Lecture Audience in United States

Lecture has an estimated audience of 2,791,331 people in United States. 62.2% are female, 37.8% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Natural rubber, Mothercare, Panama, Sears.
The average Lecture fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Natural rubber, Mothercare, with strongest over-indexing on Nationality (3.36× the country average). Demographically, the Lecture audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Lecture fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 40.9 |
| Estimated audience size | 2,791,331 |
Audience persona
The typical Lecture fan in United States is more female, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 426,343 | 1.39× |
| Texas | 290,069 | 1.21× |
| Florida | 202,564 | 1.07× |
| New York | 194,066 | 1.24× |
| Georgia | 108,205 | 1.26× |
| Illinois | 101,667 | 1.09× |
| Pennsylvania | 97,088 | 1.03× |
| North Carolina | 86,655 | 1.03× |
| Ohio | 83,603 | 0.97× |
| Virginia | 81,702 | 1.2× |
| Michigan | 79,193 | 1.08× |
| New Jersey | 78,095 | 1.1× |
| Washington | 63,170 | 1.13× |
| Massachusetts | 62,992 | 1.15× |
| Maryland | 61,581 | 1.28× |
| Tennessee | 57,967 | 1.04× |
| Arizona | 56,543 | 0.99× |
| Indiana | 52,496 | 1.03× |
| South Carolina | 42,314 | 1.01× |
| Alabama | 42,291 | 1.08× |
| Louisiana | 41,569 | 1.15× |
| Missouri | 41,212 | 0.92× |
| Minnesota | 39,425 | 0.99× |
| Wisconsin | 37,684 | 0.9× |
| Colorado | 35,892 | 0.82× |
| Kentucky | 33,288 | 0.95× |
| Oregon | 31,391 | 0.98× |
| Mississippi | 30,937 | 1.35× |
| Oklahoma | 29,445 | 0.95× |
| Connecticut | 28,898 | 1.03× |
| Nevada | 27,090 | 1× |
| Arkansas | 24,705 | 1.07× |
| Utah | 21,065 | 0.84× |
| Kansas | 20,675 | 0.94× |
| Iowa | 20,508 | 0.89× |
| Hawaii | 16,328 | 1.36× |
| New Mexico | 13,129 | 0.94× |
| Nebraska | 12,503 | 0.89× |
| Washington, District of Columbia | 11,294 | 1.35× |
| Idaho | 10,865 | 0.78× |
| West Virginia | 9,757 | 0.75× |
| Rhode Island | 8,334 | 0.94× |
| New Hampshire | 7,803 | 0.71× |
| Maine | 7,530 | 0.75× |
| Delaware | 6,747 | 0.88× |
| Montana | 5,367 | 0.69× |
| Alaska | 5,011 | 0.84× |
| South Dakota | 4,682 | 0.73× |
| North Dakota | 4,678 | 0.82× |
| Vermont | 4,154 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 3.36× | Politics & Society |
| Natural rubber | 1.54× | Cars & Mobility |
| Mothercare | 1.63× | Kids & Family |
| Panama | 1.79× | Travel & Leisure |
| Sears | 1.58× | Shopping |
| South Yorkshire | 5.36× | Travel & Leisure |
| Business English | 2.08× | Business & Career |
| Penn & Teller | 2.94× | Movies & TV |
| Curcuma | 6.67× | Food & Beverages |
| Layne Staley | 2.1× | Music & Radio |
| Buying and Selling Real Estate | 2.6× | Home & Garden |
| Dental hygienist | 2.14× | Health |
| Solo climbing | 2.16× | Sports |
| JTV (Indonesia) | 1.66× | |
| Kingdom of Judah | 2.24× | Politics & Society |
| CAC 40 | 1.59× | Business & Career |
| Enrique Hernández (baseball) | 4.28× | Sports |
| La Opinión | 2.08× | News |
| Certified diabetes educator | 3.81× | Business & Career |
| Grey Eagle, Minnesota | 12.24× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.62 |
| Spirituality | BALANCE | 1.53 |
| Mindfulness | BALANCE | 1.46 |
| Urban Lifestyle | OPEN | 1.45 |
| Travelling | THRILL | 1.39 |
| Patriotism | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 6.3% |
| Japan | 5.4% |
See Lecture audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Lecture have in United States?
Lecture has an estimated audience of 2,791,331 people in United States, concentrated in California and Texas.
What is the gender split and age of Lecture fans?
62.2% of Lecture fans are female, 37.8% are male, with an average age of 40.9 years.
Which brands do Lecture fans like most?
Lecture fans show strongest brand affinity for Nationality (3.36×), Natural rubber (1.54×), and Mothercare (1.63×) over the country average.
Where do Lecture fans live in United States?
Lecture fans in United States are most concentrated in California (reach 426,343), Texas (reach 290,069), and Florida (reach 202,564). These three regions account for the largest share of the active audience.
What other brands do Lecture fans also like?
Beyond Lecture itself, the audience over-indexes on Natural rubber (1.54×), Mothercare (1.63×), Panama (1.79×), and Sears (1.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.