Lambrusco Audience in Germany
A data profile of the people who buy, follow and care about Lambrusco in Germany — modelled from more than twelve digital signal sources. Lambrusco has an estimated audience of 277,603 people in Germany.
The average Lambrusco fan in Germany is 48.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Wine, Alcoholic beverages, IKEA, with strongest over-indexing on Wine (3.47× the country average).
Demographically, the Lambrusco audience skews balanced with an average age of 48.1, and over-indexes on personality traits such as Tradition, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lambrusco fan in Germany is balanced, around 48.1 years old, with strong Tradition tendencies and a notable affinity for Wine.
At a glance
The key figures that characterise the Lambrusco profile in Germany.
Search interest · 12-month trend
Demographics of Lambrusco fans
45.9% are female, 54.1% are male, average age 48.1.
Gender split
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 48.1 |
| Estimated audience size | 277,603 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 8% | |
| 30-39 | 17% | |
| 40-49 | 32% | |
| 50+ | 39% |
Worldwide distribution
of the worldwide Lambrusco audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 27.3% |
| Italy | 27.1% |
| Colombia | 10.8% |
Geography
Where the Lambrusco audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~8K | 1.26× | |
| 02 | Berlin | ~20K | 1.25× | |
| 03 | Brandenburg | ~10K | 1.17× | |
| 04 | Bayern | ~50K | 1.12× | |
| 05 | Hessen | ~20K | 1.05× | |
| 06 | Rheinland-Pfalz | ~10K | 1.04× | |
| 07 | Baden-Württemberg | ~40K | 1.01× | |
| 08 | Niedersachsen | ~30K | 1.01× | |
| 09 | Schleswig-Holstein | ~10K | 0.99× | |
| 10 | Saarland | ~3K | 0.97× | |
| 11 | Mecklenburg-Vorpommern | ~5K | 0.94× | |
| 12 | Nordrhein-Westfalen | ~60K | 0.92× | |
| 13 | Sachsen | ~10K | 0.91× | |
| 14 | Bremen | ~2K | 0.88× | |
| 15 | Sachsen-Anhalt | ~6K | 0.81× | |
| 16 | Thüringen | ~6K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lambrusco audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wine | Food & Beverages | 3.47× | ||
| 02 | Grilling | Food & Beverages | 2.85× | ||
| 03 | Cocktail | Food & Beverages | 2.72× | ||
| 04 | Tradition | Politics & Society | 2.62× | ||
| 05 | Barbecue | Food & Beverages | 2.42× | ||
| 06 | Innovation | Business & Career | 2.42× | ||
| 07 | Alcoholic beverages | Food & Beverages | 2.14× | ||
| 08 | Medicine | Business & Career | 2.13× | ||
| 09 | Coffee | Food & Beverages | 2.11× | ||
| 10 | Beer | Food & Beverages | 2.09× | ||
| 11 | Apple | Technology & Electronics | 2.02× | ||
| 12 | IKEA | Home & Garden | 2.01× | ||
| 13 | Banking | Business & Career | 1.93× | ||
| 14 | X | Internet & Social Media | 1.88× | ||
| 15 | Furniture | Home & Garden | 1.82× | ||
| 16 | Real estate | Business & Career | 1.62× | ||
| 17 | Edeka | Shopping | 1.59× | ||
| 18 | Smartphones | Technology & Electronics | 1.54× | ||
| 19 | EBay | Shopping | 1.54× | ||
| 20 | Lidl | Shopping | 1.51× |
Personality of the Lambrusco audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.62× | |
| Need for Security | CONSERVATISM | 1.76× | |
| Pet Ownership | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Sports Activity | POWER | 0.88× | |
| Individualism | JOY | 0.91× |
Frequently asked questions
How many fans does Lambrusco have in Germany?
Lambrusco has an estimated audience of 277,603 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lambrusco fans?
45.9% of Lambrusco fans are female, 54.1% are male, with an average age of 48.1 years.
Which brands do Lambrusco fans like most?
Lambrusco fans show strongest brand affinity for Wine (3.47×), Alcoholic beverages (2.14×), and IKEA (2.01×) over the country average.
Where do Lambrusco fans live in Germany?
Lambrusco fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Lambrusco fans also like?
Beyond Lambrusco itself, the audience over-indexes on Alcoholic beverages (2.14×), IKEA (2.01×), Barbecue (2.42×), and Furniture (1.82×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Wine audiences in Germany
- Sparkling wine (2,709,946)
- Red wine (2,426,422)
- Champagne (2,357,308)
- White wine (1,965,635)
- Pecorino (grape) (1,035,081)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lambrusco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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