LISA Audience in United States
LISA has an estimated audience of 2,486,981 people in United States. 55.5% are female, 44.5% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Elsword, Israel, Home staging, Japanese domestic market, UK garage.
The average LISA fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Israel, Home staging, with strongest over-indexing on Elsword (23.97× the country average). Demographically, the LISA audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: K-Pop
Demographics of LISA fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 38.6 |
| Estimated audience size | 2,486,981 |
Audience persona
The typical LISA fan in United States is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 464,719 | 1.7× |
| Texas | 305,328 | 1.43× |
| New York | 227,793 | 1.64× |
| Florida | 194,346 | 1.15× |
| Illinois | 94,022 | 1.13× |
| Virginia | 92,839 | 1.53× |
| Pennsylvania | 90,615 | 1.08× |
| Georgia | 89,383 | 1.17× |
| New Jersey | 83,978 | 1.33× |
| North Carolina | 75,328 | 1.01× |
| Washington | 69,944 | 1.4× |
| Ohio | 69,187 | 0.9× |
| Massachusetts | 67,880 | 1.39× |
| Michigan | 57,258 | 0.88× |
| Maryland | 51,794 | 1.21× |
| Tennessee | 43,268 | 0.87× |
| Arizona | 41,334 | 0.81× |
| Indiana | 39,755 | 0.88× |
| Missouri | 37,775 | 0.94× |
| Colorado | 37,302 | 0.95× |
| Minnesota | 33,800 | 0.95× |
| Oregon | 32,318 | 1.13× |
| South Carolina | 31,564 | 0.84× |
| Wisconsin | 31,503 | 0.84× |
| Louisiana | 30,359 | 0.95× |
| Nevada | 29,878 | 1.24× |
| Connecticut | 28,386 | 1.14× |
| Kentucky | 27,984 | 0.9× |
| Oklahoma | 25,701 | 0.93× |
| Alabama | 24,906 | 0.72× |
| Utah | 19,466 | 0.87× |
| Arkansas | 18,592 | 0.91× |
| Hawaii | 17,002 | 1.59× |
| Kansas | 16,243 | 0.83× |
| Mississippi | 15,696 | 0.77× |
| Iowa | 15,591 | 0.76× |
| New Mexico | 13,267 | 1.06× |
| Nebraska | 10,625 | 0.85× |
| Washington, District of Columbia | 10,350 | 1.38× |
| Idaho | 8,832 | 0.71× |
| New Hampshire | 8,014 | 0.82× |
| Maine | 7,992 | 0.9× |
| West Virginia | 7,664 | 0.66× |
| Rhode Island | 7,015 | 0.89× |
| Delaware | 5,542 | 0.81× |
| Wyoming | 4,282 | 1.16× |
| Montana | 4,111 | 0.6× |
| South Dakota | 3,527 | 0.61× |
| North Dakota | 3,027 | 0.59× |
| Vermont | 2,935 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 23.97× | Games |
| Israel | 2.31× | Travel & Leisure |
| Home staging | 2.8× | Home & Garden |
| Japanese domestic market | 2.22× | Politics & Society |
| UK garage | 1.98× | Music & Radio |
| Stamp collecting | 1.71× | Home & Garden |
| Hocus Pocus | 1.67× | Movies & TV |
| Jeep Wagoneer | 1.87× | Cars & Mobility |
| Corona (band) | 1.64× | Music & Radio |
| Nuts (film) | 1.62× | Movies & TV |
| Jeep Grand Cherokee (WJ) | 1.63× | Cars & Mobility |
| Kento Yamazaki | 2.79× | Movies & TV |
| Consequence (rapper) | 1.61× | Music & Radio |
| Isometric exercise | 2.14× | Sports |
| Hayward, California | 2.55× | Travel & Leisure |
| Tierra caliente | 1.74× | Travel & Leisure |
| La Opinión | 1.51× | News |
| Primos Hunting | 4.45× | Sports |
| Zach Ertz | 1.56× | Sports |
| Inland Empire (film) | 1.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.2 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Social Media Usage | JOY | 1.15 |
| Early Adopter Mentality | POWER | 0.98 |
| Mindfulness | BALANCE | 0.97 |
| Price Sensitivity | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.1% |
| United States | 14.6% |
| Brazil | 9.2% |
See LISA audiences in other countries
More K-Pop audiences in United States
Frequently asked questions
How many fans does LISA have in United States?
LISA has an estimated audience of 2,486,981 people in United States, concentrated in California and Texas.
What is the gender split and age of LISA fans?
55.5% of LISA fans are female, 44.5% are male, with an average age of 38.6 years.
Which brands do LISA fans like most?
LISA fans show strongest brand affinity for Elsword (23.97×), Israel (2.31×), and Home staging (2.8×) over the country average.
Where do LISA fans live in United States?
LISA fans in United States are most concentrated in California (reach 464,719), Texas (reach 305,328), and New York (reach 227,793). These three regions account for the largest share of the active audience.
What other brands do LISA fans also like?
Beyond LISA itself, the audience over-indexes on Israel (2.31×), Home staging (2.8×), Japanese domestic market (2.22×), and UK garage (1.98×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for LISA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.