Mainzer Weihnachtsmarkt Audience in Germany
Mainzer Weihnachtsmarkt has an estimated audience of 366,651 people in Germany. 56.7% are female, 43.3% are male, average age 37.8. Top regions: Rheinland-Pfalz, Hessen, Nordrhein-Westfalen. Top brand affinities: Goes, Home Office, Progressive rock, Stradivarius, Time (magazine).
The average Mainzer Weihnachtsmarkt fan in Germany is 37.8 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Hessen, Nordrhein-Westfalen. Top brand affinities include Goes, Home Office, Progressive rock, with strongest over-indexing on Goes (1.68× the country average). Demographically, the Mainzer Weihnachtsmarkt audience skews more female with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Event · Subtype: Volksfest
Demographics of Mainzer Weihnachtsmarkt fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 37.8 |
| Estimated audience size | 366,651 |
Audience persona
The typical Mainzer Weihnachtsmarkt fan in Germany is more female, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 163,200 | 8.88× |
| Hessen | 123,341 | 4.41× |
| Nordrhein-Westfalen | 20,506 | 0.26× |
| Baden-Württemberg | 17,558 | 0.35× |
| Bayern | 9,434 | 0.16× |
| Saarland | 4,772 | 1.06× |
| Niedersachsen | 3,118 | 0.09× |
| Berlin | 2,030 | 0.12× |
| Hamburg | 1,233 | 0.15× |
| Sachsen | 1,145 | 0.06× |
| Thüringen | 983 | 0.11× |
| Schleswig-Holstein | 739 | 0.06× |
| Brandenburg | 609 | 0.05× |
| Sachsen-Anhalt | 602 | 0.06× |
| Mecklenburg-Vorpommern | 555 | 0.08× |
| Bremen | 293 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.68× | Travel & Leisure |
| Home Office | 1.81× | Business & Career |
| Progressive rock | 2.25× | Music & Radio |
| Stradivarius | 1.74× | Shopping |
| Time (magazine) | 1.9× | News |
| Israel | 1.6× | Travel & Leisure |
| Chalkidiki | 3.27× | Travel & Leisure |
| Home Delivery | 2.04× | Food & Beverages |
| Oliver Kahn | 1.99× | Sports |
| Inha University | 9.39× | Business & Career |
| Matala, Crete | 4.92× | Travel & Leisure |
| Golden Gate | 2.78× | Games |
| Figure painting (hobby) | 1.97× | Arts & Culture |
| New Era (Namibia) | 2.03× | News |
| Friedrich Gulda | 9.16× | Music & Radio |
| Volvo V60 | 2.08× | Cars & Mobility |
| Emperor Entertainment Group | 1.63× | Business & Career |
| Bull riding | 2.68× | Sports |
| 12 Monkeys (TV series) | 2.45× | Movies & TV |
| Samanyolu Haber | 1.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.24 |
| Pet Ownership | JOY | 1.49 |
| Tradition | CONSERVATISM | 1.27 |
| Indulgence | JOY | 1.24 |
| Sports Activity | POWER | 1.17 |
| Healthy Lifestyle | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.1% |
| Switzerland | 0.5% |
| United States | 0.3% |
See Mainzer Weihnachtsmarkt audiences in other countries
- Mainzer Weihnachtsmarkt — United States
- Mainzer Weihnachtsmarkt — United Kingdom
- Mainzer Weihnachtsmarkt — France
- Mainzer Weihnachtsmarkt — Italy
- Mainzer Weihnachtsmarkt — Spain
- Mainzer Weihnachtsmarkt — Brazil
- Mainzer Weihnachtsmarkt — Japan
- Mainzer Weihnachtsmarkt — South Korea
- Mainzer Weihnachtsmarkt — India
More Volksfest audiences in Germany
- Oktoberfest (2,440,611)
- Cranger Kirmes (1,225,510)
- Mainfest (977,694)
- Stuttgarter Weihnachtsmarkt (781,376)
- Dortmunder Weihnachtsmarkt (668,629)
Frequently asked questions
How many fans does Mainzer Weihnachtsmarkt have in Germany?
Mainzer Weihnachtsmarkt has an estimated audience of 366,651 people in Germany, concentrated in Rheinland-Pfalz and Hessen.
What is the gender split and age of Mainzer Weihnachtsmarkt fans?
56.7% of Mainzer Weihnachtsmarkt fans are female, 43.3% are male, with an average age of 37.8 years.
Which brands do Mainzer Weihnachtsmarkt fans like most?
Mainzer Weihnachtsmarkt fans show strongest brand affinity for Goes (1.68×), Home Office (1.81×), and Progressive rock (2.25×) over the country average.
Where do Mainzer Weihnachtsmarkt fans live in Germany?
Mainzer Weihnachtsmarkt fans in Germany are most concentrated in Rheinland-Pfalz (reach 163,200), Hessen (reach 123,341), and Nordrhein-Westfalen (reach 20,506). These three regions account for the largest share of the active audience.
What other brands do Mainzer Weihnachtsmarkt fans also like?
Beyond Mainzer Weihnachtsmarkt itself, the audience over-indexes on Home Office (1.81×), Progressive rock (2.25×), Stradivarius (1.74×), and Time (magazine) (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mainzer Weihnachtsmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.