Rascasse Audience Intelligence

Magenta TV Audience in Germany

A data profile of the people who buy, follow and care about Magenta TV in Germany — modelled from more than twelve digital signal sources. Magenta TV has an estimated audience of 1,764,626 people in Germany.

#30among TV Channel in Germany#340in Movies & TV

The average Magenta TV fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FC Bayern Munich, Borussia Dortmund, Transfermarkt, with strongest over-indexing on FC Bayern Munich (1.7× the country average).

Demographically, the Magenta TV audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Magenta TV fan in Germany is more male, around 36.1 years old, with strong Spirituality tendencies and a notable affinity for FC Bayern Munich.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magenta TV profile in Germany.

Audience size
1.8M
in Germany
Gender
35.5%♀
64.5% male
Age
36.1
average years
Country rank
#3807
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

+235%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Magenta TV

35.5% are female, 64.5% are male, average age 36.1.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Magenta TV audience in Germany
MetricValue
Female35.5%
Male64.5%
Average age36.1
Estimated audience size1,764,626
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Magenta TV audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

80.6%

of the worldwide Magenta TV audience comes from Germany.

Worldwide audience distribution share by country for Magenta TV
CountryShare
Germany80.6%
Austria2.2%
Poland0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magenta TV audience in Germany is strongest.

Fig. 05

Top regions by affinity

Magenta TV fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~40K1.18×
02Brandenburg~60K1.12×
03Niedersachsen~200K1.11×
04Schleswig-Holstein~70K1.10×
05Nordrhein-Westfalen~400K1.08×
06Thüringen~40K1.01×
07Bayern~300K1.00×
08Rheinland-Pfalz~80K0.97×
09Sachsen-Anhalt~40K0.96×
10Baden-Württemberg~200K0.95×
11Hamburg~40K0.95×
12Sachsen~80K0.94×
13Saarland~20K0.94×
14Hessen~100K0.92×
15Berlin~70K0.90×
16Bremen~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Magenta TV, Germany
0.89×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magenta TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magenta TV audience
#·InterestCategoryAffinity×
01Telekom Baskets BonnSports17.98×
02FIBASports16.15×
03Luka DončićSports14.42×
04Giannis AntetokounmpoSports9.52×
05FIBA Basketball World CupSports8.50×
06FIFA Club World CupSports6.79×
07EurosportSports5.86×
08DAZNMovies & TV3.86×
09CongstarTechnology & Electronics3.68×
10Ligue 1Sports3.09×
11TransfermarktSports2.77×
12TipicoGames2.57×
13Pay televisionMovies & TV2.43×
14RB LeipzigSports2.32×
15SportschauSports2.12×
16Borussia MönchengladbachSports2.10×
17SV Werder BremenSports2.07×
18VfB StuttgartSports2.03×
19Borussia DortmundSports1.84×
20FC Bayern MunichSports1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magenta TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magenta TV audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.31×
PatriotismCONSERVATISM1.29×
Need for SecurityCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magenta TV audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Magenta TV have in Germany?

Magenta TV has an estimated audience of 1,764,626 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Magenta TV fans?

35.5% of Magenta TV fans are female, 64.5% are male, with an average age of 36.1 years.

03

Which brands do Magenta TV fans like most?

Magenta TV fans show strongest brand affinity for FC Bayern Munich (1.7×), Borussia Dortmund (1.84×), and Transfermarkt (2.77×) over the country average.

04

Where do Magenta TV fans live in Germany?

Magenta TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Magenta TV fans also like?

Beyond Magenta TV itself, the audience over-indexes on Borussia Dortmund (1.84×), Transfermarkt (2.77×), Giannis Antetokounmpo (9.52×), and Telekom Baskets Bonn (17.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Magenta TV audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Magenta TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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