Nachtleben Audience in Germany
Nachtleben has an estimated audience of 971,225 people in Germany. 49.8% are female, 50.2% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Israel, KLIX (AM), Škoda Kodiaq, Home Delivery.
The average Nachtleben fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Israel, KLIX (AM), with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Nachtleben audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Nachtleben fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 38.6 |
| Estimated audience size | 971,225 |
Audience persona
The typical Nachtleben fan in Germany is balanced, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 199,218 | 0.94× |
| Bayern | 178,803 | 1.15× |
| Baden-Württemberg | 130,687 | 0.99× |
| Hessen | 118,914 | 1.61× |
| Niedersachsen | 86,661 | 0.92× |
| Berlin | 68,728 | 1.58× |
| Rheinland-Pfalz | 52,730 | 1.08× |
| Sachsen | 36,811 | 0.77× |
| Sachsen-Anhalt | 26,531 | 1.05× |
| Schleswig-Holstein | 24,845 | 0.71× |
| Thüringen | 22,050 | 0.89× |
| Brandenburg | 21,868 | 0.73× |
| Hamburg | 16,605 | 0.76× |
| Mecklenburg-Vorpommern | 15,931 | 0.86× |
| Bremen | 10,406 | 1.25× |
| Saarland | 8,519 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Israel | 2.04× | Travel & Leisure |
| KLIX (AM) | 2.22× | Music & Radio |
| Škoda Kodiaq | 1.63× | Cars & Mobility |
| Home Delivery | 2.07× | Food & Beverages |
| Volvo V60 | 2.62× | Cars & Mobility |
| Corfu (regional unit) | 1.67× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.51× | Music & Radio |
| Theocracy | 5.26× | Music & Radio |
| Building insulation | 1.88× | Home & Garden |
| Glashütte | 1.89× | Travel & Leisure |
| Zagreb | 1.71× | Travel & Leisure |
| Coworking | 1.67× | Business & Career |
| Chalkidiki | 1.6× | Travel & Leisure |
| Keeper (password manager) | 1.61× | Technology & Electronics |
| Gender-neutral language | 1.88× | Politics & Society |
| Phil Campbell (musician) | 1.76× | Music & Radio |
| Liberace | 2× | Music & Radio |
| The Equalizer | 1.58× | Movies & TV |
| La Crosse, Wisconsin | 1.78× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Tradition | CONSERVATISM | 1.19 |
| Patriotism | CONSERVATISM | 1.08 |
| Sports Activity | POWER | 1.07 |
| Travelling | THRILL | 1.05 |
| Luxury Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.8% |
| Netherlands | 1.0% |
| Austria | 0.9% |
See Nachtleben audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Nachtleben have in Germany?
Nachtleben has an estimated audience of 971,225 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nachtleben fans?
49.8% of Nachtleben fans are female, 50.2% are male, with an average age of 38.6 years.
Which brands do Nachtleben fans like most?
Nachtleben fans show strongest brand affinity for Stradivarius (1.97×), Israel (2.04×), and KLIX (AM) (2.22×) over the country average.
Where do Nachtleben fans live in Germany?
Nachtleben fans in Germany are most concentrated in Nordrhein-Westfalen (reach 199,218), Bayern (reach 178,803), and Baden-Württemberg (reach 130,687). These three regions account for the largest share of the active audience.
What other brands do Nachtleben fans also like?
Beyond Nachtleben itself, the audience over-indexes on Israel (2.04×), KLIX (AM) (2.22×), Škoda Kodiaq (1.63×), and Home Delivery (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nachtleben. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.