Lecture Audience in United States

Lecture has an estimated audience of 2,791,331 people in United States. 62.2% are female, 37.8% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Group buying, FC Bayern Munich, Dollar General, Google Drive, Real property.

The average Lecture fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Group buying, FC Bayern Munich, Dollar General, with strongest over-indexing on Group buying (36.2× the country average). Demographically, the Lecture audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Lecture fans

Demographic split for Lecture audience in United States
MetricValue
Female62.2%
Male37.8%
Average age40.9
Estimated audience size2,791,331

Audience persona

The typical Lecture fan in United States is more female, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Group buying.

Top regions in United States

Top regions ranked by reach for Lecture in United States
RegionReachAffinity
California426,3431.39×
Texas290,0691.21×
Florida202,5641.07×
New York194,0661.24×
Georgia108,2051.26×
Illinois101,6671.09×
Pennsylvania97,0881.03×
North Carolina86,6551.03×
Ohio83,6030.97×
Virginia81,7021.2×
Michigan79,1931.08×
New Jersey78,0951.1×
Washington63,1701.13×
Massachusetts62,9921.15×
Maryland61,5811.28×
Tennessee57,9671.04×
Arizona56,5430.99×
Indiana52,4961.03×
South Carolina42,3141.01×
Alabama42,2911.08×
Louisiana41,5691.15×
Missouri41,2120.92×
Minnesota39,4250.99×
Wisconsin37,6840.9×
Colorado35,8920.82×
Kentucky33,2880.95×
Oregon31,3910.98×
Mississippi30,9371.35×
Oklahoma29,4450.95×
Connecticut28,8981.03×
Nevada27,0901×
Arkansas24,7051.07×
Utah21,0650.84×
Kansas20,6750.94×
Iowa20,5080.89×
Hawaii16,3281.36×
New Mexico13,1290.94×
Nebraska12,5030.89×
Washington, District of Columbia11,2941.35×
Idaho10,8650.78×
West Virginia9,7570.75×
Rhode Island8,3340.94×
New Hampshire7,8030.71×
Maine7,5300.75×
Delaware6,7470.88×
Montana5,3670.69×
Alaska5,0110.84×
South Dakota4,6820.73×
North Dakota4,6780.82×
Vermont4,1540.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lecture audience
BrandAffinityCategory
Group buying36.2×Shopping
FC Bayern Munich4.28×Sports
Dollar General1.65×Shopping
Google Drive1.7×Technology & Electronics
Real property2.06×Home & Garden
Genetics1.74×Kids & Family
Livemusic1.9×Music & Radio
Web server3.09×Technology & Electronics
Career development2.38×Business & Career
Essay5.48×Literature
J. C. Penney1.73×Shopping
Diary2.19×Kids & Family
Scholarship3.01×Kids & Family
Five Below1.82×Shopping
Master of Business Administration2.29×Business & Career
Academic degree1.8×Business & Career
Menards1.55×Home & Garden
Distance education2.18×Business & Career
Preventive healthcare2.15×Health
Philanthropy1.73×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lecture audience
TraitClusterScore
Career OrientationPOWER1.62
SpiritualityBALANCE1.53
MindfulnessBALANCE1.46
Urban LifestyleOPEN1.45
TravellingTHRILL1.39
PatriotismCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Lecture
CountryShare
United States18.9%
Italy6.3%
Japan5.4%

See Lecture audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Lecture have in United States?

Lecture has an estimated audience of 2,791,331 people in United States, concentrated in California and Texas.

What is the gender split and age of Lecture fans?

62.2% of Lecture fans are female, 37.8% are male, with an average age of 40.9 years.

Which brands do Lecture fans like most?

Lecture fans show strongest brand affinity for Group buying (36.2×), FC Bayern Munich (4.28×), and Dollar General (1.65×) over the country average.

Where do Lecture fans live in United States?

Lecture fans in United States are most concentrated in California (reach 426,343), Texas (reach 290,069), and Florida (reach 202,564). These three regions account for the largest share of the active audience.

What other brands do Lecture fans also like?

Beyond Lecture itself, the audience over-indexes on FC Bayern Munich (4.28×), Dollar General (1.65×), Google Drive (1.7×), and Real property (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.