Münster Audience in Germany
Münster has an estimated audience of 2,159,403 people in Germany. 54.4% are female, 45.6% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Tagesschau, 2. Bundesliga, Transfermarkt, FC Bayern Munich, Wetter.com.
The average Münster fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Tagesschau, 2. Bundesliga, Transfermarkt, with strongest over-indexing on Tagesschau (1.98× the country average). Demographically, the Münster audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Münster fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 41.9 |
| Estimated audience size | 2,159,403 |
Audience persona
The typical Münster fan in Germany is balanced, around 41.9 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,569,582 | 3.32× |
| Niedersachsen | 374,374 | 1.79× |
| Bayern | 232,436 | 0.67× |
| Baden-Württemberg | 222,307 | 0.75× |
| Hessen | 182,101 | 1.11× |
| Rheinland-Pfalz | 100,659 | 0.93× |
| Berlin | 73,101 | 0.76× |
| Schleswig-Holstein | 72,081 | 0.93× |
| Sachsen | 67,732 | 0.64× |
| Hamburg | 55,557 | 1.14× |
| Brandenburg | 37,931 | 0.57× |
| Sachsen-Anhalt | 34,994 | 0.63× |
| Thüringen | 33,652 | 0.61× |
| Mecklenburg-Vorpommern | 25,691 | 0.62× |
| Bremen | 21,460 | 1.16× |
| Saarland | 16,412 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.98× | Movies & TV |
| 2. Bundesliga | 2.18× | Sports |
| Transfermarkt | 2.29× | Sports |
| FC Bayern Munich | 1.53× | Sports |
| Wetter.com | 1.85× | Home & Garden |
| Eintracht Frankfurt | 1.87× | Sports |
| Western Union | 3.02× | Business & Career |
| Vacations | 2.03× | Travel & Leisure |
| Netto Marken-Discount | 1.57× | Shopping |
| Satire | 3.02× | Literature |
| F.C. Hansa Rostock | 2.91× | Sports |
| Meghan Markle | 4.24× | Fashion & Accessoires |
| Self care | 2.22× | Health |
| Beetlejuice | 3.02× | Movies & TV |
| Westdeutscher Rundfunk | 2.34× | Movies & TV |
| Sports betting | 4.11× | Games |
| Scooby-Doo | 3.02× | Movies & TV |
| Freeware | 1.65× | Technology & Electronics |
| Felix Baumgartner | 2.79× | Sports |
| Ryanair | 1.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.31 |
| Pet Ownership | JOY | 1.29 |
| Community Orientation | OPEN | 1.13 |
| Sports Activity | POWER | 1.13 |
| Indulgence | JOY | 1.12 |
| Tradition | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.9% |
| France | 3.9% |
| Netherlands | 2.4% |
See Münster audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Münster have in Germany?
Münster has an estimated audience of 2,159,403 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Münster fans?
54.4% of Münster fans are female, 45.6% are male, with an average age of 41.9 years.
Which brands do Münster fans like most?
Münster fans show strongest brand affinity for Tagesschau (1.98×), 2. Bundesliga (2.18×), and Transfermarkt (2.29×) over the country average.
Where do Münster fans live in Germany?
Münster fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,569,582), Niedersachsen (reach 374,374), and Bayern (reach 232,436). These three regions account for the largest share of the active audience.
What other brands do Münster fans also like?
Beyond Münster itself, the audience over-indexes on 2. Bundesliga (2.18×), Transfermarkt (2.29×), FC Bayern Munich (1.53×), and Wetter.com (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Münster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.