Rascasse Audience Intelligence

Lecture Audience in Germany

A data profile of the people who buy, follow and care about Lecture in Germany — modelled from more than twelve digital signal sources. Lecture has an estimated audience of 314,460 people in Germany.

#6001among Topic in Germany#311in Literature

The average Lecture fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Time management, Tagesschau, Netto Marken-Discount, with strongest over-indexing on Time management (17.27× the country average).

Demographically, the Lecture audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lecture fan in Germany is more female, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Time management.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lecture profile in Germany.

Audience size
314K
in Germany
Gender
65.7%♀
34.3% male
Age
39.1
average years
Country rank
#16724
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lecture fans

65.7% are female, 34.3% are male, average age 39.1.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Lecture audience in Germany
MetricValue
Female65.7%
Male34.3%
Average age39.1
Estimated audience size314,460
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Lecture audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3922%
40-4923%
50+17%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Lecture audience comes from Germany.

Worldwide audience distribution share by country for Lecture
CountryShare
United States18.9%
Italy6.3%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lecture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lecture fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.30×
02Nordrhein-Westfalen~80K1.20×
03Hessen~30K1.19×
04Bremen~3K1.07×
05Baden-Württemberg~50K1.06×
06Hamburg~7K1.04×
07Bayern~50K1.03×
08Sachsen~20K1.01×
09Saarland~4K1.00×
10Thüringen~8K0.98×
11Rheinland-Pfalz~10K0.94×
12Sachsen-Anhalt~8K0.93×
13Mecklenburg-Vorpommern~6K0.93×
14Brandenburg~9K0.92×
15Schleswig-Holstein~10K0.91×
16Niedersachsen~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Lecture, Germany
0.88×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lecture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lecture audience
#·InterestCategoryAffinity×
01Time managementBusiness & Career17.27×
02Adana kebabıFood & Beverages13.84×
03Non-alcoholic beverageFood & Beverages5.01×
04BiochemistryBusiness & Career3.96×
05Meghan MarkleFashion & Accessoires3.73×
06Accounting softwareBusiness & Career3.31×
07SolidarityPolitics & Society3.29×
08Risk managementBusiness & Career3.16×
09Political scienceBusiness & Career3.04×
10ZaraShopping2.60×
11DeichmannShopping2.21×
12TagesschauMovies & TV2.01×
13Netto Marken-DiscountShopping1.98×
14Wetter.comHome & Garden1.96×
15Online newspaperNews1.90×
16C&AShopping1.74×
17PostbankBusiness & Career1.68×
18PoliticsPolitics & Society1.65×
19CHECK24Business & Career1.56×
20PetsPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lecture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lecture audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.70×
Convenience OrientationPREMIUM1.64×
Family OrientationCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lecture audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.53×
Sports ActivityPOWER0.76×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lecture have in Germany?

Lecture has an estimated audience of 314,460 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lecture fans?

65.7% of Lecture fans are female, 34.3% are male, with an average age of 39.1 years.

03

Which brands do Lecture fans like most?

Lecture fans show strongest brand affinity for Time management (17.27×), Tagesschau (2.01×), and Netto Marken-Discount (1.98×) over the country average.

04

Where do Lecture fans live in Germany?

Lecture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Lecture fans also like?

Beyond Lecture itself, the audience over-indexes on Tagesschau (2.01×), Netto Marken-Discount (1.98×), Deichmann (2.21×), and Pets (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Lecture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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