A data profile of the people who buy, follow and care about Lecture in United States — modelled from more than twelve digital signal sources. Lecture has an estimated audience of 2,791,331 people in United States.
The average Lecture fan in United States is 40.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Group buying, Web server, Nintendo, with strongest over-indexing on Group buying (14.2× the country average).
Demographically, the Lecture audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Lecture fan in United States is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Group buying.
The key figures that characterise the Lecture profile in United States.
62.2% are female, 37.8% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 40.9 |
| Estimated audience size | 2,791,331 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 25% |
Where the Lecture audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~400K | 1.32× | |
| 02 | Mississippi | ~30K | 1.27× | |
| 03 | Maryland | ~60K | 1.24× | |
| 04 | Louisiana | ~40K | 1.21× | |
| 05 | Hawaii | ~10K | 1.21× | |
| 06 | Georgia | ~100K | 1.20× | |
| 07 | Washington, District of Columbia | ~10K | 1.16× | |
| 08 | Texas | ~300K | 1.14× | |
| 09 | New York | ~200K | 1.12× | |
| 10 | Virginia | ~80K | 1.11× | |
| 11 | Alabama | ~40K | 1.09× | |
| 12 | Washington | ~60K | 1.08× | |
| 13 | Arkansas | ~20K | 1.08× | |
| 14 | Michigan | ~80K | 1.07× | |
| 15 | New Jersey | ~80K | 1.06× | |
| 16 | Massachusetts | ~60K | 1.06× | |
| 17 | Oklahoma | ~30K | 1.06× | |
| 18 | Illinois | ~100K | 1.04× | |
| 19 | Indiana | ~50K | 1.04× | |
| 20 | Pennsylvania | ~100K | 1.03× | |
| 21 | Florida | ~200K | 1.02× | |
| 22 | South Carolina | ~40K | 1.02× | |
| 23 | Kansas | ~20K | 1.02× | |
| 24 | North Carolina | ~80K | 1.01× | |
| 25 | Kentucky | ~40K | 1.00× | |
| 26 | Connecticut | ~30K | 0.99× | |
| 27 | Rhode Island | ~9K | 0.99× | |
| 28 | Arizona | ~60K | 0.98× | |
| 29 | Minnesota | ~40K | 0.98× | |
| 30 | New Mexico | ~10K | 0.98× | |
| 31 | Alaska | ~6K | 0.98× | |
| 32 | Tennessee | ~50K | 0.97× | |
| 33 | North Dakota | ~6K | 0.97× | |
| 34 | Ohio | ~80K | 0.96× | |
| 35 | Oregon | ~30K | 0.96× | |
| 36 | Nevada | ~30K | 0.96× | |
| 37 | Delaware | ~7K | 0.96× | |
| 38 | Iowa | ~20K | 0.95× | |
| 39 | Nebraska | ~10K | 0.95× | |
| 40 | South Dakota | ~6K | 0.94× | |
| 41 | Missouri | ~40K | 0.93× | |
| 42 | Wisconsin | ~40K | 0.93× | |
| 43 | Vermont | ~5K | 0.93× | |
| 44 | Montana | ~7K | 0.92× | |
| 45 | West Virginia | ~10K | 0.89× | |
| 46 | Utah | ~20K | 0.88× | |
| 47 | Maine | ~9K | 0.87× | |
| 48 | Idaho | ~10K | 0.86× | |
| 49 | New Hampshire | ~9K | 0.85× | |
| 50 | Colorado | ~40K | 0.84× |
The strongest cross-interests of the Lecture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Group buying | Shopping | 14.20× | ||
| 02 | Massive open online course | Business & Career | 7.53× | ||
| 03 | Essay | Literature | 6.80× | ||
| 04 | Web server | Technology & Electronics | 4.45× | ||
| 05 | Pandora | Fashion & Accessoires | 3.74× | ||
| 06 | Nintendo | Games | 3.62× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 3.03× | ||
| 08 | Mineral water | Food & Beverages | 2.99× | ||
| 09 | Career development | Business & Career | 2.98× | ||
| 10 | Master of Business Administration | Business & Career | 2.89× | ||
| 11 | Employment website | Business & Career | 2.79× | ||
| 12 | Microwave oven | Home & Garden | 2.57× | ||
| 13 | Zara | Shopping | 2.51× | ||
| 14 | Library | Literature | 2.16× | ||
| 15 | Philanthropy | Arts & Culture | 2.05× | ||
| 16 | Diary | Kids & Family | 2.00× | ||
| 17 | Online newspaper | News | 1.82× | ||
| 18 | Pharmacy | Business & Career | 1.72× | ||
| 19 | Radio | Technology & Electronics | 1.59× | ||
| 20 | Genetics | Kids & Family | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.18× | |
| Spirituality | BALANCE | 1.86× | |
| Career Orientation | POWER | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.58× | |
| Social Media Usage | JOY | 0.59× | |
| Pet Ownership | JOY | 0.68× |
Lecture has an estimated audience of 2,791,331 people in United States, concentrated in California and Texas.
62.2% of Lecture fans are female, 37.8% are male, with an average age of 40.9 years.
Lecture fans show strongest brand affinity for Group buying (14.2×), Web server (4.45×), and Nintendo (3.62×) over the country average.
Lecture fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Lecture itself, the audience over-indexes on Web server (4.45×), Nintendo (3.62×), Career development (2.98×), and Essay (6.8×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Lecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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