LISA Audience in United States

LISA has an estimated audience of 2,486,981 people in United States. 55.5% are female, 44.5% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Honda HR-V, Houston Astros, Pre-school playgroup, Los Angeles Dodgers.

The average LISA fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Honda HR-V, Houston Astros, with strongest over-indexing on Kia Sportage (23.97× the country average). Demographically, the LISA audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: K-Pop

Demographics of LISA fans

Demographic split for LISA audience in United States
MetricValue
Female55.5%
Male44.5%
Average age38.6
Estimated audience size2,486,981

Audience persona

The typical LISA fan in United States is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for LISA in United States
RegionReachAffinity
California464,7191.7×
Texas305,3281.43×
New York227,7931.64×
Florida194,3461.15×
Illinois94,0221.13×
Virginia92,8391.53×
Pennsylvania90,6151.08×
Georgia89,3831.17×
New Jersey83,9781.33×
North Carolina75,3281.01×
Washington69,9441.4×
Ohio69,1870.9×
Massachusetts67,8801.39×
Michigan57,2580.88×
Maryland51,7941.21×
Tennessee43,2680.87×
Arizona41,3340.81×
Indiana39,7550.88×
Missouri37,7750.94×
Colorado37,3020.95×
Minnesota33,8000.95×
Oregon32,3181.13×
South Carolina31,5640.84×
Wisconsin31,5030.84×
Louisiana30,3590.95×
Nevada29,8781.24×
Connecticut28,3861.14×
Kentucky27,9840.9×
Oklahoma25,7010.93×
Alabama24,9060.72×
Utah19,4660.87×
Arkansas18,5920.91×
Hawaii17,0021.59×
Kansas16,2430.83×
Mississippi15,6960.77×
Iowa15,5910.76×
New Mexico13,2671.06×
Nebraska10,6250.85×
Washington, District of Columbia10,3501.38×
Idaho8,8320.71×
New Hampshire8,0140.82×
Maine7,9920.9×
West Virginia7,6640.66×
Rhode Island7,0150.89×
Delaware5,5420.81×
Wyoming4,2821.16×
Montana4,1110.6×
South Dakota3,5270.61×
North Dakota3,0270.59×
Vermont2,9350.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LISA audience
BrandAffinityCategory
Kia Sportage23.97×Cars & Mobility
Honda HR-V15.78×Cars & Mobility
Houston Astros4.45×Sports
Pre-school playgroup17.41×Kids & Family
Los Angeles Dodgers3.51×Sports
Hobby Lobby1.89×Home & Garden
MSN1.93×News
Taco Bell1.86×Food & Beverages
Best Buy1.79×Shopping
Aldi1.76×Shopping
Livemusic2.33×Music & Radio
Concerts1.55×Music & Radio
Staples (Canada)2.16×Business & Career
Jeep Grand Cherokee4.49×Cars & Mobility
Aubrey Plaza4.45×Movies & TV
southwest airlines1.99×Travel & Leisure
Non-fiction books2.75×Literature
Jack Black4.27×Movies & TV
Eyebrow2.36×Beauty & Wellness
Great Clips2.1×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LISA audience
TraitClusterScore
ExtroversionTHRILL1.2
LGBTQ+ IdentityOPEN1.18
Social Media UsageJOY1.15
Early Adopter MentalityPOWER0.98
MindfulnessBALANCE0.97
Price SensitivityPREMIUM0.97

Worldwide distribution

Worldwide audience distribution share by country for LISA
CountryShare
Japan22.1%
United States14.6%
Brazil9.2%

See LISA audiences in other countries

More K-Pop audiences in United States

Frequently asked questions

How many fans does LISA have in United States?

LISA has an estimated audience of 2,486,981 people in United States, concentrated in California and Texas.

What is the gender split and age of LISA fans?

55.5% of LISA fans are female, 44.5% are male, with an average age of 38.6 years.

Which brands do LISA fans like most?

LISA fans show strongest brand affinity for Kia Sportage (23.97×), Honda HR-V (15.78×), and Houston Astros (4.45×) over the country average.

Where do LISA fans live in United States?

LISA fans in United States are most concentrated in California (reach 464,719), Texas (reach 305,328), and New York (reach 227,793). These three regions account for the largest share of the active audience.

What other brands do LISA fans also like?

Beyond LISA itself, the audience over-indexes on Honda HR-V (15.78×), Houston Astros (4.45×), Pre-school playgroup (17.41×), and Los Angeles Dodgers (3.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LISA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.