Magenta TV Audience in Germany
Magenta TV has an estimated audience of 1,899,529 people in Germany. 32.3% are female, 67.7% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Gil Ofarim, Progressive rock, Stamp collecting, Stradivarius.
The average Magenta TV fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Gil Ofarim, Progressive rock, with strongest over-indexing on Litter box (2.24× the country average). Demographically, the Magenta TV audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Magenta TV fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 40.1 |
| Estimated audience size | 1,899,529 |
Audience persona
The typical Magenta TV fan in Germany is more male, around 40.1 years old, with strong Sports Activity tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 442,254 | 1.11× |
| Bayern | 305,853 | 1.04× |
| Baden-Württemberg | 238,350 | 0.96× |
| Niedersachsen | 198,392 | 1.12× |
| Hessen | 130,091 | 0.94× |
| Rheinland-Pfalz | 86,785 | 0.95× |
| Sachsen | 84,667 | 0.95× |
| Berlin | 78,107 | 0.96× |
| Schleswig-Holstein | 70,943 | 1.08× |
| Brandenburg | 64,375 | 1.14× |
| Thüringen | 44,926 | 0.97× |
| Sachsen-Anhalt | 44,347 | 0.94× |
| Mecklenburg-Vorpommern | 40,720 | 1.17× |
| Hamburg | 40,335 | 0.98× |
| Saarland | 19,252 | 0.86× |
| Bremen | 13,367 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 2.24× | Pets & Animals |
| Gil Ofarim | 1.63× | Music & Radio |
| Progressive rock | 1.98× | Music & Radio |
| Stamp collecting | 5.65× | Home & Garden |
| Stradivarius | 1.63× | Shopping |
| Snow White (Fables) | 2.24× | Literature |
| Graham Greene | 3.71× | Literature |
| Israel | 1.5× | Travel & Leisure |
| Staycation | 2.81× | Home & Garden |
| Chalkidiki | 2.93× | Travel & Leisure |
| Google Analytics | 1.76× | Internet & Social Media |
| JDSU | 2.19× | Business & Career |
| Alaska | 2.33× | Travel & Leisure |
| Matala, Crete | 6.25× | Travel & Leisure |
| Like Dandelion Dust | 11.74× | Movies & TV |
| Graham Greene (actor) | 2.49× | |
| Goop | 4.8× | Internet & Social Media |
| Buddy – The Buddy Holly Story | 3× | Music & Radio |
| Building insulation | 2.56× | Home & Garden |
| Bully (2011 film) | 3.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.18 |
| Luxury Orientation | PREMIUM | 1.13 |
| Patriotism | CONSERVATISM | 1.11 |
| Sustainability | BALANCE | 1.06 |
| Early Adopter Mentality | POWER | 1.06 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.2% |
| Austria | 2.3% |
| Poland | 0.6% |
See Magenta TV audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Magenta TV have in Germany?
Magenta TV has an estimated audience of 1,899,529 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Magenta TV fans?
32.3% of Magenta TV fans are female, 67.7% are male, with an average age of 40.1 years.
Which brands do Magenta TV fans like most?
Magenta TV fans show strongest brand affinity for Litter box (2.24×), Gil Ofarim (1.63×), and Progressive rock (1.98×) over the country average.
Where do Magenta TV fans live in Germany?
Magenta TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 442,254), Bayern (reach 305,853), and Baden-Württemberg (reach 238,350). These three regions account for the largest share of the active audience.
What other brands do Magenta TV fans also like?
Beyond Magenta TV itself, the audience over-indexes on Gil Ofarim (1.63×), Progressive rock (1.98×), Stamp collecting (5.65×), and Stradivarius (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magenta TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.