OMR Audience in Germany
OMR has an estimated audience of 606,890 people in Germany. 49.8% are female, 50.2% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Business English, Stradivarius, CAC 40, Matala, Crete.
The average OMR fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Business English, Stradivarius, with strongest over-indexing on Gil Ofarim (3.18× the country average). Demographically, the OMR audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of OMR fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 41.2 |
| Estimated audience size | 606,890 |
Audience persona
The typical OMR fan in Germany is balanced, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,756 | 0.9× |
| Bayern | 97,384 | 0.79× |
| Baden-Württemberg | 95,417 | 0.91× |
| Hamburg | 85,525 | 4.91× |
| Niedersachsen | 57,396 | 0.77× |
| Hessen | 52,376 | 0.89× |
| Berlin | 44,785 | 1.3× |
| Schleswig-Holstein | 39,967 | 1.44× |
| Rheinland-Pfalz | 21,999 | 0.57× |
| Sachsen | 19,638 | 0.52× |
| Brandenburg | 11,503 | 0.48× |
| Thüringen | 7,037 | 0.36× |
| Mecklenburg-Vorpommern | 6,856 | 0.47× |
| Sachsen-Anhalt | 6,699 | 0.34× |
| Bremen | 6,433 | 0.98× |
| Saarland | 3,704 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.18× | Music & Radio |
| Business English | 4.83× | Business & Career |
| Stradivarius | 1.82× | Shopping |
| CAC 40 | 1.51× | Business & Career |
| Matala, Crete | 8.56× | Travel & Leisure |
| Atkins diet | 4.86× | Health |
| Hypertext | 2.24× | Technology & Electronics |
| Home Delivery | 1.61× | Food & Beverages |
| Information sensitivity | 2.8× | Technology & Electronics |
| Jesse Plemons | 1.76× | Movies & TV |
| Stamp collecting | 2.64× | Home & Garden |
| Building insulation | 2.06× | Home & Garden |
| Necktie | 2.46× | Fashion & Accessoires |
| Phil Campbell (musician) | 2.4× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.06× | Music & Radio |
| Carrie (novel) | 2.43× | Literature |
| Theocracy | 4.24× | Music & Radio |
| Liberace | 2.49× | Music & Radio |
| Coworking | 1.65× | Business & Career |
| Volvo V60 | 1.86× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 4.05 |
| Career Orientation | POWER | 1.87 |
| Sustainability | BALANCE | 1.5 |
| Social Media Usage | JOY | 1.34 |
| Sports Activity | POWER | 1.32 |
| Luxury Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 33.5% |
| India | 12.0% |
| Pakistan | 5.9% |
See OMR audiences in other countries
More Technology & Electronics audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does OMR have in Germany?
OMR has an estimated audience of 606,890 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of OMR fans?
49.8% of OMR fans are female, 50.2% are male, with an average age of 41.2 years.
Which brands do OMR fans like most?
OMR fans show strongest brand affinity for Gil Ofarim (3.18×), Business English (4.83×), and Stradivarius (1.82×) over the country average.
Where do OMR fans live in Germany?
OMR fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,756), Bayern (reach 97,384), and Baden-Württemberg (reach 95,417). These three regions account for the largest share of the active audience.
What other brands do OMR fans also like?
Beyond OMR itself, the audience over-indexes on Business English (4.83×), Stradivarius (1.82×), CAC 40 (1.51×), and Matala, Crete (8.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for OMR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.