A data profile of the people who buy, follow and care about Naturschutzbund Deutschland in Germany — modelled from more than twelve digital signal sources. Naturschutzbund Deutschland has an estimated audience of 409,993 people in Germany.
The average Naturschutzbund Deutschland fan in Germany is 46.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Animal ethics, Happy New Year (2014 film), Hugendubel, with strongest over-indexing on Animal ethics (7.36× the country average).
Demographically, the Naturschutzbund Deutschland audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Naturschutzbund Deutschland fan in Germany is more female, around 46.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Animal ethics.
The key figures that characterise the Naturschutzbund Deutschland profile in Germany.
59.8% are female, 40.2% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 46.1 |
| Estimated audience size | 409,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 35% |
of the worldwide Naturschutzbund Deutschland audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 98.2% |
| Austria | 0.2% |
| China | 0.2% |
Where the Naturschutzbund Deutschland audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~20K | 1.26× | |
| 02 | Sachsen-Anhalt | ~10K | 1.15× | |
| 03 | Thüringen | ~10K | 1.15× | |
| 04 | Mecklenburg-Vorpommern | ~9K | 1.13× | |
| 05 | Niedersachsen | ~40K | 1.10× | |
| 06 | Schleswig-Holstein | ~20K | 1.10× | |
| 07 | Sachsen | ~20K | 1.09× | |
| 08 | Bremen | ~4K | 1.06× | |
| 09 | Hamburg | ~9K | 1.02× | |
| 10 | Saarland | ~5K | 1.00× | |
| 11 | Nordrhein-Westfalen | ~80K | 0.90× | |
| 12 | Rheinland-Pfalz | ~20K | 0.87× | |
| 13 | Berlin | ~20K | 0.86× | |
| 14 | Baden-Württemberg | ~50K | 0.84× | |
| 15 | Hessen | ~30K | 0.81× | |
| 16 | Bayern | ~50K | 0.70× |
The strongest cross-interests of the Naturschutzbund Deutschland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Low-carbon emission | Politics & Society | 25.18× | ||
| 02 | Norwegian Forest cat | Pets & Animals | 9.62× | ||
| 03 | Jane Goodall | Pets & Animals | 8.42× | ||
| 04 | CEWE FOTOBUCH | Internet & Social Media | 7.77× | ||
| 05 | Animal ethics | Politics & Society | 7.36× | ||
| 06 | VIER PFOTEN | Pets & Animals | 6.79× | ||
| 07 | Happy New Year (2014 film) | Movies & TV | 6.52× | ||
| 08 | Animal law | Pets & Animals | 5.27× | ||
| 09 | Hugendubel | Shopping | 4.33× | ||
| 10 | Litter box | Pets & Animals | 3.56× | ||
| 11 | Chihuahua (dog) | Pets & Animals | 3.06× | ||
| 12 | Obedience school | Pets & Animals | 3.04× | ||
| 13 | Tagesschau | Movies & TV | 2.50× | ||
| 14 | Consumer electronics | Technology & Electronics | 1.94× | ||
| 15 | Food | Food & Beverages | 1.89× | ||
| 16 | Germany | Travel & Leisure | 1.82× | ||
| 17 | Arts and music | Arts & Culture | 1.71× | ||
| 18 | Movies | Movies & TV | 1.68× | ||
| 19 | Discount stores | Shopping | 1.65× | ||
| 20 | Food and drink | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.06× | |
| Sustainability | BALANCE | 1.55× | |
| Pet Ownership | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.50× | |
| Risk Appetite | THRILL | 0.54× | |
| Individualism | JOY | 0.61× |
Naturschutzbund Deutschland has an estimated audience of 409,993 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
59.8% of Naturschutzbund Deutschland fans are female, 40.2% are male, with an average age of 46.1 years.
Naturschutzbund Deutschland fans show strongest brand affinity for Animal ethics (7.36×), Happy New Year (2014 film) (6.52×), and Hugendubel (4.33×) over the country average.
Naturschutzbund Deutschland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Naturschutzbund Deutschland itself, the audience over-indexes on Happy New Year (2014 film) (6.52×), Hugendubel (4.33×), VIER PFOTEN (6.79×), and Tagesschau (2.5×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Naturschutzbund Deutschland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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