Nachtleben Audience in Germany
A data profile of the people who buy, follow and care about Nachtleben in Germany — modelled from more than twelve digital signal sources. Nachtleben has an estimated audience of 966,323 people in Germany.
The average Nachtleben fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Family, Tagesschau, with strongest over-indexing on Nature (2.28× the country average).
Demographically, the Nachtleben audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Nachtleben fan in Germany is balanced, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Nachtleben profile in Germany.
Search interest · 12-month trend
Demographics of Nachtleben fans
49.5% are female, 50.5% are male, average age 39.0.
Gender split
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 39.0 |
| Estimated audience size | 966,323 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Nachtleben audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 91.7% |
| United States | 1.4% |
| Switzerland | 1.1% |
Geography
Where the Nachtleben audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.67× | |
| 02 | Berlin | ~70K | 1.49× | |
| 03 | Bremen | ~10K | 1.29× | |
| 04 | Bayern | ~200K | 1.12× | |
| 05 | Rheinland-Pfalz | ~50K | 1.10× | |
| 06 | Sachsen-Anhalt | ~30K | 1.07× | |
| 07 | Baden-Württemberg | ~100K | 0.96× | |
| 08 | Niedersachsen | ~90K | 0.92× | |
| 09 | Thüringen | ~20K | 0.91× | |
| 10 | Nordrhein-Westfalen | ~200K | 0.90× | |
| 11 | Mecklenburg-Vorpommern | ~20K | 0.89× | |
| 12 | Sachsen | ~40K | 0.77× | |
| 13 | Saarland | ~9K | 0.76× | |
| 14 | Schleswig-Holstein | ~30K | 0.74× | |
| 15 | Hamburg | ~20K | 0.74× | |
| 16 | Brandenburg | ~20K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Nachtleben audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurodance | Music & Radio | 2.54× | ||
| 02 | MSN | News | 2.38× | ||
| 03 | Concerts | Music & Radio | 2.31× | ||
| 04 | Nature | Home & Garden | 2.28× | ||
| 05 | Frankfurt | Travel & Leisure | 2.22× | ||
| 06 | Vacations | Travel & Leisure | 2.21× | ||
| 07 | Lodging | Travel & Leisure | 2.00× | ||
| 08 | Self-confidence | Health | 1.97× | ||
| 09 | Crossword | Games | 1.94× | ||
| 10 | Family | Kids & Family | 1.72× | ||
| 11 | Stuttgart | Travel & Leisure | 1.66× | ||
| 12 | Tagesschau | Movies & TV | 1.65× | ||
| 13 | German language | Politics & Society | 1.63× | ||
| 14 | Biology | Health | 1.63× | ||
| 15 | Drawing | Home & Garden | 1.57× | ||
| 16 | Düsseldorf | Travel & Leisure | 1.56× | ||
| 17 | Transfermarkt | Sports | 1.54× | ||
| 18 | Volunteering | Politics & Society | 1.54× | ||
| 19 | Technology & Electronics | 1.53× | |||
| 20 | Focus | News | 1.51× |
Personality of the Nachtleben audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.23× | |
| Tradition | CONSERVATISM | 1.20× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.86× | |
| Pet Ownership | JOY | 0.89× | |
| DIY Mentality | THRILL | 0.91× |
Frequently asked questions
How many fans does Nachtleben have in Germany?
Nachtleben has an estimated audience of 966,323 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nachtleben fans?
49.5% of Nachtleben fans are female, 50.5% are male, with an average age of 39.0 years.
Which brands do Nachtleben fans like most?
Nachtleben fans show strongest brand affinity for Nature (2.28×), Family (1.72×), and Tagesschau (1.65×) over the country average.
Where do Nachtleben fans live in Germany?
Nachtleben fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Nachtleben fans also like?
Beyond Nachtleben itself, the audience over-indexes on Family (1.72×), Tagesschau (1.65×), Concerts (2.31×), and Vacations (2.21×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Nachtleben. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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