Rascasse Audience Intelligence

Mainzer Weihnachtsmarkt Audience in Germany

A data profile of the people who buy, follow and care about Mainzer Weihnachtsmarkt in Germany — modelled from more than twelve digital signal sources. Mainzer Weihnachtsmarkt has an estimated audience of 395,918 people in Germany.

#20among Volksfest in Germany#188among Event in Germany#1112in Travel & Leisure

The average Mainzer Weihnachtsmarkt fan in Germany is 38.7 years old, more female, and lives primarily in Rheinland-Pfalz.

The audience is concentrated in Rheinland-Pfalz, Hessen, Nordrhein-Westfalen.

Top brand affinities include Telegram, Love Actually, Christmas market, with strongest over-indexing on Telegram (8.47× the country average).

Demographically, the Mainzer Weihnachtsmarkt audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mainzer Weihnachtsmarkt fan in Germany is more female, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Telegram.

Category: Travel & Leisure · Type: Event · Subtype: Volksfest

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mainzer Weihnachtsmarkt profile in Germany.

Audience size
396K
in Germany
Gender
55.9%♀
44.1% male
Age
38.7
average years
Country rank
#14125
Event in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mainzer Weihnachtsmarkt fans

55.9% are female, 44.1% are male, average age 38.7.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Mainzer Weihnachtsmarkt audience in Germany
MetricValue
Female55.9%
Male44.1%
Average age38.7
Estimated audience size395,918
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Mainzer Weihnachtsmarkt audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4923%
50+16%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Mainzer Weihnachtsmarkt audience comes from Germany.

Worldwide audience distribution share by country for Mainzer Weihnachtsmarkt
CountryShare
Germany97.0%
Switzerland0.5%
United States0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mainzer Weihnachtsmarkt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mainzer Weihnachtsmarkt fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K9.10×
02Hessen~100K4.17×
03Saarland~5K1.06×
04Bremen~2K0.67×
05Mecklenburg-Vorpommern~4K0.51×
06Sachsen-Anhalt~5K0.47×
07Brandenburg~5K0.44×
08Thüringen~4K0.42×
09Schleswig-Holstein~6K0.39×
10Baden-Württemberg~20K0.36×
11Hamburg~3K0.32×
12Sachsen~6K0.31×
13Nordrhein-Westfalen~20K0.26×
14Berlin~4K0.24×
15Niedersachsen~8K0.21×
16Bayern~10K0.20×
Fig. 06

Affinity by region

Affinity by region — Mainzer Weihnachtsmarkt, Germany
0.20×1.00×9.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mainzer Weihnachtsmarkt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mainzer Weihnachtsmarkt audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family19.79×
02Scotland national football teamSports14.90×
03Climate engineeringBusiness & Career13.19×
04Ramadan (calendar month)Politics & Society10.67×
05Love ActuallyMovies & TV10.62×
06Earth DayPolitics & Society10.49×
07Heath LedgerMovies & TV9.28×
08Small Business AdministrationBusiness & Career9.15×
09TelegramInternet & Social Media8.47×
10New Year's EveHome & Garden8.03×
11TrelloInternet & Social Media7.59×
12Christmas marketFood & Beverages7.51×
13MoodleTechnology & Electronics7.45×
14FundraisingBusiness & Career5.31×
15Lindsey VonnSports3.81×
16Flower bouquetHome & Garden3.26×
17VacationsTravel & Leisure2.49×
18TagesschauMovies & TV2.35×
19NatureHome & Garden2.14×
20FamilyKids & Family1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mainzer Weihnachtsmarkt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mainzer Weihnachtsmarkt audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.62×
Community OrientationOPEN1.41×
TravellingTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mainzer Weihnachtsmarkt audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Risk AppetiteTHRILL0.86×
Career OrientationPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mainzer Weihnachtsmarkt have in Germany?

Mainzer Weihnachtsmarkt has an estimated audience of 395,918 people in Germany, concentrated in Rheinland-Pfalz and Hessen.

02

What is the gender split and age of Mainzer Weihnachtsmarkt fans?

55.9% of Mainzer Weihnachtsmarkt fans are female, 44.1% are male, with an average age of 38.7 years.

03

Which brands do Mainzer Weihnachtsmarkt fans like most?

Mainzer Weihnachtsmarkt fans show strongest brand affinity for Telegram (8.47×), Love Actually (10.62×), and Christmas market (7.51×) over the country average.

04

Where do Mainzer Weihnachtsmarkt fans live in Germany?

Mainzer Weihnachtsmarkt fans in Germany are most concentrated in Rheinland-Pfalz (reach ~200K), Hessen (reach ~100K), and Nordrhein-Westfalen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mainzer Weihnachtsmarkt fans also like?

Beyond Mainzer Weihnachtsmarkt itself, the audience over-indexes on Love Actually (10.62×), Christmas market (7.51×), Same-sex marriage (19.79×), and Moodle (7.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Volksfest audiences in Germany

See Mainzer Weihnachtsmarkt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mainzer Weihnachtsmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →