

#2419among Topic in Germany#121in Health

The average Laboratory fan in Germany is 41.5 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Biology, Molecular biology, Time management, with strongest over-indexing on Biology (3.42× the country average).

Demographically, the Laboratory audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Laboratory fan in Germany is more female, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Biology.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laboratory profile in Germany.

Audience size
1.5M
in Germany
Gender
57.6%♀
42.4% male
Age
41.5
average years
Country rank
#4479
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laboratory fans

57.6% are female, 42.4% are male, average age 41.5.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Laboratory audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age41.5
Estimated audience size1,492,895
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Laboratory audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Laboratory audience comes from Germany.

Worldwide audience distribution share by country for Laboratory
CountryShare
United States21.1%
Brazil6.9%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laboratory audience in Germany is strongest.

Fig. 05

Top regions by affinity

Laboratory fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~700K10.15×
02Schleswig-Holstein~60K1.14×
03Hamburg~40K1.08×
04Brandenburg~50K0.98×
05Baden-Württemberg~200K0.95×
06Rheinland-Pfalz~70K0.95×
07Bremen~10K0.95×
08Bayern~200K0.93×
09Hessen~100K0.93×
10Sachsen~70K0.93×
11Nordrhein-Westfalen~300K0.86×
12Niedersachsen~100K0.82×
13Saarland~10K0.81×
14Sachsen-Anhalt~30K0.80×
15Thüringen~30K0.80×
16Mecklenburg-Vorpommern~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Laboratory, Germany
0.73×1.00×10.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laboratory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laboratory audience
#·InterestCategoryAffinity×
01Molecular biologyHealth7.89×
02Business intelligenceBusiness & Career7.15×
03Time managementBusiness & Career5.09×
04BiochemistryBusiness & Career4.16×
05BiologyHealth3.42×
06RefrigeratorHome & Garden2.51×
07High schoolBusiness & Career2.51×
08Shih TzuPets & Animals2.23×
09VolunteeringPolitics & Society2.18×
10Yorkshire TerrierPets & Animals2.11×
11Master's degreeBusiness & Career2.07×
12French BulldogPets & Animals2.00×
13Labrador RetrieverPets & Animals1.96×
14InnovationBusiness & Career1.83×
15Efficient energy useTechnology & Electronics1.77×
16Online newspaperNews1.68×
17RedditInternet & Social Media1.62×
18CHECK24Business & Career1.59×
19Müller (company)Food & Beverages1.55×
20PoliticsPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laboratory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laboratory audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.65×
Convenience OrientationPREMIUM1.60×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laboratory audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.77×
Price SensitivityPREMIUM0.82×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laboratory have in Germany?

Laboratory has an estimated audience of 1,492,895 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Laboratory fans?

57.6% of Laboratory fans are female, 42.4% are male, with an average age of 41.5 years.

03

Which brands do Laboratory fans like most?

Laboratory fans show strongest brand affinity for Biology (3.42×), Molecular biology (7.89×), and Time management (5.09×) over the country average.

04

Where do Laboratory fans live in Germany?

Laboratory fans in Germany are most concentrated in Berlin (reach ~700K), Nordrhein-Westfalen (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Laboratory fans also like?

Beyond Laboratory itself, the audience over-indexes on Molecular biology (7.89×), Time management (5.09×), Müller (company) (1.55×), and Refrigerator (2.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Laboratory audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Laboratory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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