Lecture Audience in Germany
Lecture has an estimated audience of 314,460 people in Germany. 65.7% are female, 34.3% are male, average age 39.1. Top brand affinities: Rossmann, Progressive rock, Home Office, Este, Veneto, Saving.
Top brand affinities include Rossmann, Progressive rock, Home Office, with strongest over-indexing on Rossmann (2.29× the country average). Demographically, the Lecture audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Family Orientation.
Category: Literature · Type: Topic
Demographics of Lecture fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 39.1 |
| Estimated audience size | 314,460 |
Audience persona
The typical Lecture fan in Germany is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.29× | Shopping |
| Progressive rock | 3.79× | Music & Radio |
| Home Office | 2.55× | Business & Career |
| Este, Veneto | 3.39× | Travel & Leisure |
| Saving | 1.84× | Business & Career |
| Artistic inspiration | 1.58× | Arts & Culture |
| Mothercare | 2.06× | Kids & Family |
| Time (magazine) | 1.81× | News |
| Natural rubber | 1.91× | Cars & Mobility |
| Golem | 2.12× | Technology & Electronics |
| Fatteh | 6.55× | Food & Beverages |
| Bank account | 1.8× | Business & Career |
| Japanese domestic market | 2.72× | Politics & Society |
| Hobby Lobby | 3.17× | Home & Garden |
| Ipekyol | 1.89× | Shopping |
| Samanyolu Haber | 2.05× | Movies & TV |
| Viator | 2.88× | Travel & Leisure |
| Mohamed Salah | 1.69× | Sports |
| Yves Klein | 3.07× | Fashion & Accessoires |
| Gaelic football | 1.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.66 |
| Family Orientation | CONSERVATISM | 1.62 |
| Creativity | OPEN | 1.42 |
| Sustainability | BALANCE | 1.39 |
| Early Adopter Mentality | POWER | 1.39 |
| Convenience Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 6.3% |
| Japan | 5.4% |
See Lecture audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.