Rascasse Audience Intelligence

Leipziger Weihnachtsmarkt Audience in Germany

A data profile of the people who buy, follow and care about Leipziger Weihnachtsmarkt in Germany — modelled from more than twelve digital signal sources. Leipziger Weihnachtsmarkt has an estimated audience of 398,453 people in Germany.

#18among Volksfest in Germany#186among Event in Germany#1105in Travel & Leisure

The average Leipziger Weihnachtsmarkt fan in Germany is 38.8 years old, more female, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Sachsen-Anhalt, Thüringen.

Top brand affinities include Telegram, Christmas market, Tagesschau, with strongest over-indexing on Telegram (5.96× the country average).

Demographically, the Leipziger Weihnachtsmarkt audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leipziger Weihnachtsmarkt fan in Germany is more female, around 38.8 years old, with strong Tradition tendencies and a notable affinity for Telegram.

Category: Travel & Leisure · Type: Event · Subtype: Volksfest

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leipziger Weihnachtsmarkt profile in Germany.

Audience size
398K
in Germany
Gender
56.4%♀
43.6% male
Age
38.8
average years
Country rank
#14055
Event in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leipziger Weihnachtsmarkt fans

56.4% are female, 43.6% are male, average age 38.8.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Leipziger Weihnachtsmarkt audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age38.8
Estimated audience size398,453
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Leipziger Weihnachtsmarkt audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4923%
50+16%
Fig. 04

Worldwide distribution

97.7%

of the worldwide Leipziger Weihnachtsmarkt audience comes from Germany.

Worldwide audience distribution share by country for Leipziger Weihnachtsmarkt
CountryShare
Germany97.7%
China0.3%
Switzerland0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leipziger Weihnachtsmarkt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leipziger Weihnachtsmarkt fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K8.33×
02Sachsen-Anhalt~30K2.92×
03Thüringen~20K1.74×
04Brandenburg~10K0.81×
05Bremen~2K0.53×
06Berlin~9K0.52×
07Saarland~2K0.52×
08Mecklenburg-Vorpommern~3K0.37×
09Hessen~8K0.27×
10Hamburg~2K0.26×
11Schleswig-Holstein~4K0.25×
12Niedersachsen~9K0.24×
13Rheinland-Pfalz~5K0.23×
14Bayern~10K0.21×
15Baden-Württemberg~8K0.16×
16Nordrhein-Westfalen~10K0.14×
Fig. 06

Affinity by region

Affinity by region — Leipziger Weihnachtsmarkt, Germany
0.14×1.00×8.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leipziger Weihnachtsmarkt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leipziger Weihnachtsmarkt audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family13.74×
02Scotland national football teamSports10.49×
03Christmas marketFood & Beverages7.64×
04Ramadan (calendar month)Politics & Society7.63×
05Love ActuallyMovies & TV7.59×
06Earth DayPolitics & Society7.52×
07TelegramInternet & Social Media5.96×
08New Year's EveHome & Garden5.82×
09LeipzigTravel & Leisure5.74×
10Heath LedgerMovies & TV5.31×
111. FC MagdeburgSports5.16×
12MoodleTechnology & Electronics4.45×
13FundraisingBusiness & Career4.19×
14Lindsey VonnSports2.99×
15TagesschauMovies & TV2.31×
16VacationsTravel & Leisure2.30×
17TransfermarktSports2.19×
18NatureHome & Garden2.14×
19FamilyKids & Family1.78×
20Netto Marken-DiscountShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leipziger Weihnachtsmarkt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leipziger Weihnachtsmarkt audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.46×
Community OrientationOPEN1.38×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leipziger Weihnachtsmarkt audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Sports ActivityPOWER0.90×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leipziger Weihnachtsmarkt have in Germany?

Leipziger Weihnachtsmarkt has an estimated audience of 398,453 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.

02

What is the gender split and age of Leipziger Weihnachtsmarkt fans?

56.4% of Leipziger Weihnachtsmarkt fans are female, 43.6% are male, with an average age of 38.8 years.

03

Which brands do Leipziger Weihnachtsmarkt fans like most?

Leipziger Weihnachtsmarkt fans show strongest brand affinity for Telegram (5.96×), Christmas market (7.64×), and Tagesschau (2.31×) over the country average.

04

Where do Leipziger Weihnachtsmarkt fans live in Germany?

Leipziger Weihnachtsmarkt fans in Germany are most concentrated in Sachsen (reach ~200K), Sachsen-Anhalt (reach ~30K), and Thüringen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Leipziger Weihnachtsmarkt fans also like?

Beyond Leipziger Weihnachtsmarkt itself, the audience over-indexes on Christmas market (7.64×), Tagesschau (2.31×), Love Actually (7.59×), and Leipzig (5.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Leipziger Weihnachtsmarkt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leipziger Weihnachtsmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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