Market economy Audience in Germany
Market economy has an estimated audience of 1,033,027 people in Germany. 48.5% are female, 51.5% are male, average age 45.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Cocktail, Artistic inspiration, VfL Wolfsburg, Stradivarius, Este, Veneto.
The average Market economy fan in Germany is 45.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Cocktail, Artistic inspiration, VfL Wolfsburg, with strongest over-indexing on Cocktail (2.2× the country average). Demographically, the Market economy audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Market economy fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 45.5 |
| Estimated audience size | 1,033,027 |
Audience persona
The typical Market economy fan in Germany is balanced, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 222,898 | 0.99× |
| Baden-Württemberg | 183,241 | 1.3× |
| Bayern | 130,830 | 0.79× |
| Niedersachsen | 120,581 | 1.2× |
| Hessen | 79,754 | 1.01× |
| Berlin | 56,921 | 1.23× |
| Rheinland-Pfalz | 52,112 | 1.01× |
| Schleswig-Holstein | 44,859 | 1.21× |
| Sachsen | 43,043 | 0.85× |
| Brandenburg | 35,878 | 1.12× |
| Hamburg | 25,344 | 1.09× |
| Sachsen-Anhalt | 22,258 | 0.83× |
| Mecklenburg-Vorpommern | 21,035 | 1.07× |
| Thüringen | 16,370 | 0.62× |
| Bremen | 9,015 | 1.02× |
| Saarland | 8,461 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.2× | Food & Beverages |
| Artistic inspiration | 1.57× | Arts & Culture |
| VfL Wolfsburg | 2.01× | Sports |
| Stradivarius | 1.78× | Shopping |
| Este, Veneto | 2.47× | Travel & Leisure |
| Calf raises | 10.35× | Sports |
| Time (magazine) | 1.98× | News |
| Urban Outfitters | 1.57× | Shopping |
| Christmas Gift | 1.54× | Kids & Family |
| Esra Erol | 5.04× | Movies & TV |
| Israel | 1.67× | Travel & Leisure |
| Marmara University | 10.35× | Business & Career |
| Geothermal heating | 3.82× | Home & Garden |
| Erasmus+ | 4.99× | Business & Career |
| KLIX (AM) | 1.79× | Music & Radio |
| Eco Friendly Living | 2.64× | Home & Garden |
| Parma | 3.63× | Travel & Leisure |
| Peugeot 308 | 2.33× | Cars & Mobility |
| New Era (Namibia) | 2.67× | News |
| Home Delivery | 1.66× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.64 |
| Convenience Orientation | PREMIUM | 1.59 |
| Community Orientation | OPEN | 1.51 |
| Spirituality | BALANCE | 1.49 |
| Pet Ownership | JOY | 1.49 |
| Need for Security | CONSERVATISM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Spain | 6.1% |
| Italy | 5.9% |
See Market economy audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Market economy have in Germany?
Market economy has an estimated audience of 1,033,027 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Market economy fans?
48.5% of Market economy fans are female, 51.5% are male, with an average age of 45.5 years.
Which brands do Market economy fans like most?
Market economy fans show strongest brand affinity for Cocktail (2.2×), Artistic inspiration (1.57×), and VfL Wolfsburg (2.01×) over the country average.
Where do Market economy fans live in Germany?
Market economy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 222,898), Baden-Württemberg (reach 183,241), and Bayern (reach 130,830). These three regions account for the largest share of the active audience.
What other brands do Market economy fans also like?
Beyond Market economy itself, the audience over-indexes on Artistic inspiration (1.57×), VfL Wolfsburg (2.01×), Stradivarius (1.78×), and Este, Veneto (2.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Market economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.