Rascasse Audience Intelligence

Market economy Audience in Germany

A data profile of the people who buy, follow and care about Market economy in Germany — modelled from more than twelve digital signal sources. Market economy has an estimated audience of 1,033,027 people in Germany.

#3086among Topic in Germany#270in Politics & Society

The average Market economy fan in Germany is 45.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Müller (company), GitHub, Political science, with strongest over-indexing on Müller (company) (2.99× the country average).

Demographically, the Market economy audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Market economy fan in Germany is balanced, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Müller (company).

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Market economy profile in Germany.

Audience size
1M
in Germany
Gender
48.5%♀
51.5% male
Age
45.5
average years
Country rank
#6334
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Market economy fans

48.5% are female, 51.5% are male, average age 45.5.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Market economy audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age45.5
Estimated audience size1,033,027
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Market economy audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3920%
40-4928%
50+32%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Market economy audience comes from Germany.

Worldwide audience distribution share by country for Market economy
CountryShare
United States23.7%
Spain6.1%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Market economy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Market economy fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K2.06×
02Baden-Württemberg~200K1.23×
03Schleswig-Holstein~40K1.16×
04Brandenburg~40K1.12×
05Niedersachsen~100K1.10×
06Mecklenburg-Vorpommern~20K1.10×
07Hamburg~20K1.02×
08Bremen~9K1.02×
09Hessen~70K0.95×
10Nordrhein-Westfalen~200K0.94×
11Rheinland-Pfalz~50K0.94×
12Sachsen-Anhalt~20K0.88×
13Saarland~10K0.87×
14Sachsen~40K0.85×
15Bayern~100K0.77×
16Thüringen~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Market economy, Germany
0.76×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Market economy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Market economy audience
#·InterestCategoryAffinity×
01JIRATechnology & Electronics10.35×
02Karl MarxLiterature8.82×
03GitHubInternet & Social Media6.61×
04Web serverTechnology & Electronics5.96×
05Non-alcoholic beverageFood & Beverages5.71×
06Political scienceBusiness & Career5.40×
07FirefoxInternet & Social Media5.38×
08Kelly OsbourneMusic & Radio5.21×
09Andy BorgMusic & Radio4.91×
10Risk managementBusiness & Career4.90×
11Junge FreiheitNews4.39×
12Master of Business AdministrationBusiness & Career3.97×
13Markus LanzMovies & TV3.84×
14Der TagesspiegelNews3.26×
15Müller (company)Food & Beverages2.99×
16PostbankBusiness & Career2.37×
17CommerzbankBusiness & Career2.30×
18TagesschauMovies & TV2.15×
19NatureHome & Garden2.07×
20FamilyKids & Family1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Market economy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Market economy audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.87×
SpiritualityBALANCE1.81×
Need for SecurityCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Market economy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Price SensitivityPREMIUM0.67×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Market economy have in Germany?

Market economy has an estimated audience of 1,033,027 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Market economy fans?

48.5% of Market economy fans are female, 51.5% are male, with an average age of 45.5 years.

03

Which brands do Market economy fans like most?

Market economy fans show strongest brand affinity for Müller (company) (2.99×), GitHub (6.61×), and Political science (5.4×) over the country average.

04

Where do Market economy fans live in Germany?

Market economy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Market economy fans also like?

Beyond Market economy itself, the audience over-indexes on GitHub (6.61×), Political science (5.4×), Tagesschau (2.15×), and Markus Lanz (3.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Market economy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Market economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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