LISA Audience in Germany
LISA has an estimated audience of 586,260 people in Germany. 51.7% are female, 48.3% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lieferando.de, Vacations, Spiegel Online, Concerts, Self care.
The average LISA fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lieferando.de, Vacations, Spiegel Online, with strongest over-indexing on Lieferando.de (1.97× the country average). Demographically, the LISA audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: K-Pop
Demographics of LISA fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 36.5 |
| Estimated audience size | 586,260 |
Audience persona
The typical LISA fan in Germany is balanced, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Lieferando.de.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,371 | 1.22× |
| Bayern | 95,660 | 1.02× |
| Baden-Württemberg | 83,305 | 1.04× |
| Hessen | 64,465 | 1.44× |
| Niedersachsen | 54,904 | 0.96× |
| Berlin | 31,552 | 1.2× |
| Rheinland-Pfalz | 30,390 | 1.03× |
| Sachsen | 26,550 | 0.92× |
| Schleswig-Holstein | 19,731 | 0.94× |
| Brandenburg | 15,837 | 0.87× |
| Hamburg | 13,467 | 1.02× |
| Thüringen | 13,281 | 0.89× |
| Sachsen-Anhalt | 9,261 | 0.61× |
| Mecklenburg-Vorpommern | 8,832 | 0.79× |
| Saarland | 6,630 | 0.92× |
| Bremen | 5,627 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lieferando.de | 1.97× | Food & Beverages |
| Vacations | 2.09× | Travel & Leisure |
| Spiegel Online | 1.58× | News |
| Concerts | 1.93× | Music & Radio |
| Self care | 2.25× | Health |
| Stuttgart | 2.03× | Travel & Leisure |
| German language | 1.72× | Politics & Society |
| North Rhine-Westphalia | 1.57× | Travel & Leisure |
| Hairstyle | 1.85× | Beauty & Wellness |
| Zendaya | 4.3× | Movies & TV |
| Street photography | 2.22× | Technology & Electronics |
| Musical instrument | 1.88× | Music & Radio |
| Walking | 2.48× | Sports |
| Hygiene | 1.81× | Beauty & Wellness |
| House music | 1.59× | Music & Radio |
| Zac Efron | 4.02× | Movies & TV |
| IHF World Men's Handball Championship | 1.89× | Sports |
| Radio broadcasting | 2.1× | Music & Radio |
| Livemusic | 1.66× | Music & Radio |
| Chihuahua (dog) | 1.9× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.17 |
| Travelling | THRILL | 1.11 |
| Tradition | CONSERVATISM | 1.11 |
| Sustainability | BALANCE | 1.08 |
| Patriotism | CONSERVATISM | 1.06 |
| Luxury Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.1% |
| United States | 14.6% |
| Brazil | 9.2% |
See LISA audiences in other countries
More K-Pop audiences in Germany
- BTS (1,680,492)
- BLACKPINK (1,411,855)
- B.I (1,214,143)
- PENTAGON (435,875)
- BABYMONSTER (331,827)
Frequently asked questions
How many fans does LISA have in Germany?
LISA has an estimated audience of 586,260 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LISA fans?
51.7% of LISA fans are female, 48.3% are male, with an average age of 36.5 years.
Which brands do LISA fans like most?
LISA fans show strongest brand affinity for Lieferando.de (1.97×), Vacations (2.09×), and Spiegel Online (1.58×) over the country average.
Where do LISA fans live in Germany?
LISA fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,371), Bayern (reach 95,660), and Baden-Württemberg (reach 83,305). These three regions account for the largest share of the active audience.
What other brands do LISA fans also like?
Beyond LISA itself, the audience over-indexes on Vacations (2.09×), Spiegel Online (1.58×), Concerts (1.93×), and Self care (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LISA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.