Laboratory Audience in United States

Laboratory logo

Laboratory has an estimated audience of 13,110,795 people in United States. 58.0% are female, 42.0% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jeep Wagoneer, Nebraska Cornhuskers football, Jesse Plemons, Cam Ward.

The average Laboratory fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jeep Wagoneer, Nebraska Cornhuskers football, with strongest over-indexing on Israel (3.08× the country average). Demographically, the Laboratory audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Laboratory fans

Demographic split for Laboratory audience in United States
MetricValue
Female58.0%
Male42.0%
Average age44.4
Estimated audience size13,110,795

Audience persona

The typical Laboratory fan in United States is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Laboratory in United States
RegionReachAffinity
California1,986,9831.38×
Texas1,356,9221.2×
Florida1,060,4811.19×
New York925,8581.26×
Illinois487,6291.12×
Pennsylvania421,6460.96×
Georgia416,5481.03×
North Carolina406,9651.03×
Virginia371,4741.16×
New Jersey366,7641.1×
Ohio362,1950.9×
Michigan347,6851.01×
Washington320,6441.22×
Massachusetts283,1651.1×
Arizona281,2401.05×
Tennessee272,4251.04×
Maryland259,3121.15×
Indiana216,5070.9×
Colorado204,7130.99×
Missouri193,6720.92×
Louisiana175,8551.04×
South Carolina174,4230.88×
Minnesota173,7580.92×
Oregon170,9531.14×
Wisconsin164,3780.83×
Alabama158,6410.87×
Oklahoma151,9471.04×
Kentucky142,2320.87×
Connecticut136,6151.04×
Nevada134,2571.06×
Kansas113,8101.1×
Utah109,3970.93×
Mississippi98,2820.91×
Iowa90,3690.84×
New Mexico86,5591.32×
Arkansas85,1430.79×
Hawaii71,3511.27×
Idaho62,8250.96×
Nebraska60,3810.92×
West Virginia51,1510.84×
New Hampshire50,8660.98×
Rhode Island49,9191.2×
Washington, District of Columbia49,0001.24×
Maine45,0810.96×
Montana30,9070.85×
Delaware26,9300.74×
Alaska21,6250.77×
North Dakota21,0660.78×
South Dakota19,9050.66×
Vermont19,1270.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laboratory audience
BrandAffinityCategory
Israel3.08×Travel & Leisure
Jeep Wagoneer4.41×Cars & Mobility
Nebraska Cornhuskers football2.56×Sports
Jesse Plemons2.29×Movies & TV
Cam Ward2.38×Sports
3D printing1.5×Technology & Electronics
Kendra Scott1.71×Fashion & Accessoires
Kansas1.5×Travel & Leisure
Urban horticulture1.86×Home & Garden
Jeep Grand Cherokee (WJ)2.91×Cars & Mobility
Wikia1.54×Internet & Social Media
Home staging2.3×Home & Garden
Kento Yamazaki4.43×Movies & TV
Charlamagne Tha God3.68×Movies & TV
JamBase4.35×Music & Radio
TeachHUB1.51×Business & Career
Nipsey Hussle2.19×Music & Radio
Kingdom of Judah2.63×Politics & Society
Insomnia2.12×Health
Glossier1.86×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laboratory audience
TraitClusterScore
Community OrientationOPEN1.38
Family OrientationCONSERVATISM1.28
SustainabilityBALANCE1.27
IndulgenceJOY1.27
IndividualismJOY1.26
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Laboratory
CountryShare
United States21.1%
Brazil6.9%
Italy4.1%

See Laboratory audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Laboratory have in United States?

Laboratory has an estimated audience of 13,110,795 people in United States, concentrated in California and Texas.

What is the gender split and age of Laboratory fans?

58.0% of Laboratory fans are female, 42.0% are male, with an average age of 44.4 years.

Which brands do Laboratory fans like most?

Laboratory fans show strongest brand affinity for Israel (3.08×), Jeep Wagoneer (4.41×), and Nebraska Cornhuskers football (2.56×) over the country average.

Where do Laboratory fans live in United States?

Laboratory fans in United States are most concentrated in California (reach 1,986,983), Texas (reach 1,356,922), and Florida (reach 1,060,481). These three regions account for the largest share of the active audience.

What other brands do Laboratory fans also like?

Beyond Laboratory itself, the audience over-indexes on Jeep Wagoneer (4.41×), Nebraska Cornhuskers football (2.56×), Jesse Plemons (2.29×), and Cam Ward (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laboratory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.