mister*lady Audience in Germany
mister*lady has an estimated audience of 265,256 people in Germany. 93.1% are female, 6.9% are male, average age 28.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Deichmann, Gute Zeiten, schlechte Zeiten, Ernsting's family, Wetter.com, Rossmann.
The average mister*lady fan in Germany is 28.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Deichmann, Gute Zeiten, schlechte Zeiten, Ernsting's family, with strongest over-indexing on Deichmann (11.07× the country average). Demographically, the mister*lady audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Individualism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of mister*lady fans
| Metric | Value |
|---|---|
| Female | 93.1% |
| Male | 6.9% |
| Average age | 28.2 |
| Estimated audience size | 265,256 |
Audience persona
The typical mister*lady fan in Germany is more female, around 28.2 years old, with strong Individualism tendencies and a notable affinity for Deichmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 87,365 | 2.05× |
| Baden-Württemberg | 42,818 | 1.18× |
| Nordrhein-Westfalen | 27,104 | 0.47× |
| Sachsen | 25,662 | 1.97× |
| Hessen | 17,285 | 0.86× |
| Niedersachsen | 16,051 | 0.62× |
| Rheinland-Pfalz | 15,051 | 1.13× |
| Thüringen | 14,438 | 2.14× |
| Sachsen-Anhalt | 14,312 | 2.08× |
| Brandenburg | 8,620 | 1.05× |
| Berlin | 3,599 | 0.3× |
| Schleswig-Holstein | 3,089 | 0.32× |
| Mecklenburg-Vorpommern | 2,512 | 0.5× |
| Saarland | 2,282 | 0.7× |
| Hamburg | 1,336 | 0.22× |
| Bremen | 917 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deichmann | 11.07× | Shopping |
| Gute Zeiten, schlechte Zeiten | 7.02× | Movies & TV |
| Ernsting's family | 7.98× | Shopping |
| Wetter.com | 5.13× | Home & Garden |
| Rossmann | 4.64× | Shopping |
| Primark | 5.37× | Shopping |
| Bonprix | 5.35× | Shopping |
| Gala | 4.01× | News |
| Kaufland | 3.67× | Shopping |
| Netto Marken-Discount | 3.42× | Shopping |
| PromiFlash | 6× | Internet & Social Media |
| 77Onlineshop | 14.99× | Shopping |
| QVC | 4.55× | Movies & TV |
| C&A | 4.02× | Shopping |
| Electronic data interchange | 6.89× | Technology & Electronics |
| Electronic funds transfer | 3.71× | Business & Career |
| Tchibo | 3.94× | Shopping |
| REWE | 2.72× | Shopping |
| TK Maxx | 3.2× | Shopping |
| Unter Uns | 8.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.61 |
| Price Sensitivity | PREMIUM | 1.55 |
| Convenience Orientation | PREMIUM | 1.49 |
| Family Orientation | CONSERVATISM | 1.46 |
| DIY Mentality | THRILL | 1.44 |
| Creativity | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.3% |
| Austria | 11.3% |
| China | 1.7% |
See mister*lady audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does mister*lady have in Germany?
mister*lady has an estimated audience of 265,256 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of mister*lady fans?
93.1% of mister*lady fans are female, 6.9% are male, with an average age of 28.2 years.
Which brands do mister*lady fans like most?
mister*lady fans show strongest brand affinity for Deichmann (11.07×), Gute Zeiten, schlechte Zeiten (7.02×), and Ernsting's family (7.98×) over the country average.
Where do mister*lady fans live in Germany?
mister*lady fans in Germany are most concentrated in Bayern (reach 87,365), Baden-Württemberg (reach 42,818), and Nordrhein-Westfalen (reach 27,104). These three regions account for the largest share of the active audience.
What other brands do mister*lady fans also like?
Beyond mister*lady itself, the audience over-indexes on Gute Zeiten, schlechte Zeiten (7.02×), Ernsting's family (7.98×), Wetter.com (5.13×), and Rossmann (4.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for mister*lady. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.