Rascasse Audience Intelligence

mister*lady Target Market in Germany

A data profile of the people who buy, follow and care about mister*lady in Germany — modelled from more than twelve digital signal sources. mister*lady has an estimated audience of 255,566 people in Germany.

#34among Mainstream fashion in Germany#2467among Brand in Germany#882in Fashion & Accessoires

The average mister*lady fan in Germany is 28.2 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Deichmann, Gute Zeiten, schlechte Zeiten, Ernsting's family, with strongest over-indexing on Deichmann (11.07× the country average).

Demographically, the mister*lady audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical mister*lady fan in Germany is more female, around 28.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Deichmann.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the mister*lady profile in Germany.

Audience size
256K
in Germany
Gender
93.1%♀
6.9% male
Age
28.2
average years
Country rank
#19379
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of mister*lady

93.1% are female, 6.9% are male, average age 28.2.

Fig. 02

Gender split

93.1%
Female
6.9%
Male
Demographic split for mister*lady audience in Germany
MetricValue
Female93.1%
Male6.9%
Average age28.2
Estimated audience size255,566
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the mister*lady audience in Germany
Age bracketShare%
16-1945%
20-2931%
30-3913%
40-498%
50+3%
Fig. 04

Worldwide distribution

83.3%

of the worldwide mister*lady audience comes from Germany.

Worldwide audience distribution share by country for mister*lady
CountryShare
Germany83.3%
Austria11.1%
China1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the mister*lady audience in Germany is strongest.

Fig. 05

Top regions by affinity

mister*lady customers by region in Germany
#RegionReachAffinity×
01Thüringen~10K2.09×
02Sachsen-Anhalt~10K2.01×
03Bayern~80K1.86×
04Sachsen~20K1.82×
05Baden-Württemberg~50K1.24×
06Brandenburg~10K1.18×
07Rheinland-Pfalz~10K1.05×
08Hessen~20K0.86×
09Saarland~3K0.85×
10Mecklenburg-Vorpommern~4K0.71×
11Niedersachsen~20K0.63×
12Bremen~1K0.63×
13Nordrhein-Westfalen~30K0.45×
14Schleswig-Holstein~4K0.42×
15Hamburg~2K0.37×
16Berlin~4K0.36×
Fig. 06

Affinity by region

Affinity by region — mister*lady, Germany
0.36×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the mister*lady audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for mister*lady audience
#·InterestCategoryAffinity×
0177OnlineshopShopping14.99×
02Anne WünscheMovies & TV12.06×
03DeichmannShopping11.07×
04Ernsting's familyShopping7.98×
05Alles was zähltMovies & TV7.26×
06Gute Zeiten, schlechte ZeitenMovies & TV7.02×
07Electronic data interchangeTechnology & Electronics6.89×
08PromiFlashInternet & Social Media6.00×
09PrimarkShopping5.37×
10BonprixShopping5.35×
11Wetter.comHome & Garden5.13×
12RossmannShopping4.64×
13QVCMovies & TV4.55×
14C&AShopping4.02×
15TchiboShopping3.94×
16Electronic funds transferBusiness & Career3.71×
17KauflandShopping3.67×
18Müller (company)Food & Beverages3.66×
19Netto Marken-DiscountShopping3.42×
20TK MaxxShopping3.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the mister*lady audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by mister*lady audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.13×
Convenience OrientationPREMIUM2.01×
Family OrientationCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by mister*lady audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.55×
SustainabilityBALANCE0.63×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is mister*lady's target market in Germany?

mister*lady's target market in Germany covers an estimated 255,566 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of mister*lady customers?

93.1% of the mister*lady audience are female, 6.9% are male, with an average age of 28.2 years.

03

Which brands do mister*lady fans like most?

mister*lady fans show strongest brand affinity for Deichmann (11.07×), Gute Zeiten, schlechte Zeiten (7.02×), and Ernsting's family (7.98×) over the country average.

04

Where do mister*lady fans live in Germany?

mister*lady fans in Germany are most concentrated in Bayern (reach ~80K), Baden-Württemberg (reach ~50K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do mister*lady fans also like?

Beyond mister*lady itself, the audience over-indexes on Gute Zeiten, schlechte Zeiten (7.02×), Ernsting's family (7.98×), Rossmann (4.64×), and Primark (5.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See mister*lady audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for mister*lady. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →