Lambrusco Audience in Germany
Lambrusco has an estimated audience of 284,181 people in Germany. 45.9% are female, 54.1% are male, average age 48.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: IKEA, Alcoholic beverages, Wine, EBay, Barbecue.
The average Lambrusco fan in Germany is 48.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include IKEA, Alcoholic beverages, Wine, with strongest over-indexing on IKEA (1.84× the country average). Demographically, the Lambrusco audience skews balanced with an average age of 48.1, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Wine
Demographics of Lambrusco fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 48.1 |
| Estimated audience size | 284,181 |
Audience persona
The typical Lambrusco fan in Germany is balanced, around 48.1 years old, with strong Tradition tendencies and a notable affinity for IKEA.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,893 | 0.96× |
| Bayern | 53,003 | 1.16× |
| Baden-Württemberg | 40,206 | 1.04× |
| Niedersachsen | 28,347 | 1.03× |
| Hessen | 23,297 | 1.08× |
| Berlin | 16,471 | 1.3× |
| Rheinland-Pfalz | 14,858 | 1.04× |
| Sachsen | 12,643 | 0.91× |
| Brandenburg | 10,045 | 1.14× |
| Schleswig-Holstein | 9,946 | 0.97× |
| Hamburg | 8,208 | 1.28× |
| Sachsen-Anhalt | 5,496 | 0.75× |
| Thüringen | 5,123 | 0.71× |
| Mecklenburg-Vorpommern | 4,875 | 0.9× |
| Saarland | 3,162 | 0.91× |
| Bremen | 2,038 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IKEA | 1.84× | Home & Garden |
| Alcoholic beverages | 1.63× | Food & Beverages |
| Wine | 2.19× | Food & Beverages |
| EBay | 1.59× | Shopping |
| Barbecue | 1.69× | Food & Beverages |
| Coffee | 1.55× | Food & Beverages |
| Vodafone | 1.55× | Technology & Electronics |
| Banking | 1.62× | Business & Career |
| Home Appliances | 1.87× | Home & Garden |
| Grilling | 1.97× | Food & Beverages |
| Supermarket | 1.61× | Shopping |
| Coffeehouses | 1.61× | Food & Beverages |
| Gardening | 1.54× | Home & Garden |
| Country music | 1.65× | Music & Radio |
| Volkswagen | 1.52× | Cars & Mobility |
| Samsung | 1.62× | Technology & Electronics |
| Innovation | 1.72× | Business & Career |
| Tradition | 1.92× | Politics & Society |
| Beer | 1.51× | Food & Beverages |
| Snack food | 1.84× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.92 |
| Need for Security | CONSERVATISM | 1.7 |
| Sustainability | BALANCE | 1.42 |
| Price Sensitivity | PREMIUM | 1.35 |
| Pet Ownership | JOY | 1.27 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.2% |
| Italy | 27.4% |
| Colombia | 9.9% |
See Lambrusco audiences in other countries
More Wine audiences in Germany
- Sparkling wine (2,709,946)
- Red wine (2,426,422)
- Champagne (2,357,308)
- White wine (1,965,635)
- Prosecco (1,031,961)
Frequently asked questions
How many fans does Lambrusco have in Germany?
Lambrusco has an estimated audience of 284,181 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lambrusco fans?
45.9% of Lambrusco fans are female, 54.1% are male, with an average age of 48.1 years.
Which brands do Lambrusco fans like most?
Lambrusco fans show strongest brand affinity for IKEA (1.84×), Alcoholic beverages (1.63×), and Wine (2.19×) over the country average.
Where do Lambrusco fans live in Germany?
Lambrusco fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,893), Bayern (reach 53,003), and Baden-Württemberg (reach 40,206). These three regions account for the largest share of the active audience.
What other brands do Lambrusco fans also like?
Beyond Lambrusco itself, the audience over-indexes on Alcoholic beverages (1.63×), Wine (2.19×), EBay (1.59×), and Barbecue (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lambrusco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.