Patrick Mahomes Audience in Germany
Patrick Mahomes has an estimated audience of 280,559 people in Germany. 38.0% are female, 62.0% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kansas City Chiefs, Indianapolis Colts, Buffalo Bills, Borussia Dortmund, Cleveland Browns.
The average Patrick Mahomes fan in Germany is 33.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kansas City Chiefs, Indianapolis Colts, Buffalo Bills, with strongest over-indexing on Kansas City Chiefs (46.16× the country average). Demographically, the Patrick Mahomes audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: American football
Demographics of Patrick Mahomes fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 33.3 |
| Estimated audience size | 280,559 |
Audience persona
The typical Patrick Mahomes fan in Germany is more male, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for Kansas City Chiefs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,872 | 1.14× |
| Bayern | 52,109 | 1.16× |
| Baden-Württemberg | 40,762 | 1.07× |
| Niedersachsen | 30,436 | 1.12× |
| Hessen | 24,726 | 1.16× |
| Rheinland-Pfalz | 15,789 | 1.13× |
| Berlin | 13,861 | 1.11× |
| Sachsen | 12,071 | 0.88× |
| Schleswig-Holstein | 11,061 | 1.1× |
| Hamburg | 7,757 | 1.23× |
| Brandenburg | 7,622 | 0.88× |
| Thüringen | 5,778 | 0.81× |
| Sachsen-Anhalt | 5,209 | 0.72× |
| Mecklenburg-Vorpommern | 3,954 | 0.74× |
| Saarland | 3,078 | 0.89× |
| Bremen | 2,117 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kansas City Chiefs | 46.16× | Sports |
| Indianapolis Colts | 35.37× | Sports |
| Buffalo Bills | 26.44× | Sports |
| Borussia Dortmund | 2.97× | Sports |
| Cleveland Browns | 32.87× | Sports |
| Cincinnati Bengals | 37.9× | Sports |
| Tom Brady | 21.14× | Sports |
| Baltimore Ravens | 30.93× | Sports |
| Denver Broncos | 31.23× | Sports |
| Tampa Bay Buccaneers | 22.96× | Sports |
| Pittsburgh Steelers | 22.88× | Sports |
| Green Bay Packers | 19.82× | Sports |
| FC Bayern Munich | 2.75× | Sports |
| New England Patriots | 16.05× | Sports |
| Utah Jazz | 19.39× | Sports |
| Dallas Cowboys | 18.12× | Sports |
| New York Jets | 24.32× | Sports |
| New Orleans Saints | 22.37× | Sports |
| Seattle Seahawks | 16.74× | Sports |
| Arizona Cardinals | 27.19× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.32 |
| Early Adopter Mentality | POWER | 1.2 |
| Risk Appetite | THRILL | 1.18 |
| Sports Activity | POWER | 1.15 |
| Career Orientation | POWER | 1.11 |
| Luxury Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.1% |
| Canada | 3.8% |
| Germany | 2.0% |
See Patrick Mahomes audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Patrick Mahomes have in Germany?
Patrick Mahomes has an estimated audience of 280,559 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Patrick Mahomes fans?
38.0% of Patrick Mahomes fans are female, 62.0% are male, with an average age of 33.3 years.
Which brands do Patrick Mahomes fans like most?
Patrick Mahomes fans show strongest brand affinity for Kansas City Chiefs (46.16×), Indianapolis Colts (35.37×), and Buffalo Bills (26.44×) over the country average.
Where do Patrick Mahomes fans live in Germany?
Patrick Mahomes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,872), Bayern (reach 52,109), and Baden-Württemberg (reach 40,762). These three regions account for the largest share of the active audience.
What other brands do Patrick Mahomes fans also like?
Beyond Patrick Mahomes itself, the audience over-indexes on Indianapolis Colts (35.37×), Buffalo Bills (26.44×), Borussia Dortmund (2.97×), and Cleveland Browns (32.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Patrick Mahomes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.